you won't believe how this story went viral
DESCRIPTION
A panel discussion for the Online News Association designed by three media experts in government, politics, and journalism.TRANSCRIPT
![Page 1: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/1.jpg)
You’ll never believe how this story went viral.
@ankurthakkar@jessicagalliart@lauraolin
#ona14viral
![Page 2: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/2.jpg)
ViralityNoun – 1.The state or condition of being viral; tendency to spread by word of mouth. 2.A term used by social media marketers so often that you are rolling your eyes right now.
![Page 3: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/3.jpg)
ViralityQuality of content
![Page 4: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/4.jpg)
ViralityQuality of content
X Clickability of packaging
![Page 5: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/5.jpg)
ViralityQuality of content
X Clickability of packaging = Virality
![Page 6: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/6.jpg)
ViralityQuality of content
X Clickability of packaging = Virality
What today is all about
![Page 7: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/7.jpg)
Tips
![Page 8: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/8.jpg)
#Hashtag #game #strong
![Page 9: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/9.jpg)
Words make a difference
![Page 10: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/10.jpg)
![Page 11: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/11.jpg)
Visuals!
![Page 12: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/12.jpg)
Questions vs. Statements
![Page 13: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/13.jpg)
What caught YOUR attention?
![Page 14: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/14.jpg)
Being human
![Page 15: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/15.jpg)
Offering new information/analysis
![Page 16: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/16.jpg)
Timing
![Page 17: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/17.jpg)
Luck
![Page 18: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/18.jpg)
A bunch of celebrities at the Oscars
![Page 19: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/19.jpg)
Quiz
![Page 20: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/20.jpg)
Which tweet wore it better? (via )
![Page 21: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/21.jpg)
Which tweet wore it better? (via )
611 retweets 2509 retweets
![Page 22: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/22.jpg)
Which tweet wore it better? (via )
![Page 23: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/23.jpg)
Which tweet wore it better? (via )
55 retweets 15 retweets
![Page 24: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/24.jpg)
Which tweet wore it better? (via )
![Page 25: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/25.jpg)
Which tweet wore it better? (via )
434 retweets 94 retweets
![Page 26: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/26.jpg)
Which tweet wore it better? (via )
![Page 27: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/27.jpg)
Which tweet wore it better? (via )
236 retweets 968 retweets
![Page 28: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/28.jpg)
Which tweet wore it better? (via )
![Page 29: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/29.jpg)
Which tweet wore it better? (via )
272 retweets 132 retweets
![Page 30: You Won't Believe How This Story Went Viral](https://reader033.vdocument.in/reader033/viewer/2022042613/5499765fb47959bb058b4644/html5/thumbnails/30.jpg)
Let’s talk