YOFLAVORS!

Amanda NelsonAnne CognettiKatie Schaad

MISSION STATEMENT YoFlavors! seeks to satisfy the sweet tooth in

the community around us by bringing people together for a fun and flavorable yogurt

experience while providing unique, healthy, and fresh flavors and toppings.

ENVIRONMENTAL SCANNING Villanova: Main Line

Constantly supporting local businesses and new development

Nine townships with public and private schools Radnor Township hosts around 6,400 families Villanova ranked 39th in the Elite Highest Income

Neighborhoods with median household income of $366,904

Over twelve surrounding local colleges, including: Villanova University, Rosemont College, Haverford

College, and Bryn Mawr College Young adults are always looking for more ways to

“snack healthily” while still fulfilling their sweet tooth.

COMPETITION SoFun Frozen Yogurt: Wayne Kiwi Yogurt: Haverford YoCreations: Rosemont Pink Berry: Bryn Mawr

CORE COMPETENCIES Friendly and well-trained staff that provides

the best service to our customers Comfortable and refreshing décor and

atmosphere Central and popular location on Lancaster

Ave. Wide variety of unique flavors and toppings

CORE PROCESSES Customer Strategy and Relationships

Quality service and experience Customer involvement in making the yogurt Customer involvement and feedback

Order Fulfillment Always meeting the demands of our customers Fresh and local products from suppliers Efficient and effective self-serve line

Supplier Relationship Respect Continuous flow of goods

MARKET ANALYSIS Market Segments

Young Adults Teenagers College Students Young Professionals

Families Women Health Conscious

Target Market College Students (Villanova, specifically) Families

MARKET ANALYSIS Competitive Priorities

Quality ControlPrice SensitivityEase of Customer Experience Ability to meet fluctuating demand

Order WinnersLocationStudent DiscountsDécor & AtmosphereYogurt Blending

OPERATIONS STRATEGY: CORE PROCESSES Supplier Relationship: US Foods

Minimizing transportation costs and shipment times

Long-standing, strong reputation Monitoring relationship to ensure quality

New Service/ Product Development Not a strong focus point, to start “YoSuggestions box”

OPERATIONS STRATEGY: CORE PROCESSES Order Fulfillment

Setting up the store properly before opening Self-serve

Customer Relationship Most important aspect to the success of our

business Fun and friendly atmosphere “YoSuggestions box” 10% student discount

OPERATIONS STRATEGY Resource Flexibility

Highly flexible staff Both full and part-time employees Special purpose equipment

Capital Intensity Highly automated frozen yogurt and “mash up”

machines

QUALITY STRATEGY: TOTAL QUALITY MANAGEMENT Customer Satisfaction

“YoSuggestions box” Unlimited free samples Inventory at close of business each day

Employee Involvement Close supplier relationship Testing machinery

Continuous Improvement Weekly staff meetings

QUALITY STRATEGY: LEAN SYSTEMS Minimize daily waste of yogurt and toppings

Take careful note of inventory on a daily basis

Minimize employee idle time Highly flexible staff

Minimize supplier delay times Close location to supplier

DEMAND MANAGEMENT Customers per day: 550

Lower than industry average

Product demand per day: Average purchase is $6.32 75% of order is yogurt, 25% toppings With our price of $0.49/oz an average order will

contain: 9.68 oz yogurt 3.22 oz of toppings

Sell 5,320 oz of yogurt per day and 1,773 oz of toppings per day, according to 550 customer estimate

DEMAND MANAGEMENT

Low-Fat Non-Fat Dairy Free TartDark Chocolate Mint Chocolate

ChipMango Original

Birthday Cake Angel Food Cake Raspberry Peach Mango

Coconut Vanilla Bean Pomegranate Wild BerryChocolate Peanut Butter

Peppermint Kiwi Strawberry Blackberry

Red Velvet Strawberry Green TeaSalted Caramel Cookies &

CreamToffee Toasted

Marshmallow

Flavors Offered

DEMAND MANAGEMENTTraditional Favorites

Healthy Choices

Brand Name Treats

Extras

Chocolate Chips

Strawberries Oreos Hot Fudge

Rainbow Sprinkles

Blueberries Butterfingers Caramel

Chocolate Sprinkles

Coconut Flakes M&Ms Whipped Cream

Pretzels Granola Reese’s Pieces Peanut Butter Sauce

Cheesecake Bits

Pineapple Cap’n Crunch

Cookie Dough Almond Slivers Cocoa PebblesBrownie Pieces Walnuts Kit KatCherries Kiwi Heath Bar

Toppings Offered

DEMAND MANAGEMENT Future Demand Forecasting

Weighted moving average Exponential smoothing

Queue Management Ensure efficient flow

PRICING: STARTUP COSTSFixed Costs (Start-up)

5 Two-Flavor Frozen Yogurt Dispensers (about $9,000 each) $45,000 Mash-up Machine $750 1 Refrigerator $2,500 Kitchen Appliances $2,000 Furniture $6,000 Store Supplies (cups, spoons, napkin dispensers, etc.) $1,500 Cleaning Supplies (broom, mop, paper towels, etc.) $300 2 Registers ($300 each) $600 Total Startup Fixed Costs $58,650

PRICING: VARIABLE AND FIXED COSTSVariable Costs (Monthly)Toppings $6,000Yogurt Mix $5,000Utilities $1,300Supplies $1,800Total Monthly Variable Costs $14,100

Fixed Costs (Monthly)Labor $11,000Rent $4,000Insurance $600Marketing/Advertising $1,900Total Monthly Fixed Costs $17,500

Revenue $78,210Contribution Margin* $64,110Net Income** $46,610

*Contribution Margin = Revenue – Total Variable Costs**Net Income = Contribution Margin – Total Fixed Costs

REFERENCES About Us. (n.d.). US Foods. Retrieved November 6, 2013, from http://

www.usfoods.com/about-us.html Frozen Dessert Supplies: Quality Frozen Yogurt Cups. (n.d.).

FrozenDessertSupplies.com. Retrieved November 11, 2013, from http://www.frozendessertsupplies.com/?gclid=CJ2YntWN7boCFejm7AodM1IA_Q

Frozen Yogurt Industry Statistics. (n.d.). Statistic Brain RSS. Retrieved November 30, 2013, from http://www.statisticbrain.com/frozen-yogurt-industry-statistics/

Frozen Yogurt Preliminary Research. (n.d). Retrieved November 1, 2013 from http://alondrathomas.efoliopa.com/Uploads/YogurtResearch.pdf

Krajewski, L. J., Ritzman, L. P., & Malhotra, M. K. (2012). Operations Management: Processes and Supply Chains (10 ed.). Upper Saddle River, New Jersey: Prentice Hall. 

Opening a Frozen Yogurt Store: The Financials – The Typical Overhead Expenses. (n.d.). Milkshake Blenders. Retrieved November 21, 2013, from http://www.turnkeyparlor.com/triple_spindle.htm

Pessin, J. L. (2011, August 22). Yogurt Chains Give Power to the People. The Wall Street Journal. Retrieved November 5, 2013, from http://online.wsj.com/news/articles/SB10001424052702303365804576432063658323394?mod=googlenews_wsj

23 Frozen Yogurt Industry Statistics and Trends. (n.d.). BrandonGaille.com. Retrieved November 20, 2013, from http://brandongaille.com/23-frozen-yogurt-industry-statistics-and-trends/

QUESTIONS?