"Start up lessons learned” You can’t beat Experience

November  2014  

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Founder  &  CEO  of  Exicon    Successfully  founded  and  exited  mobile  

network  in  China  to  China  Unicom    Sun  Microsystems,  Lucent  and  Siemens    Top  50  Global  Mobile  Entertainment  Chairman  Emeritus  of  MEF      Experiments  with  Charged,  BomeiG,  

Mobizines      Advisor  and  Mentor  

http://www.exiconglobal.com/about-us/

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Logistics for Apps

API  Management  

Applica0on  Promo0on  

Applica0on  wholesale  distribu0on  

App  Locker  

Applica0on  Brief  Builder  

 Developer  Resource  

Management  

Analy0cs  &  Tracking  

http://www.exiconglobal.com/

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Mobile  is  the  biggest  revoluGon  in  compuGng  

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Follow  @benedictevans  

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Source: ComScore, Flurry Analytics

More  Gme  is  spent  in  apps  than  on  all  the  web  

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App-­‐solutely  EssenGal  

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SoMware  is  the  New  Rock’n’roll  

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APP  =  Music  

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DEVICE  =  Audience  

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DEVELOPER  =  Band  

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API  =  Instrument  

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No  Instrument  =  No  Music  

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No  API’s  =  No  Apps  

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Marketing Budget

IT Budget D&D 20%

50% Global

50% Local

(Marketing + IT budgets) x 20% = D&D = 50% Global + 50% Local

Development  &  Deployment  

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Cu

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80%  Fail  Rate  

•  Reality  is  for  wimps  

•  Build  for  future    

•  Pioneer  

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Focus,  Manage  your  Eme.  You’ll  be  doing  everything  

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Small & fast

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It’s  all  about  ExecuEon  

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VC’s  REALLY  like  unfair  advantage  

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It’s  tough,  there’s  always  a  curveball,  but  when  you  get  into  the  “zone”  and  it  takes  the  pressure  to  get  you  there.  

It’s  not  how  you  fall,  but  how  you  get  up  

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Whilst we are all optimists, it’s best to prepare for the worst

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It’s a small world and word travels

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Find  your  path  to  revenue,  it  comes  with  trial  and  error  but  push  it  The  art  of  finding  the  maximal  intersecEon  of  mutual  need  

“Heidi  Roizen”  

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Hire  for  culture  and  energy  with  a  hunger  to  learn  and  passion  Don’t  hire  from  big  companies  nor  for  VC  

Hire  smarter  people,  but  it’s  a  balance  between  money  and  stage  

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You  make  a  lot  of  decisions  and  you  will  make  a  lot  of  mistakes,  just  don’t  make  the  same  mistakes  twice  

You’re  learning  on  the  fly.  

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Average  life  of  a  start  up  is  14  years  to  exit  so  it’s  not  a  sprint,  and  it  will  get  tough,  but  when  the  going  gets  tough  and  you  get  through  it  

something  good  will  come  out  of  it    

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You’re  the  best  person  to  be  selling  the  company.  It’s  your  dream  vision  and  passion  No  one  is  thinking  about  you  which  is  good  and  bad  

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ADAPT  OR  DIE  

“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.”

Charles Darwin

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Tenacity  Persistence  Commitment  DedicaGon    Passion  Drive  Immersion  

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Stefan  Rust  Founder  &  CEO    |    EXICON  LogisEcs  for  your  Apps    E:  stefan@exiconglobal.com    

www.exiconglobal.com  

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