you cn revolutionize your clients’ performance with paid search: 3 myths debunked
TRANSCRIPT
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Erin SaginPPC Evangelist and Community ManagerWordStream@erinsagin
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You CAN Revolutionize Your Clients’ Performance with Paid Search: 3 Myths Debunked
Copyright 2015 WordStream, Inc. All rights reserved.
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POLL: Raise your hand if you’re offering paid search services to your clients.
Now raise your hand if you know you should be…
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Myth #1: My Clients Don’t Need Paid Search
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You Think: Clients Can Rely Solely On SEO
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64.6%
35.4%
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Imagine that your bathtub is overflowing and the water won’t shut off…
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SEO is Becoming Less Reliable
Who would YOU call?
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Bonus! Paid Search Strengthens Email Marketing Campaigns
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Myth #2: My Clients Don’t Have the Budgets to be Competitive with Paid Search
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AdWords Auction Formula: Ad Rank
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AdWords Auction Formula: Actual CPC
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Google Wants Advertisers to Be Relevant
OK
6POOR
5
BAD POOR GREAT!
DISGUSTING
HORRIBLE
TERRIBLE
BADGOOD
GREATPERFECT
EXCELLENT
21 3 4 7 8 9 10
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Google is Customer-Centric
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Myth #3: I’ll Never Be Able to Master Paid Search
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There’s No Shortage of Learning Materials
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If I Can Do It, You Can Too…
2011 2015
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It Only Takes 20 Minutes A Week!
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It’s Time To Take Action
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We Have The Solution For You!