you can’t control your brand, but a strong brand identity helps
DESCRIPTION
Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. This presentation is a visual metaphor for the branding process.TRANSCRIPT
![Page 1: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/1.jpg)
We just got a great new logo from our designer
![Page 2: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/2.jpg)
We’re a one-person shop right now and I know where the logo files are.
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I need to adjust the logo to fit on my web site header.
![Page 4: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/4.jpg)
We’ve rolled out the new web site.
![Page 5: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/5.jpg)
And we’re running some ads.
![Page 6: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/6.jpg)
We need to try Facebook and Twitter.
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We just hired our first employee!
![Page 8: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/8.jpg)
We didn’t give her training or give her the right files, but she’s sending out letters and proposals.
![Page 9: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/9.jpg)
We’re growing and adding more staff.
![Page 10: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/10.jpg)
More staff updating the web site, the Facebook page and our Twitter account.
![Page 11: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/11.jpg)
Great story about us. They didn’t get all the details right, but any press is good press.
![Page 12: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/12.jpg)
Our customers love us!
![Page 13: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/13.jpg)
They talk about us everywhere.
![Page 14: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/14.jpg)
Talk, share, complain, etc.
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Let’s try this again.
![Page 16: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/16.jpg)
We just got a great new logo from our designer.
![Page 17: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/17.jpg)
In addition to the logo, we have a complete brand identity for our website design, marketing materials and social media.
![Page 18: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/18.jpg)
My personal brand, when I represent the organization, is in sync with the brand identity, too.
![Page 19: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/19.jpg)
We’re growing and adding employees!
![Page 20: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/20.jpg)
We’ve trained them on our identity standards and our brand’s mission.
![Page 21: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/21.jpg)
Great story about us and we’re going to use it to our advantage.
![Page 22: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/22.jpg)
Our customers love us!
![Page 23: You Can’t Control Your Brand, But a Strong Brand Identity Helps](https://reader033.vdocument.in/reader033/viewer/2022051611/54b68b5d4a7959264e8b4594/html5/thumbnails/23.jpg)
They love to talk about us!
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We’re sharing customer stories on our web site and Facebook pages.