you are what they eat: personal branding & leadership
DESCRIPTION
Keynote for BUPA on how to design an authentic personal brand, become a radiator and not a drain, and understand the power of positive perceptions and reputationsTRANSCRIPT
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YOU ARE WHAT THEY EAT
OCT 2011
NICK JANKEL, WECREATE
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BUILDING THE CAPACITY FOR TEAMS TO
CO-CREATE THROUGH
TRAINING, COACHING & ORG DESIGN
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FIRSTYOU
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BRANDMARK OF QUALITY, RELIABILITY, PROVENANCE
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BRANDPROMISE, ENERGY, STORY, VISION
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NO BESTPEOPLE
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NO BESTPERFORMANCE
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BESTPERCEPTIONS
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ATM
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CHARGEPRICE PREMIUM FOR THEM
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PERCEPTIONSMIND & HEART
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ASSOCIATIONSFUNCTIONAL & EMOTIONAL
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EMOTIONEMOTION IS CRITICAL FOR ALL DECISION-MAKING
NEUROSCIENCE SHOWS WHEN WE HAVE NO EMOTION, WE CAN’T DECIDE ANYTHING
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"Employers told us that someone with a winning mindset was, on average, seven times more valuable than a normal employee."JAMES REED
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HIREFOR ATTITUDE
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TRAINFOR APTITUDE
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MATRIXORGS BECOMING THE NORM
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NOBODYKNOWS YOUR CV OR YOUR POTENTIAL
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HUNDREDSOF PEOPLE, EMAILS, FACEBOOK MAILS, LINKED IN MAILS, SKYPE CALLS, TEXTS A WEEK
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SENSEWHO YOU ARE IN MINUTES
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BODYLANGUAGE TELLS SO MUCH
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COSTOF ENTRY INTO THEIR POSITIVE PERCEPTIONS
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HYGIENEFACTORS
BASIC PERFORMANCE, LITERACY, COMMON SENSE
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DELIGHTFACTORS
ABOVE & BEYOND, EXTRA BIT
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HUMANSKILLS
LIKE CARING, RECIPROCATING, CO-OPERATING
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MESS UP
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RESPONSIBLE
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RESPONSEABLE
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DRAIN
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ENTITLEMENTCULTURE OF COMPLAINT
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RADIATOR
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SERVICECULTURE OF CONTRIBUTION
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LYNCHPIN
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"We have to bring ourselves and our emotions to a situation even if we don't feel like it."
SETH GODIN
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REPUTATIONSTRAVEL FAST IN THE NETWORK
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REPUTATIONMANAGEMENT ONE OF PRIME ROLES OF SOCIAL NETWORKING
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EVOLUTIONANTHROPOLOGICAL ROLE IN MAINTAINING EFFECTIVE COLLABORATION IN AND BETWEEN TRIBES
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TRUST(WHICH IS ONE OF THEY KEY MEASURES OF BRAND HEALTH IN MARKETING)
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BRANDTHE CHOICE
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ALWAYSHAVE ONE
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HARDPEOPLE’S PERCEPTIONS OF YOU ARE INFLUENCED BY THEIR OWN IMPLICIT ASSUMPTIONS & BIASES
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HEURISTICS“RULES OF THUMB”
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DEFAULT
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LAST 3...
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DESIGN
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MOMENTUM“GOING PLACES”
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DESTINATIONA VISION, GOAL, AMBITION
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© WECREATE 2011
VISION
VALUES
VALUED
VIRTUOSITY
What do I want my career and org to
look like in 5 years?
What characteristics and qualities
differentiate me most?
What am I an artist at?
Where do I serve best?
“SPECIAL SAUCE”
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FAMOUSFOR WHAT?
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QUESTIONFOR BREAKTHROUGH
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HOWCAN I...?