YOU MUST visit one of the newspaper websites above and find a case study example/statistic/development in online media/new technology that is an example of convergence and record your findings in your exercise books.

YOU SHOULD then link this to a theory/key term of your choice.

STARTER – 3 minutes

Key Terms/Theory TEST– L17

Unit G325: Section B – Critical Perspectives in Media

Friday 26th April 2013

Why?

Aims & Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

• Demonstrate your knowledge and understanding of the key terms/theory we have covered so far by completing a TEST.

• YOU WILL peer assess the work after wards and give the students a mark, grade and feedback (WWW/EBI)

• YOU WILL then use this advice to set yourself targets for the exam on June 4th.

• Review the learning.

TEST• You have 50 minutes to complete the

Test – If you finish early proof read, then hand your test in to Mr Crafts.

• YOU MUST answer EVERY question to the best of your ability.

GOOD LUCK!

FEEDBACK –

Mark the other students work in a different colour pen and make amendments where necessary.

1) “As people individually and collectively program the web, they’re increasingly in command”

(Tapscott & Williams – 2006)

2) Examples such as blogging, social media, online news content such as The Huffington Post which encourages CJ.

3) Noah Chomsky

4) a) Noah Chomsky – “social media erodes normal social behaviour”b) Examples such as Facebook etc. – where though?

5) Micro Blogging

6) Anthropomorphising

7) a) “You can watch your favourite BBC programmes wherever and whenever you want to”

b) Convergence

c) Henry Jenkins (2006) – VOD – “THE KINDS OF ENTERTAINMENT EXPERIENCES THEY WANT”

8) a) Prosumer

b) UCC/UGC – What do they stand for?

9) Hyper reality - “The distinction between the real world and the media world is disappearing”.

10) a) Robertson (1994) - “the compression of the World”

b) Case Study example (1 mark) statistic (1 mark)

11) Marxist – mediated – McLuhan 1960

12) a) “dominates the planet” (Waters – 1995) – “aggressive global trailblazer” (Blau – 2005)

b) MySpace - $580m – 2005

c) Gatekeeping

13) Disney – Examples? 2 marks for Youtube – 2 marks for Twitter

14) a) Dan Gillmor (2004) – citizen jpournalism – former audience

b) Example(s) of an online product that encourages this?

c) Boston bombings – other examples?

15) a) Henry Jenkins (2006) – “Everyone is a producer of media”

b) Case Study example(s)

16) Bauman (1998) – “winners and losers”; “losers are left behind” – Example(s)?

17) a) $8.5 bn Takeover – May 2011

b) Benefits? – Clue: Phone

18) a) Analogueb) “The ‘old’ ways in which media has been distributed in the past – e.g through

television, film, radio etc.”

19) a) Dave Winer (1994) -

"Once the users take control, they never give it back.”

b) Examples that also conform to Web 2.0 (DiNucci – 1999)

20) a) Miniturisation

b) Examples – 1 mark for each

• Add up the marks and give them a score out of 72

• Give them a grade based on the breakdown of marks.

• Give them feedback in terms of WWW/EBI

WHAT HAVE YOU LEARNT TODAY?

Homework:

1) REVISE!

2) Research a contemporary development in Global Media and/or Media in the Online Age and state HOW it conforms to:

• Tapscott & Williams (2006)• Gillmor (2004)

• Any other ideologies/key terms that apply make the relevant links!

1 page is enough

Due: Wednesday 15th May