you might be an enterprise seo if... by scott nickels
TRANSCRIPT
And Tips for Being a Successful One!
#SMX #11A @scott5cents
- Allopinionsaremyown.Theylikelydon’tjibewithmyemployer.
- Allproducts/servicesmentionedI’veusedbefore.I’mnotendorsinganyone.Namesdropped–ditto.Itcouldbeadmirationorscorn.YMMV.Usetoolsthatworkforyoursiteandyourbudget.
- Allattemptsathumoraremine–ifitworks.Ifnot,they’resomeoneelse’s.
Housekeeping
#SMX #11A @scott5cents
Why am I up here?
#SMX #11A @scott5cents
TopherKohanwasunavailable!
LikelyaStarWarsconventionconflict
OrBi-monthlytriptoDisney
My digital signature www.linkedin.com/in/scottnickels
+ScottNickels
@scott5cents
Hello! I’m Scott.
Background Check:
#SMX #11A @scott5cents
#SMX #11A @scott5cents
I work for a start-up! Sort of!
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#SMX #11A @scott5cents
We’re a division of Hearst. Hearstisoneofthelargestdiversifiedmediacompanies.
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ThisblanklayoutoffersyouflexibilitytoinsertyourownstandardslidesabovetheSMXfooterYOUMUSTUSETHISFOOTERATMINIMUMONALMOSTALLOFYOURSLIDES.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately.Ifexplicitfontsareimportant,youmayprovideapdftotheeventorganizerstomaintainlook&feelduringlivepresentationandintheversionsmxwilluploadtoslideshare.DELETETHISSLIDEIFYOUDONOTUSE.
#SMX #11A @scott5cents
Text Slide with Solid Blue Banner:
ThisblanklayoutoffersyouflexibilitytoinsertyourownstandardslidesabovetheSMXfooterYOUMUSTUSETHISFOOTERATMINIMUMONALMOSTALLOFYOURSLIDES.Ifascreenshotoverlapsthefooteronoccasion,that’sfine–butdoyourbesttocropappropriately.Ifexplicitfontsareimportant,youmayprovideapdftotheeventorganizerstomaintainlook&feelduringlivepresentationandintheversionsmxwilluploadtoslideshare.DELETETHISSLIDEIFYOUDONOTUSE.
#SMX #11A @scott5cents
Hearst Autos is a collection of automotive-focused brands.
#SMX #11A @scott5cents
@sco%5cent
&someotherbrandsyou’veneverheardof…
#SMX #11A @sco%5cents
We’re a start-up inside of a $10B media company. With a lot of cool cars in the parking lot!
#SMX #11A @scott5cents
Are you an Enterprise SEO??…
#SMX #11A @scott5cents
Youuseanyofthesetermsasrealwords!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
+/-10,000
You might be an Enterprise SEO if…
+/-100,000+/-1,000,000
#SMX #11A @scott5cents
Youcalmlystateyournumberofpagespublished…
Someonestopsyouinthehallwaytoaskyouto“SEO”thenewholidaymicrositethatlaunchedlastThursday…
You might be an Enterprise SEO if…
…orthenewsubdomain!
#SMX #11A @scott5cents
Yourweeklycheckofbacklinksyields100lostdomains,andyoujustshrugitoff!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
Yourarelylookatanchortextvariations,andwhenyoudoit’sonlyforhumor!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
#SMX #11A @scott5cents
Whenyouvisitanewsiteforthefirsttime,youinstinctivelyrightclick,ViewPageSource.
You might be an Enterprise SEO if…
#SMX #11A
<div id="performance-data"> <div class="performance-data--overview">The Focus ST belongs on any enthusiast’s short list, combining a high fun-to-drive factor with the every-day versatility of a four-door hatchback. A turbocharged 2.0-liter four-cylinder that cranks out 252 hp and 270 lb-ft of torque is standard, as is a six-speed manual gearbox. The ST shines on a winding road or track and actually offers decent fuel efficiency and value—as long as you avoid the pricey options. Torque steer, however, remains an issue, and the optional MyFord Touch is confusing. <a href="#" class="performance-data--review" onClick="return false;">Jump to Instrumented Test – 2015 Ford Focus ST</a> </div> <div class="performance-data--container"> <div class="performance-data--labels row"> <div class="small-4 medium-3 columns">EPA:</div> <div class="small-2 medium-3 columns">0-60:</div> <div class="small-3 medium-3 columns">Horsepower:</div> <div class="small-3 medium-3 columns">Top Speed:</div>
@scott5cents
Or…youimmediatelyhitBuiltWithtocheckconstruction.
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
Youmanage3sites.
Whichmeansyouhaveatleast4CMSs!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
Younamedyourcat”hreflang”
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
Youhavemorethan10locationsinGoogleMyBusiness!
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
And,tobehonest:
Resolveupdates
Sometimesdoesneither!Right?,
Youstillcallit“WebmasterTools”(andalwayswill).
You might be an Enterprise SEO if…
#SMX #11A @scott5cents
So, what does this mean?
#SMX #11A @scott5cents
It’saboutsize!It’saboutcomplexity!It’saboutperformingSEOatscale!It’sanever-endingto-dolist!It’saboutdailytriage
Enterprise SEO:
#SMX #11A @scott5cents
How to be a successful Enterprise SEO!
#SMX #11A @scott5cents
3areastofocusonsuccess:- Betech-savvy- Beaneducator- Beanevangelist
Enterprise SEOs
#SMX #11A @scott5cents
• Getoutinfrontoftechnology
Enterprise SEOs – Be Tech-savvy
• Schema.org/structureddata• JavaScript
• JSON-LD(JavaScriptObjectNotationforLinkedData)
• MEANstack(MongoDB,ExpressJS,AngularJSandNode.js)
• SPA(Single-PageApplication)• DOM(DocumentObjectModel)• AMP(AcceleratedMobilePages)
#SMX #11A @scott5cents
• Ifcomfortable,digin!• Ifnot,buddyup!
• Partnerwithtechnologyteam• Behardtoignore• Behelpful• Learntheirprocesses• Learntheirlanguage
• Knowwhataffectsyoursite!
Enterprise SEOs – Be Tech-savvy
#SMX #11A @scott5cents
• Never,ever,turndownachancetobeinfrontofanaudience!• Shareinfo!• Alignyourmessagew/PPCefforts• Shareupward(aswellasdown)• Augmentanalyticsdata• PutaspinonKPIs• Offeruniqueperspective
• Don’tuse‘scary’terms–knowyouraudience
Enterprise SEOs – be an educator
#SMX #11A @scott5cents
• EverySEOshouldhave‘evangelist’intheirtitle• Bringenthusiasm• Bepassionatebutflexible• Answeraffirmatively• Bringyourdata(thedeathofopinions)
Enterprise SEOs – be an evangelist
#SMX #11A @scott5cents
#SMX #11A @scott5cents
So, what does this mean?
#SMX #11A @scott5cents
• Isontopoftechnology• Teacheseffectively• Preacheswithdataon
yourside
Summary: A successful Enterprise SEO:
#SMX #11A @scott5cents
#SMX #11A @scott5cents
The End!
Thank You!