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„You Need Cycles‟ Brochure Design Guideline

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Breakdown of Sections

- Section 1: Guidelines to the brochure

- Section 2: Style Sheet

- Section 3: Brochure Template

- Section 4: Guideline to Images and Effects

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Section 1: Guidelines to the Brochure Writing Style Instructions

Hyphenations – Hyphenations not to be used throughout brochure.

Comma – Commas to be used where appropriate. Not excessive however ensure readers have sufficient breathing pauses.

Abbreviations – Abbreviations not to be used throughout brochure.

Capital Letters – All sentences must start with a capital letter. Nouns must also begin with a capital letter and when referred to, the name of the brochure, You Need Cycles, must be written using capital letters.

Text Alignment – Body text must be left aligned. Never centre align, justify or right align text. Isolated headings must also be centre aligned however headings that have been placed near obstructing images, (see section 2 for example) may be aligned to the left. Use valued judgement when left aligning.

Design Layout

Follow template structure at all times.

All content must remain inside the brochure border.

Text – Text must be positioned in accordance to the brochure template.

Images – Images should be consistent with the colour scheme and must also be positioned in accordance to the brochure template (see section 3).

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Section 2: Style Sheet Fonts

Body Text

- Body text must always be in Berlin Sans FB, size 12.

- There must be no effect such as bold or italics used in body text.

Headings

- Headings must all be in font 28 Days later and must be size 80.

- All headings must be centre aligned however say me be left aligned in order to avoid obstruction between the image and the headings. See example below.

Example of left aligned heading

Body Text

Heading

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Colour

The tile of the brochure must always be black with a white shadow background positioned slightly above and to the right of the title.

- A stringent colour scheme has not been set as the colour used on individual pages relies on the colour that has been previously correlated to that page number on the contents page. For instance a page that has been assigned the colour blue on the contents page will therefore have a blue „splodge‟ shape in bottom corners of that page and the title will be the same colour.

- This colour relationship only applied to the headings as all body text throughout the brochure should be black. See examples below.

- Images used on pages must be consistent as possible to the colour used on that page.

- When choosing colour schemes for individual pages choose blue, red or grey. Do not use the colour black for the colour scheme of an individual page as black is only used for the colour of the title on the front page and the contents page heading.

- Advert Pages do not need these „splodge‟ shapes as they will not have headings and therefore do not need specific colour schemes.

Heading Heading Pg 4 Pg 8

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Section 3: Brochure Template

Master Page

- This is the master page for the

brochure. You can use this master

when creating new pages to

ensure each page includes the

brochures consistent house style.

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Template Instructions

- Images to be places on clearly labelled images boxes. - Tex to be placed on labelled text boxes. - Border must be present on every page apart from advert pages, back page and contents page. - Text and images must line up exactly or as close as possible. - Double page adverts do not require page numbers.

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Section 4: Guideline to Images - When positioning images refer back to template (section 3) and ensure to keep layout consistent.

- Other than adverts, images used must suit the colour scheme as close as possible.

- Do not add effects to images; however it is acceptable that you edit images e.g. the colour of an image in order to make it suit the colour scheme of that page. See example below.

The image to the right was edited in Photoshop as the colour blue was not consistent with the grey colour scheme of the page. Editing images like this is allowed.

- Only images that are relevant to cycling or are necessary for particular adverts may be used.

- Any self taken photos must be of a professional quality i.e. low saturation etc.

- Images used in articles must line align up with text.

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- When creating the brochure I created a font scheme to

ensure the house fonts were used consistently throughout

the brochure. This means all headings would be 28 Days

later and the body text Berlin Sans. You can do this by

click creating new font scheme on the left toolbar in

publisher and entering the fonts that will be used for the

heading and body text.

- Another tool you should use is the importing text tool. You

should use this to import text for different parts of the brochure

like article. This tool allows you to prepare articles in Microsoft

Word and edit them, then easily import the text from the word

document straight into Microsoft Publisher.

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- Another tool you can use to ensure the house style is used

consistently throughout the document is the “Edit Colour

Scheme” tool. You can do this by going to the toolbar on

the left hand side of Publisher and then click “Colour

Scheme”. This will help ensure the document looks

professional.

Colour codes

PANTONE Cool Gray 9 C

PANTONE 300 C

PANTONE 185 C