you’ll never know until you ask smith college november 6, 2015 · you’ll never know until you...

You’ll Never Know Until You AskSmith College

November 6, 2015

TOPICS FOR DISCUSSION

1. Welcome2. The Current Environment

for Annual Giving3. Smith Fund Facts & Figures4. The Important Role of

Smith Fund Volunteersphoto here

The Current Environment for Annual

Giving

photo here

3.5%

5.7%

5.1%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

Private Institutions – Median % Change in Revenue

FY12 FY13 FY14

*All data from Blackbaud’s FY14 donorCentrics study of 86 private higher education institutions

REVENUE TRENDS

3.5%

5.7%5.1%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

Private Institutions – Median % Change in Revenue

FY12 FY13 FY14

0.9%

9.3%

2.6%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

Smith College – % Change in Revenue

FY12 FY13 FY14

$12M

$10.7M

$11.7M

REVENUE TRENDS


$662

$730

$746

$600

$650

$700

$750

$800

Private Institutions – Median Revenue per Donor

FY12 FY13 FY14

REVENUE TRENDS


$662

$730$746

$600

$650

$700

$750

$800

$850

$900

$950

Private Institutions – Median Revenue per Donor

FY12 FY13 FY14

$776

$835

$900

$600

$650

$700

$750

$800

$850

$900

$950

Smith College – Avg. Revenue per Donor

FY12 FY13 FY14

REVENUE TRENDS


-0.7%

0.3%

0.9%

-0.8%

-0.6%

-0.4%

-0.2%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

Private Institutions – Median Change in Donor Counts

FY12 FY13 FY14

PARTICIPATION TRENDS


-0.7%

0.3%

0.9%

-0.8%

-0.6%

-0.4%

-0.2%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

Private Institutions – Median Change in Donor Counts

FY12 FY13 FY14

0.0%

-0.4%

0.0%

-0.8%

-0.6%

-0.4%

-0.2%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

Smith College – Change in Donor Counts

FY12 FY13 FY14

14,338 13,81613,832



20%

19% 19%

17%

18%

19%

20%

21%

22%

Private Institutions – Alumni Participation

FY12 FY13 FY14



20% 19% 19%

0%

5%

10%

15%

20%

25%

30%

35%

Private Institutions –Participation

FY12 FY13 FY14

31% 30% 30%

0%

5%

10%

15%

20%

25%

30%

35%

Smith College –Participation

FY12 FY13 FY14



PARTICIPATION COMPARED TO PEERS *

* Data from U.S. News & World Report – The “2016” issue is published in the fall of calendar year 2015.

25%

30%

35%

40%

45%

50%

55%

60%

65%

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Amherst College (MA)

Bryn Mawr College (PA)

Dartmouth College (NH)

Davidson College (NC)

Hamilton College (NY)

Middlebury College (VT)

Mount Holyoke College (MA)

Smith College (MA)

Wellesley College (MA)

Williams College (MA)

0.6%

1.1%

1.3%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

Private Institutions – Median Change in Gifts Per Donor

FY12 FY13 FY14


0.6%1.1% 1.3%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

Private Institutions – Median Change in Gifts Per Donor

FY12 FY13 FY14

1.6%

6.3%

10.9%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

Smith College – Change in Gifts Per Donor

FY12 FY13 FY14

1.62


1.51

1.36

More Smith Fund Facts and Figures

FY16 GOALS(JULY 1, 2015 – JUNE 30, 2016)

Securing $12.75M in Smith Fund revenue (from $11.9M)

Increasing the rate of participation to 37% (from 34%)

$10.4M $10.6M $10.7M $11.7M $12M $11.9MGoal

$12.75M

FY10 FY11 FY12 FY13 FY14 FY15 FY16

SMITH FUND CAMPAIGN HISTORY

14,868 14,312 14,338 13,832 13,816 13,235

12,000

12,500

13,000

13,500

14,000

14,500

15,000

FY10 FY11 FY12 FY13 FY14 FY15

Number of alumnae donors

DONOR PARTICIPATION IN THE SMITH FUND

ANATOMY OF A “SYBUNT” (SOMETIMES DONOR)

The average SYBUNT…

gives less than $100 (when she gives) didn’t miss only this year. If she gave last year, she probably missed the year before that. is younger—in the classes of 1980 - 2015. just celebrated her reunion.

0%

5%

10%

15%

20%

25%

30%

35%

40%

FY10 FY11 FY12 FY13 FY14 FY15 FY16

GOAL: 37%

DONOR PARTICIPATION IN THE SMITH FUND

FY10 – FY14: Smith Fund giving only FY15: All gifts to Smith

23%

6%

38%

52%

46%

0%

10%

20%

30%

40%

50%

60%

FY11 FY12 FY13 FY14 FY15

STUDENT GIVING: THE SENIOR CLASS CAMPAIGN

HOW HAVE THINGS CHANGED?

*10s data excludes the senior class

43%

49%52%

68%

77%

37%

37% 38%

32%

40%

20%

30%

40%

50%

60%

70%

80%

5thReunion

10thReunion

15thReunion

20thReunion

25thReunion

Reunion Year Participation Comparison Class of 1960 vs. 1990

Class of 1960 Class of 1990

37%

57% 58%

40%

32%28%

23%19%

25%

0%

10%

20%

30%

40%

50%

60%

70%

40s 50s 60s 70s 80s 90s 00s 10s* Adas

FY15 Average Participation by Decade

The Important Role of Smith Fund

Volunteers

ELEMENTS FOR SUCCESS

Smith Fund Volunteers and Staff Traditional (Class-based) and Volunteer Leadership Corps (Regional and other approaches)

Smith Fund Volunteer Program Chair:

Leslie Brooks Solomon ’82

Volunteer Leadership

CorpsClass Agents

Smith Fund Chair: Erika Smith Brewer ’86

SMITH FUND VOLUNTEER STRUCTURE

Sophia Smith believed in women. She predicted that, when given a rigorous education, “their power for good will be incalculably enlarged.” She was right. Smith has produced powerful women since 1875. Now more than ever, Smithies like us turn disruptive ideas into meaningful action. We embrace change and make a difference. We are incalculably powerful.

We give to The Smith Fund, because it supports the kind of education that Sophia Smith envisioned. With every dollar, we ensure that Smith’s legacy lives on in each of us. Together, let’s power Smith so that Smith powers the world. Support The Smith Fund.

Power for Good

Powered by Smithies

TAGLINE:

The Smith Fund

Powered by Smithies

MAKING “THE ASK”:

THE MAIN JOB OF FUND RAISERS

Prepare

Plan

Ask

Celebrate your success!

PREPARING YOUR CASE FOR SMITH

Why is Smith important to you? Use the tools for volunteers on our website Review your assignment list and contact sheets

PLAN FOR YOUR CALLS

Schedule time to make your calls Check in with Smith Fund staff or inspiration and encouragement If you don’t reach someone, clearly state follow-up plans

MAKE “THE ASK”

Principles Practice

HANDLING COMMON OBJECTIONS

SUCCESS COMES IN MANY FORMS

Final Thoughts and Questions

Thank You!

you’ll never know until you ask smith college november 6, 2015 · you’ll never know until you...

Documents