You Suck at Social Media

Bob HazlettBarCamp Memphis

What cha’ talkin’ ‘bout?Companies that do it bad

Companies that do it good

How not to suck

Hi, My name is BobOnline Marketing

Internet Advertising

Social Media

What I believeDarwin’s law

In the power of new media and the community

Heart and Passion > Strategy

We can all do great things

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Get to the Suckage already

Iams Pet Food

Animal cruelty & PETA

Conversations happen if you listen or not

Admit mistakes & fix them

Participate/respond and become part of conversation

Call on your community

Conversations happen

I am da’ Furminator4 positive customer reviews

YouTube, Discussion boards

Let the customers evangelize in ways they want

Give them the tools

Google peaking beyond walled gardens

Twitter taste in my mouth/BankofAmerica - Parked

/WindowsXP - Hijacked

/McDonalds - Parked

/BritishAirways - Abandoned

Your twitter feels so good/Zappos /Comcast /DellOutlet

Marketing & PR

• exclusive offers & coupons

• happenings in your industry

• promote their interests

Customer Service

• individual attention

380 fans/5 mon.

No conversation

One big ad

Integrate bands into page

• videos

• show how to edit

Trick out ultimate computer

http://www.new.facebook.com/pages/Intel-studio/12110436949?ref=ts

Social Net(doesn’t)work

Social NetworksBMW 1 Series

9000 / 7 days

Personalized

High Involvement

Widget ads

Single message across multiple channels

Pizza Hut Facebook Application

FedEx Launch ApplicationAdd attachments to messages

Build off current functionality, but kept to core brand

100k installs in 48 hrs, 50% coming back 10x

Bad BlogsWal-Mart Across America

Formed to counter criticism from unions

Never a sad face

Staged whole event

http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm

Good Corporate BlogsBe genuine

It’s not just about you

• see CafePress blog

Provide value

Peak behind the curtain

• see 37Signals blog

Don’t be too serious

• see DreamHost blog

You blogger pitch like a girlShow you know who they are

Highlight the benefits

Community first

Get to the point

SMS & MobileRedBox

• Free Weekly Rental w/signup

• Flipped low-involvement task

Meijer

• Gas alerts

• Top-of-mind

SMS GuidelinesMake it easy

Offer something unique and exclusive

Multiple entry points (text, web)

NO unsolicited messages, opt-in

MMAGlobal.com

Bitter Beer Video

Martell does it well

http://www.youtube.com/watch?v=T_L4Pq0u9QQ

Martell Home Builders

Create an experience

Defined audience, developed strategies & tools

Social Media Guidelines

Listen before you act

Be Transparent

Engage customers

Build an experience

Make it Exclusive

Solve a problem

Be Human

Thou

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eade

rs

Get

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fo

Get

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Skip to this slide in case of boringParticipate

Provide Value

Do it on their terms

Be human

Create an Experience

Don’t Suck

Thank you Download this presentation at

OneHalfAmazing.com