You & your brand shadow community & marketing 2.0 hamburg
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You and Your Brand Shadow The social web and brand communications Community & Marke0ng 2.0 | Hamburg | 29.09.10 Antony Mayfield | @amayfield 1 Wednesday, 29 September 2010
2. Be the best / first source of information about you.
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3. Understand your networks.
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4. Be present.
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5. Be useful.
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(don’t waste your efforts by not sharing)
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6. Public/ private.
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7. You are always on the record.
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8. Get a thicker skin
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9. Not another world
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10. Make it work for you...
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...and those close to you.
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Turns out brands have to follow the same rules.
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Wednesday, 29 September 2010
Image: Bestario.org
All about the
networks.
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ORGANISATION
INDIVIDUALWednesday, 29 September 2010
S.T.O.P.
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Wednesday, 29 September 2010
Strategic Tactical
Organisation Personal
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Wednesday, 29 September 2010
StrategicHow will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be?
Tactical
Organisation Personal
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Wednesday, 29 September 2010
StrategicTactical
How will the tactics of our brand marketing change? What will happen
to the structure of campaigns, the mix of media, our relationships with
media and agency partners?
Organisation Personal
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Wednesday, 29 September 2010
Strategic Tactical
OrganisationOur organisation, including our employees
and suppliers, has evolved to meet the demands of a media and marketing
environment that is changing rapidly. Will the divisions and structures we have now
need to change? How will communications, governance and collaboration alter?
Personal
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Wednesday, 29 September 2010
Strategic Tactical
OrganisationPersonalWhat will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered?