you will never be alone again a scan & booking platform for travel experiences … ·...
TRANSCRIPT
You Will Never Be Alone Again
A Scan & Booking Platform for Travel Experiences Where Companies and Individuals Can Offer Their Services
And Monetise Their Extra Time
The UBER Of Tourism The KAYAK of Experiences
Meet Other Travelers, All the Insights on Your Destination
The Democratisation of Tourism Offers
THE BROADEST WINDOW TO TRAVEL EXPERIENCES
Exclusive tribe of travelers
translated in a “live” travel marketplace &
social platformWe are an e booking system
for experiences.
We congregate information about inspiration, adventure
travels, outdoor sports, global concern activism and news
related to those, where you can relate and share something
about it. Creating a huge net of experiences and most important, advises and discussions, in that
thing we are all looking after: Happiness.
The need of the right information, when you arrive to destination
THE REASON OF OUR NAME
We chose THE WORLD IS TOO SMALL, as a statement. Is a well known phrase, said in every language around the globe, but contrary to common belief, we think the opposite.
We live in a world, that you could go your whole life in the same building without knowing your neighbors, you can meet someone in your city and might never see that person again. We hangout with people who are like us; that think like us, do the same or related things to what we do, and even dress the same way. We live in small bubbles, that we built over time around our lives, and we are here to burst them, if you would like and choose to see the whole world.
We believe the world is huge, and we choose to make it small for our comfort, because it’s easier to live that way. But every traveler know easy is not the best, that the most beautiful beach is not next to the bus terminal, and you need to go the extra mile to experience the best in life, and same goes for our travels.
At THE WORLD IS TOO SMALL, we want to serve you, but most important, we want to be a window to better travel experiences, a portal to other ways to see and understand life. So when you are done with your travels, you can look back and acknowledge how you have evolved with all the new things you never knew they were out there, and cross your path.
THE WORLD has been TOO SMALL for so many lives, let’s go out and change that.
Welcome to the next frontier. Welcome to THE WORLD IS TOO SMALL.
WHAT DO WE DO
We give an opportunity to individuals, of offering services as guides or related, within their city, or taking advantage of their special capacities, creating a collaborative platform, where an architecture student, the owner of a rooftop, or a professor of history, can access to clients selling their time, knowledge, and/or network, as a guide or building a personalised tour created by themselves:THE UBER OF TOUROISM
Our predictive algorithms of core A.I. are dedicated to classify content know how, when and
where should be shown. And at the same time, validating security elements around the data created
We are an aggregation platform, for tourism offers, where we atomise the operators, democratising the offer on/of travel experiences
We give a service based in a high complexity software, to facilitate and manage the distribution of
content on web basis. All through the scanning, process and
structure of multiple sources.
We are a meeting point on the WEB between/for travelers, and who offer experiences. We unify transversally travel operators,
listing their services automatically when they build a profile inn the
platform.
Transform passion in Cash
Software A.I. Scanning
Business Units
Sponsorship & quantified joint ventures across all our media outlets
Change and ImproveSoftware tech features & elements
(Explain language of coding, why, web or mobile centered app, why, team experience)
Show we have proprietary tech.
Include research on tour industry USD183 billion industry
Specify first location to execute the user acquisition program (Croatia, Barcelona,
California, New York, Thailand).
Booking Commission
We plan to charge between 15 to 25% commission per booking, depending on the
package picked by the operator (If it’s included an advertising or PR package)
In-House product
Sell a distinctive element of recognitionThat can be used to post,
or capture a moment, or complements the post, or
Simply recognize another member of the tribe around the world
The Online Platform
RetailCollaboration with an Existing brand
Develop of a specific product or specific line, for example,
with RIMOWA or with a brand that targets the same audience
that we do
Exclusive tribe of travelerstranslated in a “live” travel marketplace
& social platformOut of the need of the right information,
on your travel destination
Audience Information Management
We commit with not selling individual user information, to the level of encrypting all
messages between them, to no one being able to access them.
The ARPU (average revenue per user), on FB is USD25/quarter; on an average marketplace
within our audience is USD450 a year; and in a US popular media outlet, gets to USD150
Our projection sets us at a USD 65 to 95/user/year, when launching this revenue stream.
Specialized subsidiaries
Following the business model of trip advisor, on specialized parallel brands, such as
“cruise critic” “thefork”, etc. in the long term we account with opening niche experiences
booking scanning systems
THE BUSINESS
20%Standards of offers offline
Across industries, when an online solution has converted the offers
to online, they stay between 10-20% in that state
50%What we need to convert
Thats the % of businesses that will convert over time. With our
platform being their specific site, we could manage the industry.
30%Offers are posted online
Only this piece of the market publish their offers and get
booked online, the rest are in hands of agencies and equivalent
THE INDUSTRY AND OUR CHALLENGE
THE INDUSTRY AND OUR CHALLENGEHere the percentage of travellers who have used
their mobile devises, at some point during their travelsto search for a service related to it
SpecialisationTú no compras pasajes, ni arriendas un departamento en una ciudad, antes de ser aceptado en tu trabajo o universidad, pero al viajar tomamos ese comportamiento, por falta de información, difícil acceso a ella: pero no por mucho
There’s on informationCada vez más información online sobre que hacer en un destino. Pero no es más fácil navegar de forma transversal y comprar un other o experiencia de viaje en general. Esto debido a que la mayoría de los operadores turísticos no tienen una plataforma online, y utilizan agencias o terceros para vender sus servicios.
We are IMPARTIALNosotros creamos un ambiente imparcial, transversal, con guías y reglas claras y uniformes para todos quienes quieran vender sus servicios y/o productos a los viajeros en un destino determinado.
KAYAK ChallengeAl igual que KAYAK en un comienzo, nosotros tenemos el desafío de transformar la oferta offline, a online, como ellos lo hicieron con los hoteles en un comienzo.
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THE INDUSTRY AND OUR CHALLENGE
Achieving of our GOALSLogramos transformar el mercado a online,y captamos el mercado que ya se oferta por sus propios medios, directamente a usuario
HISTORY OF THE INDUSTRY
Since the 1800s packaged travels has remained mostly the same. Travel agents, either inside the tour operator or external, sell the packages to potential travelers,
and receive a commission for their sale. In this way, travel agents act as a de facto sales force for tour operators and their products.
Despite the structure of the sector remaining mostly the same, with a handful of dominant global tour operators
operating diverse brands, what travelers want has shifted dramatically. In a world of democratized travel,
variety is now king. NOSOTROS MOSTRAMOS ESA VARIEDAD DE FORMA TRANSVERSAL
Standard tour operators own inventory, are asset-heavy, and generally run multi-day tours. The tours and activities sector, though, is defined by smaller companies offering products that are more limited in scope. The sector has a bit of a nomenclature problem; small companies may consider themselves tour operators, but the industry is defined by giant players like Travel Corporation, TUI,
Thomas Cook, and others who tend to sell packages and not one-off activities.
The big players control, but the market is defined by the small ones
The market and the offer hasn’t evolved
The consumer wants more
Part of the Front-end Development
Front-endAll the coding behind of each individual button that looks like a “simple link”
Software ArchitectureIt’s the main factor behind the development and growth of the software solution.
MarketingAll screens of static content
Cloud Computing
LET’S UNDERSTAND THE SOFTWARE
Software Security
Artificial Intelligence
Buttons, logos, colors and static elements that compose the user interface
SOFTWARE
Using the capabilities of cloud computing and the best practices of software architecture, we are building a highly scalable
solution to support a system with millions of concurrent users.
Because we are using Amazon Web Services, we can relay on services like ECS, EC2, DocumentDB, RDS to provide us with a
highly scalable infrastructure to run our solution.
1 2 3We can build a
solution that can store everything safely and
securely.
We can build a solution that scales depending on the
amount of traffic we generate
We can guarantee a 99.9% uptime for our
service
This ensures that:
SOFTWARE: ARCHITECTURE
A Microservices architecture gives us some benefits like:
1. It provides with a highly reliable system. If one part of the system fails for some reason, the rest will run without
issues. E.g. If the system to add and manage events fails, that doesn't prevent the users of the App to navigate and
book events from the App.
2. It provides with a highly scalable system because we can scale different parts of the system separately. E.g. If there is
more traffic on searching for events and navigating them, we can scale this part to run on more instances while the
rest of the platform runs on less instances to keep the costs low.
3. I provides with a customizable backend. That means we can use different programming languages to build different
parts of it while using the right tool for the right job.
4. It allows for extensibility. Whenever we want to integrate and support more platforms (e.g. AR, VR etc), we don't
need to rewrite our existing code, we can just extend it with a new microservice with the features specifically needed for
these platforms.
We are using a Microservies architecture for our backend, supported by highly performant programming languages like Python, Go and Java which are
industry standard for such highly performant architectures.
ARQUITECTURA: MONOLITHIC VS. MICROSERVICES
Microservices Architecture Example 2
Monolithic Architecture Example 1
VS
SOFTWARE: LOW COSTS
It compiles to native code. This means we can ensure the performance of the App is in par with natively coded Apps.
To build our software solution, we are using Flutter.
It has two main advantages:
The App is written once and is compiled for both Android and iOS. This means we can
maintain only one code base for both platforms while keeping the team small.
SOFTWARE: SECURITY
Some of the measures we are taking in this regard:
We take the issues of privacy and security very seriously. We relay on tools and best industry best practices to help us build a solution which
users can trust.
All passwords are encrypted and store securely in RDS
We require minimal user personal information to use our platform
We don't track or store location information from our users.
We don't store any user bank information. We relay on industry standard platforms like Stripe or Paypal to
handle this for us and our users.
THE TECHNICAL TEAM
ELBAN AVDYLAJ CTO
DIBRANFRONT-END DEVELOPER
PETRITBACK-END DEVELOPER
TAULANTBACK-END/FRONT-END
DEVELOPER
masters degree in computer science from University of Colorado Denver,
10+ years of industry experience as a developer in industries like aviation,
automobile, payment gateways, health etc. Has worked on multiple
platforms that are used by millions of users and under very mission critical conditions. Special skills: Backend
development, AI Systems
Masters degree in computer science from University of Colorado Denver, 8+ years of industry experience as a developer in industries like trading,
telecomunications, e-commerce etc. Speciall skills: Mobile development,
backend development, Big Data, Data Science
Bachelor of Computer Science from University of Prishtina. 4+ years of
experience as a front end developer in industries like ERPs, blockchain
etc. Special skills: Front end development
Bachelor of Mathematics from University of Prishtina, 3+ years of
experience as a backend developer in industries like e-commerce, health
etc. Special skills: Backend development, Mathematics
EL EQUIPO: WORKFLOWUnited States, Chile, Kosovo, Spain, Rumania, Germany, Rusia
Ignacio Design Officer
Elban Technology Officer
Ignacio Commercial &
Marketing Officer
Mathies/Oliver/Ignacio Content Production
James Software Evangelist
Mathies Financial Officer
Lorena Editor &writer Maria writer
Blerine designer
Elban back-end & architecture Taulant front-endPetrit back-endDibran mobile
Ignacio Executive Officer Board of Directors
JamesMathiesElbanOliver
Ignacio
Evelyn CommercialManage all influencers
Advisory Board
Felipe VillelaPeter BrongersAnutat Bunnag
FelipeMusic producer
Felipe/IgnacioVideo producer
Felipe 3DDesigner
Mrktg Manager
EvelynBusiness Development
BENCHMARK & DIFFERENTIATION
The big players are putting their software resources to cater only the 30% of the transactions as thats the only % of offers you can find online. THE MAIN KEY IS CATER OUR SOFTWARE TO OPERATORS WHO USE OUR PLATFORM
AS THEIR OWN WEBSITE. Transforming us in the bridge between the offline offers and the people searching for clients
We translate the offline world to the online world:
Specialisation:Extreme low usage of the feature of Skyscanner to book a hotel, nor its used
trip advisor to book a flight: specialisation is the key, and our path
Again, anyone can build any web app or mobile app in india, that doesn’t make it a business, nor investible. The key is to have the technology developed in-house, so you can expand according to your growth.
Adding featureswhere users can interact between eachother and see what other cool people like them are doing
Democratisation of the tourism experienceThe most important one:
Regarding the small indirect competitors, (guidebooks), dont have the capacity to build the software we are building: it took me more than 10+ years of learning around the issues of the tech industry. And added to Elban Avdulaj, we are focused on
developing technologies, not just writing content, as the barriers of entry to create a guidebook are very small, not the same in the tech world. (ALMOST 100% of beta stage companies that go to events as Web Summit, dont go a second year, they die)
Software background
COMPETITION
We are going to call our direct competition, indirect, as there is no
platform that allows a simple individual to offer their services as a
tour operator. But there are platforms that showcase traditional travel
experience companies.
Partially Direct
They haven’t done any effort to clarify content, authenticate it, nor
giving relevance to operators corroborating their services, nor
training them giving a standard, as platforms like UBER do with “taxis”
Incomplete Service
STRATEGY
MARKET ACQUISITION CAPTIVATING USERS
OPERATORSTRANSFORM FROM OFFLINE TO ONLINE
CONSUMERSCREATE AN
ASPIRATIONAL FEELING
Podríamos captar un mercado más grande a través de invertir en medios masivos de publicidad? Si!
Pero, al igual que otras grandes plataformas, donde crecieron desde un lugar geográfico especifico y segmento de usuarios mínimo; nosotros entendemos la importancia de
especialización, y creación de valor, con miras a un futuro amplio, donde podamos llegar a tocar otras industrias, mercados y sectores con nuestro servicio.
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Stage
Stage
Stage
Period: 9 months
3 countries - 7 destinies
10.000 a 100.000 users
Period: 9 months
8 countries - 50 destinies
50.000 a 800.000 users
Period: 9 months
40 countries - 200 destinies
50.000 a 800.000 users
STRATEGY: ACQUISITION OF OPERATORS
Transformar el mundo y las ofertas offline a online es el nombre del juego, y lo hacemos a través de distintos medios, canales y métodos
Creación de un sitio web para cada operador con su url personalizado dentro de la plataforma
Captación de operadores en ferias y eventos afines
Eventos semanales de instrucción a operadores pequeños y medianos, para estandarizar y elevar el nivel de servicios ofrecidos
Entrega de certificados para operadores legitimizados/corroborados
BRING OPERATORS FROM OFFLINE TO ONLINE
2 AMBASSADORS
7 5 4 P.R.WORLD TOURTHE NEWCOOPERATIVEECONOMY
The new cooperative economy, means ownership to our users:
We will give participation inn the business with shares of the company, to users that use the most our platform in a specific period of time.
We will compensate the value they bring, and transform them into our best marketeers
Eventos BTL: participando en eventos de terceros y organizando nuestros propios
Ambassador program principally for micro-influencers. Regular influencers will be asked to join the content production team as well
Tradicional arketing online tools and outlets: google, redes sociales
Anual promotional tour around the world, to network with media, outlets, and companies to join the platform. Plus showcasing our platform in a direct way to the end consumer through specific Point s Of Sales, that we will carry with us on the road
Relaciones públicas con medios:
Comunicados de prensa y mailings y DM’s a audiencia de empresas aliadas
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3 TRADITIONAL
EVENTS
STRA
TEG
Y:
ACQ
UIS
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F CO
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S1 INVITATIONS TO JOIN
1.1. Direct from us:
1.1.1. To specific segments and groups of people1.1.2. The Golden Envelope, marketing directo cara a cara
1.2. Third party associations, companies we joint venture
1.3. From user to user: they have a monthly limit to invite their friends to the platform
ESTRATEGIA: JOINT VENTURE CON LA AUDIENCIA
DARLE PROPIEDAD EN ACCIONES AL USUARIO
Ownership to our users:
A network platform like ours, is worth because of the service it gives, but most important, because of the the users it gathers. That’s why we believe a platform like ours should belong to them as well, the people who gives value to it. So, we
have come with a plan, to give to the first 10.000 users 3% of the whole company, or be divided among that group.
That would give each user 0.0003% of the company. If you would own that from Facebook today, you would have USD 300.000 in your bank account.
This shares that we will give to our first group of users, will go to the first 10.000 that create a profile, and uses the network during the first year. And, as we compensate them for the intrinsic value that they bring to The World Is Too
Small, they will become our best brand ambassadors, and evangelists of the brand and service we.
And, works as the best ambassador program as well
NOSOTROS LE LLAMAMOS A ESTO: “THE NEW ECONOMY”
PAVING THE ROAD FOR A NEW WAY TO BUILD COMPANIES
CONTACT US
Chile California, U.S.
Nuremberg, Germany
(1)(305) 725 1571 U.S. [email protected] [email protected]
theworldistoosmall.com