you will never miss a sale!, developments in pod at cb book distribution
DESCRIPTION
You will never miss a sale!, developments in POD at CB book distributionTRANSCRIPT
Hans Willem Cortenraad, directeur22 november 2012
You will never miss a sale!Developments in POD at CB book distribution
1
Mathijs Suidman, business unit manager media18 maart 2014
Integrale logistieke oplossingenOndertitel van de presentatie
About me
2
Mathijs Suidman
Business unit manager media at CB
@msuidman
Integrale logistieke oplossingenOndertitel van de presentatie
About CB media
• Founded in 1871
• Owned by Dutch bookstores and publishers
• Distribution services for all Dutch publishers to both
bookstores and consumers (webshop fulfilment).
Services include:
• Warehousing
• Distribution
• Ordering, financial services and reporting
• Title information (BIP) and Dutch ISBN agency
For both physical and digital books
• Besides media, a focus on fashion en healthcare distribution
3
Integrale logistieke oplossingenOndertitel van de presentatie
Physical books:
• 80,000 titles• 40 million copies
of which 7 mln e-commerce
• 1.000 publishers• 1,500 bookstores• 125 webshops
4
E-books:
• 27.000 titles• 2 million ex.
• 600 publishers• 125 webshops
POD:
• 11.000 titles• 300.000 ex.
• 270 publishers• 1.500 bookstores• 125 webshops
About us, in figures (2013)
Integrale logistieke oplossingenOndertitel van de presentatie
POD as fully integrated logistic solution
5
• Easy and free management of PDF files in CB portal or through FTP
• A book is printed on demand when ordered (and no stock is available)
• Delivery time is the same as titles which are at stock
• Our in-house POD facility is “just another warehouse”
Integrale logistieke oplossingenOndertitel van de presentatie
Delivery within 24 hours is standard
6
POD as fully integrated logistic solution
Integrale logistieke oplossingenOndertitel van de presentatie
Growth of POD at CB
7
Q1 2011 Q4 2012 Q4 2013
5k
51k
33k
Q4 2011
90k
64k
Integrale logistieke oplossingenOndertitel van de presentatie
Titles in print on demand
8
• Currently 11.483 titles are available through print on demand
(12% of total number of available titles at CB)
• 60% growth in 2013
• Self publishing boost (25% of all titles is DIY)
Integrale logistieke oplossingenOndertitel van de presentatie
POD successful as solution for “best” sellers
9
• GFK research (2012): 66% of sales is lost in case a title is in “re print” status at CB and waiting for new stock
• Visibility of used books (through online sales) is a threat for publishersIn case of “re print”, 45% buy a used copy
• A publisher who chooses a “re print” status at CB for its title to “investigate market demand” before ordering new print run (or use POD in between), is short sighted: a 100 orders in back order, results in losing 200 orders!
• An increasing number of successfuland best selling titles are now in POD
Integrale logistieke oplossingenOndertitel van de presentatie
Growth of van print on demand in 2014
10
• CB expects 60% growth of POD in 2014. Same growth rate as 2013.
• We have enough potential titles “in stock”!
Paperback titels sales of < 250 ex per year = ca 29.000 titles with a yearly
sales of 1,2 million copies.
• 2.392 titles without stock right now
• 6.590 titles with stock sold within 1 year
• 20.261 titles with stock sold > 1 year
Integrale logistieke oplossingenOndertitel van de presentatie
Questions?
11
Mathijs Suidman
@msuidman
www.cb-logistics.nl/pod