you made the decision to invest your time with me a...
TRANSCRIPT
![Page 1: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/1.jpg)
• You made the decision to invest your time with me today to learn new skills that can help you serve at a higher level, be of greater service to your marketplace, and be compensated accordingly.
• I respect your time and I respect YOU. Thank you. I will DELIVER for you today.
Unfortunately this LIVE webinar is not being recorded and we cannot provide you with a copy of it.
Smartagents.com/tools
![Page 2: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/2.jpg)
• I will answer every single questionat the end of this webinar
• Shut the door, silence your phone,and pay attention
• You made the time to be here, so make it valuable for yourself
Smartagents.com/tools
![Page 3: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/3.jpg)
Where Are You From?
Type In The Chat Box And Let Us
Know!
Smartagents.com/tools
![Page 4: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/4.jpg)
Little story about me
• Successful In Internet Marketing - Primarily Facebook• Graduated from UNF with a degree in Marketing and Advertisement• Two Years - Quadrupled Sales For The Brokerage• Always Creating Outside The Box Ways To Sell More Homes
Smartagents.com/tools
![Page 5: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/5.jpg)
Who this Webinar IS FOR
Smartagents.com/tools
![Page 6: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/6.jpg)
For Realtors Who Want Results
Smartagents.com/tools
![Page 7: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/7.jpg)
FOR Realtors•Want to give away something...
•MUST be willing to work
•Deserve to make $100,000 to $4,000,000 a year, helping
• STAND OUT in today’s market
• Believe in themselves
Smartagents.com/tools
![Page 8: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/8.jpg)
FOR Realtors who wanta dream listing business
Luxury Listings
Win Any Listing Appointment
Smartagents.com/tools
![Page 9: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/9.jpg)
FOR Realtors who wanta dream listing business
As much businessas you want, easilywithin your reach
The ability to scale upyour listings at any time
Smartagents.com/tools
![Page 10: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/10.jpg)
Who this Webinar is NOT For
Smartagents.com/tools
![Page 11: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/11.jpg)
NOT• NOT “get Rich quick”
• Agent who gives BAD service
• Has no guts, no determination
• Agent who WON’T work
• Hates the Rich
• Hates Luxury homes
Will take WORK, answering the phone, doing real marketing for Luxury homes, negotiating contracts, being a real A+ professional
agent, and expecting to be paid as such...
![Page 12: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/12.jpg)
NOT for Agents with NO Guts!Not Willing to Work
Smartagents.com/tools
![Page 13: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/13.jpg)
Home Value Ad
Landing Page Opt-in
PIXEL
Ready To List Listing
Warm Audience Follow Up
Blog ArticlesBooksAds
![Page 14: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/14.jpg)
Key Terms• Audience: These are the people that your ads/content is reaching out to
• Cold Traffic: People who have no idea who you are and have no shown interest in what you have to offer
• Pixel: A piece of short code that can be copied and placed anywhere in a website to help you track people and follow them around the internet with ads
• Opt-ins: A term we use to describe a prospective lead. Someone who has chosen to give us their information or buy from us. They have chosen to do what we want them to
• Warm audience: A list of people who have an idea of who you are or are interested in either listing their home or buying a home. They are people who are more likely to work with you
• Follow Up: Continually showing ads or content to someone who has shown some form of interest
• Targeting: Using specific filters to limit those who you show your ads or content to
![Page 15: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/15.jpg)
Let’s take a look at one of our newest agents,
Joe Nickelson…
![Page 16: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/16.jpg)
Ex-Landscaper became a Realtor
Joe NickelsonNEVER sold a home
![Page 17: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/17.jpg)
We were able to make him an authority figure through
![Page 18: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/18.jpg)
This allowed Joe’s first sale to be a $1,095,000 home…
![Page 19: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/19.jpg)
So here is where we started for Joe…
![Page 20: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/20.jpg)
Home value adPerfect starting point for agents, the ad helps to get information on people who are interested in selling
![Page 21: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/21.jpg)
FB Business PageLook on the top right for a downward arrow. Click that and you will see the option to create a page.
![Page 22: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/22.jpg)
FB Business PageYou can choose what kind of business page you would like to create.
![Page 23: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/23.jpg)
FB Business Page
It will ask you to choose a category you
belong. You should select Business
Person. Add Your Name and Click Get
Started.
![Page 24: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/24.jpg)
FB Business PageFill in a few sentences about your page. Then add in your website URL.
![Page 25: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/25.jpg)
FB Business PageClick on “Profile Picture” and then choose a method for adding a profile picture
![Page 26: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/26.jpg)
FB Business PageAfter you click next, you will be able to choose the location of people you would like to connect with as well as there age. We suggest your minimum age be 26.
![Page 27: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/27.jpg)
FB Business PageClick save and your page will officially be created.
![Page 28: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/28.jpg)
Home Value Ad Components
![Page 29: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/29.jpg)
Ad Text
• Should explain what you are offering
• Should be at least one sentence long
• Add a call to action
• Bulk Of Information
![Page 30: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/30.jpg)
Ad Image
• Grab Attention of Scrolling
• Relevant To Your Offer
• Appealing To Most People
![Page 31: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/31.jpg)
Ad Headline
• Quick Attention Grabbing Text
• Try To Keep It To 1 or 2 Lines Of Text
• Enticing Enough To Get Someone To Stop Scrolling And Read Offer
![Page 32: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/32.jpg)
Ad Link Description
• Back Up Or Finish The Thought Of The Headline
• Reinforce The Offer
• Give More Information
![Page 33: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/33.jpg)
Ad Action Button
• 9 Different Options
• Choose Most Relevant To Content
![Page 34: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/34.jpg)
Home Value Ad Setup
• Go to your Facebook page and create a new status update (post)
• Paste in the link to your landing page
![Page 35: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/35.jpg)
Home Value Ad Setup• Click the plus sign and upload your ad
image
![Page 36: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/36.jpg)
Home Value Ad Setup• Above your photo, delete your link URL and
Paste in your "AD TEXT"
![Page 37: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/37.jpg)
Home Value Ad Setup• Replace link description with your "AD
HEADLINE" and your "Ad Link Description“
• Click "Publish"
![Page 38: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/38.jpg)
Promoting Home Value Ad1. Click the down arrow next to your notifications and click on "Create Ads"
![Page 39: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/39.jpg)
Promoting Home Value Ad2. Click Boost your posts
![Page 40: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/40.jpg)
Promoting Home Value Ad3. Select Your Business Page and select the post you just created
![Page 41: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/41.jpg)
Promoting Home Value Ad
4. Adjust your Audience
![Page 42: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/42.jpg)
Promoting Home Value Ad5. Select a Daily Budget you feel Comfortable with
![Page 43: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/43.jpg)
Promoting Home Value Ad
6. Click Choose Ad Creative
7. Place Order
![Page 44: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/44.jpg)
One of the Most Common Mistake Made?
Not using Facebook’s most powerful feature, detailed targeting
![Page 45: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/45.jpg)
Detailed TargetingBy using the detailed targeting filters, you can decrease the number of people
that your ads are shown to
![Page 46: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/46.jpg)
Detailed TargetingBy using the detailed targeting filters, you can decrease the number of people
that your ads are shown to
![Page 47: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/47.jpg)
Landing Pages
When someone clicks on an ad they got sent to a
separate landing page
![Page 48: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/48.jpg)
Landing PagesHere’s what we did for Joe
![Page 49: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/49.jpg)
Landing PagesHere’s what we did for Joe
![Page 50: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/50.jpg)
Landing PagesHere’s what we did for Joe
![Page 51: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/51.jpg)
Bonus Training #1Follow Up Letter
Give you Presentation and Letter at the End.
![Page 52: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/52.jpg)
Our Biggest Mistake
Not Utilizing Facebook's Tracking Pixel
![Page 53: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/53.jpg)
![Page 54: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/54.jpg)
![Page 55: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/55.jpg)
![Page 56: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/56.jpg)
![Page 57: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/57.jpg)
![Page 58: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/58.jpg)
PIXELS
Someone visits Joe’s landing page
They choose not to give their information for a free home value
They leave his site without opting in
Now that they are pixeled, as they go through facebookthey will see his ads
After seeing his ads for some time, they return to his site to opt in and are now a lead
![Page 59: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/59.jpg)
PIXELS• Pixels helped Joe build a warm list
• This list was much more targeted and was full of only people who were looking to list soon
• By doing this you can eliminate wasting money on ads being shown to people who have no interest in moving
![Page 60: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/60.jpg)
Warm Audience
This audience is much more inclined to list or buy
than the average person
![Page 61: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/61.jpg)
Bonus Tip #2
Upload Your Customer list To Create Audiences.
![Page 62: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/62.jpg)
Bonus Tip #11. Click the down arrow next to your notifications and click on “Manage Ads"
![Page 63: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/63.jpg)
Bonus Tip #12. Click “Tools” in the navigation bar and select Audience
![Page 64: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/64.jpg)
Bonus Tip #1
3. Click “Create Custom Audience” out of the 3 options
![Page 65: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/65.jpg)
Bonus Tip #13. Click “Create Custom Audience” out of the 3 options
![Page 66: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/66.jpg)
Bonus Tip #14. Select “Customer List” 5. Choose Method For Uploading
![Page 67: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/67.jpg)
Bonus Tip #16. Name Audience
![Page 68: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/68.jpg)
Following Up
By following up with those who do not opt you are able to keep in them in
your sphere of influence
That way, when they are ready, they will more think of you first
![Page 69: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/69.jpg)
Facebook vs. Email
• When people go on Facebook, they are doing so on their leisure time
• They are not busy or have a specific thing they are looking for; they are just browsing.
• When people are checking emails, they usually have a specific task they are working on.
• They are working or trying get something done.
![Page 70: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/70.jpg)
Facebook vs. Email
People are more inclined to look at an article they are
interested in, while on Facebook than in an email
![Page 71: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/71.jpg)
Following Up
You can follow up with many different forms of content such as helpful tips, points
of separation
![Page 72: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/72.jpg)
Items of Separation
• If you have something that will separate you from other agents, than be sure to use that to your advantage
• For example, if you are good at marketing, or photography, or have even written a book you can use that to create and put content in front of your warm audience
![Page 73: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/73.jpg)
Following Up
Here is how we did it for Joe
![Page 74: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/74.jpg)
What To Provide
• People who are looking to sell their home, generally, are looking for any help they can get
• They are online looking for tips or advice on the best way to sell their home
• Providing blog articles will help bring those people to your website and introduce them to you
![Page 75: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/75.jpg)
Where We Started
• We started off by posting other people’s blog articles
• We quickly realized how much people would engage with them
![Page 76: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/76.jpg)
Creating Our Content
• Joe began working with writers in our office to create our own articles
• We then created a blog for him to post all of the articles on
![Page 77: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/77.jpg)
House Value Blog
![Page 78: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/78.jpg)
House Value Blog
![Page 79: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/79.jpg)
House Value Blog
![Page 80: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/80.jpg)
![Page 81: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/81.jpg)
All of this in conjunction with one other thing has given Joe
some of the best response rates we have ever seen…
![Page 82: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/82.jpg)
So what is this thing that Joe is using?
![Page 83: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/83.jpg)
Books
![Page 84: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/84.jpg)
Why do books work?
because they give you
AUTHORITY!
![Page 85: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/85.jpg)
Gimmicks vs
authority
![Page 86: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/86.jpg)
Listing TONS of Homes Won’t Happen with “Gimmicky” Marketing
![Page 87: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/87.jpg)
Books Also Have Inherent Value
People have bookshelves, but how many people do you
know that have a business card shelf?
![Page 88: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/88.jpg)
Books Also Have Inherent Value
There are plenty of book signings,but no business card signings
![Page 89: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/89.jpg)
Books Inherent Value
• How many people do you know that have their favorite business card that they can’t wait to share with other people?
• However people share books with their friends
![Page 90: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/90.jpg)
He wrote a book and became an Author. By doing this he made himself an
AUTHORITY
![Page 91: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/91.jpg)
![Page 92: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/92.jpg)
2014 AVALON 2014 GS
CAR VALUENow, What Is The Difference?
![Page 93: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/93.jpg)
2014 AVALON 2014 GS
![Page 94: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/94.jpg)
2014 AVALON
$31,590 $48,600
42% Difference
2014 GS
![Page 95: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/95.jpg)
What kind of results has Joe been getting?
![Page 96: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/96.jpg)
Remember Joe’s first listing?
![Page 97: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/97.jpg)
Joe sold a doctors home for $1,095,000…
![Page 98: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/98.jpg)
![Page 99: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/99.jpg)
He recently helped an elder couple sell their home
• Previewed the home and gave them a copy of his FSBO Book
• Turned out the Husband was a RE Broker for over 20 years
• Loved the content and signed a listing with Joe
![Page 100: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/100.jpg)
Home Sold Over List Price In 5 Days
![Page 101: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/101.jpg)
The seller passed the book along to his
brother, and they are in the works for a 3 million dollar listing.
![Page 102: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/102.jpg)
Bonus Tip #3
Leave your book on the counter during a
listing preview.
![Page 103: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/103.jpg)
Sold $389,000 Home
• Joe left the book on the counter during a walk through
• 1 week later received a call
• Listed and Sold in 3 Days
![Page 104: You made the decision to invest your time with me a …book-leads.s3.amazonaws.com/webinars/SmartAgentsLabsHandout.pdf · marketplace, and be compensated ... Win Any Listing Appointment](https://reader031.vdocument.in/reader031/viewer/2022022604/5b65a83c7f8b9ab63a8bfc98/html5/thumbnails/104.jpg)