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Young Athletes Lockup Guidelines Guidelines for Special Olympics Young Athletes Lockups

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Page 1: Young Athletes Lockup Guidelines - Special Olympics · adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat,

Young Athletes

Lockup Guidelines

Guidelines for Special Olympics Young Athletes Lockups

Page 2: Young Athletes Lockup Guidelines - Special Olympics · adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat,

Color Variations

2 Color Variations

Primary Colors Secondary Color Variations

1 Color Variations

1 Color Variations within a shapePrimary Colors + Complimentary Color Palette

BluePantone® Process BlueProcess: 100C/20M/0Y/0KRGB: 0R/149G/218BHex: #0095DA

GreyPantone® 418Process: 0c/0m/15y/75kRGB: 99R/99G/89BHex: #636359

White

Special Olympics Platform Guidelines Young Athletes

A Lockup + Color PaletteExamples of how to properly represent Young Athletes in different executions.

Special Olympics + Young Athletes Platform Lockups / July 2016SpecialOlympics.org

Complimentary Color Palette

We suggest choosing from these color variations when creating design pieces or communication materials.This color palette should not be applied to the original lockup.

Page 3: Young Athletes Lockup Guidelines - Special Olympics · adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat,

Special Olympics Platform Guidelines Young Athletes

Special Olympics + Young Athletes Platform Lockups / July 2016SpecialOlympics.org

Communication NeedsB Examples of how to properly represent Young Athletes in different executions Young Athletes Newsletter Mastheads

Page 1

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SUB HEADING GOES HERELorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit conse-quat, elit eros volutpat mauris, et gravida nibh neque ut sapien. Duis mi lacus, semper nec hendrerit eget, posuere nec lacus. Sed felis est, pellentesque sit amet volutpat quis, imperdiet vitae purus. Cras at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsan. Lorem ipsum dolor

FAMILIES ARE TERRIFIC! Lorem ipsum dolor sit amet, consecte-tur adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat, elit eros volutpat mauris, et gravida nibh neque ut sapien. Duis mi lacus, semper nec hendrerit eget, posuere nec lacus. Sed felis est, pellentesque sit amet volutpat quis, imperdiet vitae purus. Cras at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsan. Lorem ipsum dolor sit amet, consecte-tur adipiscing elit. In quis quis, imper-diet vitae purus.

Cras at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus.

HEADINGLorem ipsum dolor sit amet, consec-tetur adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque erat nisl.

Cras at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsas at lacus sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsan. Lorem ipsum dolor sit amet, consectetur adipisc-ing elit. In quis quis, imperdiet vitae purus. Cras at lacus sed ante dictum ultricies.

SPORT ONENunc vel semper massa. Nam posuere accumsan nisi a tempus. Nam posuere accumsan nisi a tempus. Suspendisse sagittis mollis justo ut accumsan.

SPORT TWOLorem ipsum dolor sit amet, consecte-tur adipiscing elit. In quis quis,us sed ante dictumm posuere accumsan nisi a tempus.

SPORT TWOTur adipiscing elit. In quis quis,us sed ante dictum ultricies. Nunc vel semper massa. Nam posuere accumsan ni.

On your marks, get ready for the 4 year cycle

PO Box 321 Address Line One, XX 54321 – Tel 321 321 4321 Email [email protected] www.ProgrameName.org

Young Athletes introduces the innovative play program

Page 4: Young Athletes Lockup Guidelines - Special Olympics · adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat,

Special Olympics Platform Guidelines Young Athletes

Special Olympics + Young Athletes Platform Lockups / July 2016SpecialOlympics.org

A Young Athletes + Accredited Program Representation Examples of how to properly represent Young Athletes and the Accredited Program mark

Young Athletes

New JerseyNew Jersey

New Jersey

New Jersey

E-mail Masthead/ Newsletter Masthead

Vertical Banners

T-shirts

Horizontal Banners

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The Special Olympics Accredited Program mark is used to endorse the communication. It should not be locked-up with Young Athletes’s logotype.

A clean typographic construct can be used for Young Athletes.

The curve house style should be used to enhance the design.

Pictures should be empowering and signify sports, fun and inclusion.

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Young Athletes

Yo

ung

Ath

lete

s

Young Athletes

Page 5: Young Athletes Lockup Guidelines - Special Olympics · adipiscing elit. Vivamus nec dui augue, id lobortis dui. Quisque quis erat nisl. Fusce laoreet, mi malesuada hendrerit consequat,

Our primary brand is Special Olympics and everything we do should build recognition and positive associations in this name and symbol.

Our brand however is active in many different areas such as Education, Health and Community Branding, in addition to our core offering of

sports training and competition. Events and activities such as Unified Schools, Unified Sports® and Young Athletes™ provide entry points

that clearly link back to our organization. Therefore it is important to clearly represent the relationship between these aspects and

Special Olympics.

Young Athletes was created to reach out to children with and without intellectual disabilities ages 2 to 7 and introduce them to the world

of sport, with the goal of preparing them for Special Olympics training and competition. Please do not abbreviate as YAP.

Fonts:

Our primary Special Olympics font is Ubuntu, it is advisable to use the same font for the all our entry points such as Unified

Schools, Unified Sports® and Young Athletes to have consistency and unique brand recognition.

Colors:

Blue is the primary color for Young Athletes and for the lockup. When communication material is designed, the blue color can be used with

the complimentary palette specified.

Special Olympics Platform Guidelines Young Athletes

Some Notes

Special Olympics + Young Athletes Platform Lockups / July 2016SpecialOlympics.org