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TRANSCRIPT
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Retailers to become Disneyland !
Battle of the Giants in retail
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Download the presentation on www.bartdejonghe.com
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Key Messages
• Classic retailers are under attack and in full transformation
• Making shopping EASY is today’s battle
• Making shopping a Personal EXPERIENCE will win the war
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Guess who ?
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Nike goes Direct
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Direct via Digital
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Amazon fresh
woodland hills
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Shopping format of the future
• Smaller
• Focus on Fresh
• Foodservice
• Seamless
• Convenient shopping trip
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Walmart gets in the game
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Partnerships between retail and tech
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Personal convenience is the next frontier
•Data driven
•Predictive
•Personal
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Personal Experience: the final frontier!
RETAILTAINMENT !
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Instore
• Personal > Staff
• Social
• Sensorial > tasting
• Events
• Demonstrations
• Activation
Online
• Visual
• Gamification
• VR/AR
• Communities
• Ecosystem
• Category management
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Opportunities to Add Experience
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Retailers to become Disneyland !
Questions ?
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Retailers to become Disneyland !
Thank you for your attention !
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