yogen fruz marketing presentation
TRANSCRIPT
#SpotFruzAndreea Nan, Mohammed Al-Hor, Amna Al-Mulla, AlMaha AlMohannadi, Moza Al-Muftah
The journey of the Früz
74%$485 million
Our Fro-yo faces competition
The problem with the approach
Lounge experienceStrong brand imageMarket leader6 flavorsPrice range: 12-38
Probiotic yogurtBlend and MixÜ Sensation10 flavorsPrice range: 9-32
Yogen Früz faces Pinkberry
10%
3.75% Highest GDP per capita
The macro-economy in Qatar
Yogen Früz under the magnifier lens
240 surveys collected 41 participants
Data collection to shape the key
16%
75%
9%
Which frozen yogurt you think you are going to prefer?
Yogen Fruz
Pinkberry
None
41%
56%
2%
After tasting, which frozen yogurt did you prefer?
Yogen Fruz Pinkberry
None
Data collection to shape the key
Below 16
16-24
25-30
31-40
41-50
Above 50
0 10 20 30 40 50 60 70 80 90
3
80
10
14
4
1
2
41
19
15
5
1
Did you hear about Yogen Früz?
NoYes
Number of Respondents
Age
grou
p
Data collection to shape the key
Awareness..
Followers: 7438Last post: April 13,2014Engagement: Poor
The current fro-yo cup is toppingless
Followers: 184Last post: 104 weeks agoEngagement: Poor
The current fro-yo cup is toppingless
The toppings to our fro-yo
SpotFruz is the cherry to our fro-yo
FREE
The way we add the cherry on top
The mango to our fro-yo
The strawberry to our fro-yo
SuggestionsBlackboard Project:Suggested Yogen Früz combinations from customers and staff
Where all the fruits collide
Where all the fruits collide
Benefits of funding the toppings
And…our fro-yo is ready
#SpotFruzHealth made delicious