you know bookmobile service is worth it - make your director and board believe it too
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You Know Bookmobile Service Is Worth It - Make Your Director and Board Believe It Too. Patti Stevic, Wayne County Public Library Wooster, Ohio Paul Ward, Tippecanoe County Public Library Lafayette, Indiana Jimmie Epling, Wayne County Public Library Wooster, Ohio. - PowerPoint PPT PresentationTRANSCRIPT
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You Know Bookmobile Service Is Worth It - Make Your Director
and Board Believe It Too
Patti Stevic, Wayne County Public LibraryWooster, Ohio
Paul Ward, Tippecanoe County Public LibraryLafayette, Indiana
Jimmie Epling, Wayne County Public LibraryWooster, Ohio
ABOS Conference October 13-15, 2011
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You know you are a bookmobiler when you hear…
When I was a child I remember…You are my link to the world…
You helped me out by…You came to my door with…
Outreach services do not stop at 5 p.m.!
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You know you are a bookmobiler when
you hear…
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Stand Up If…..You are actively involved in Bookmobile/Outreach
and love your job!
Remain Standing If…..
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Remain Standing
If…..
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Do you know how your community’s movers and shakers measure success?
Reality Check…
Warm and fuzzy stories vs.how much will it cost and what will be the benefit?
With an economic downturn and a
tight budget?
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The hard fact…
…a well crafted comparison of dollar costs and dollar benefits may leave a more lasting impact on a conservative audience of library administrators, Board members, government officials, business leaders, or donors than pages of statistics on number of items circulated, total visitors, or multiple anecdotes about children and elderly you serve on the bookmobile.
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What is Cost-Benefit Analysis (CBA)?
Economic techniques that measure and compare the monetary value of benefits from a good, service, or
activity to the cost of the good, service or activity; in policy analysis, a formal way of measuring the benefits
of alternative public-sector options relative to the cost of those options.
Elliott, Donald S… [et al.]. Measuring Your Library’s Value: How to Do a Cost-Benefit Analysis for Your Public Library. Chicago: American Library Association, 2007. Print.
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CBA according to Wikipedia
economic decision-making approach, used particularly in government and business,
used in the assessment of whether a proposed project, program or policy is worth doing, or to choose between several alternative ones
involves comparing the total expected costs of each option against the total expected benefits, to see whether the benefits outweigh the costs, and by how much Wikipedia, the Free Encyclopedia. “Cost-Benefit Analysis.” Wikipedia, the Free
Encyclopedia. 16 Aug. 2011. Web. 17 Aug. 2011. <http://en.wikipedia.org>
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What should be included in a CBA?
Initial Cost Operating Costs
Staffing Requirements/ Hours of Operation
Shelving Capacity
Circulation per Patron Base
Longevity of Facility
Service Area Marketing Potential
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How do I perform a CBA analysis?
Define specified time period for analysis. Make numerical summaries of costs for items being
evaluated (ie. Utilities, hours of required staff, number of patrons, years of service for item, etc.).
Analyze numbers pairing a cost with a benefit. Write an unbiased narrative summary.
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Numerical Summary
Building
Construction: $904,625
Furniture/Equip.: 89,500
Other Costs: 96,068
Total Costs: $1,090,193
Buying
Purchase: $205,000
Furniture/Equip.: 15,000
Other Costs:
Total Costs: $220,000
50+ Years 17.5 Years
Benefit
Cost
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Analysis of Numbers
Annual Cost of Building: $21,803.86 1,090,193 / 50 = 21,803.86
Annual Cost of Buying: $12,571.43 220,000 / 17.5 = 12,571.43
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Narrative Summary
Facts to include in summary: In 10 years, building will be in need of minor
repairs (carpeting, painting, etc). In 20 years, building will be in need of major
repairs (roofing, major moves-not expansion, etc.). In 17.5 years, vehicle will need replaced and is
likely that annual cost will go up.
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How do you use what you collect to have an impact?
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Remember that hard fact?
…a well crafted comparison of dollar costs and dollar benefits may leave a more lasting impact on a conservative audience of library administrators, Board members, government officials, business leaders, or donors than pages of statistics on number of items circulated, total visitors, or multiple anecdotes about children and elderly you serve on the bookmobile.
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Keep in mind…
How much will it cost and what will be the benefit?
Who will benefit?
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When telling your Return on Investment story…
…stick to measuring direct costs, not indirect costs
…your results must be reasonable
…your results must be defendable
…your estimated costs must be conservative
…your target audience for the results, the
Director and the Board
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Establishing your value…
…cost relevant to other locations
materials supplies
maintenance staffing
…circulation relevant to fixed branches
…circulation per square foot
…cost per square foot
…cost per circulation
…cost per visitor
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Individual Customer Library Use Value Calculator
Cleveland Heights-
University Heights (OH)
Public Libraryhttp://www.heightslibrary.org/page/
library_use_calculator
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Return on Investment (ROI) Study Results
Wayne County Public Library
$4.31 for every
$1 invested
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The Problem with System Wide Study Results
The Library profession has tended to “lump classy libraries that make good use of their money to serve the needs of their constituencies with those that are strikingly mediocre or even worse.”
Elliott, Donald. Measuring Your Library’s Value. 2007. P. 6.
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Communicating the Value of Your Library to Your Director and Board
• Sound bites• Press release
• Brochure• Fact sheet
• Presentations
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Observations and Questions
Patti Stevic [email protected] Paul Ward [email protected] Jimmie Epling [email protected]