Who should attend : - Young people who intend to start their own business - Young entrepreneurs who are planning to grow and want to improve their business managment skills

Training Period : 3 months

Program : 28 training units (84 hours) consisting of: - Orientation course (6 hours) - Main course (72 hours) - Business plan presentation (6 hours)

YOUNG ENTREPRENEURS FOR MYANMAR (YE4M)

Part A - Entrepreneurship & Creativity

Part B - Principles of Management

Part C - Microeconomics

Part D - Operational Management

Part E - Sales & Marketing

Part F - Financial Management & Control

Part G - Human Resource Management

Part H - Business Ethics & Corporate Social Responsibility

Part I - Women Entrepreneurship

Business Plan Presentation

ABOUT YE4M

The programme starts with an optional 2-days orientation course on key economic concepts and principles, an overview on legal forms of business ownership and fundamentals of business or-ganisation and financial accounting. The main course provides business fundamentals on topics such as entrepreneurship, inno-vation & creativity, strategic planning, sales and marketing, human resource management, basic accounting and financial manage-ment, microeconomics, business ethics and corporate social re-sponsibility. Practical exercises allow students to move theory into practice and write a full-fledged business plan. The students' learning experience is enhanced by guest lectures of Myanmar business people and locally relevant case studies, that will enable participants to understand entrepreneurship through experiences.

Through the programme’s mentoring component course partici-pants will gain access to experienced business owners who will provide critical support to translate initial ideas for starting a busi-ness into a viable business plan, build up business relationships or secure access to finance and business development services. Course graduates with solid business plans will be eligible to apply for a low-interest loan (start-up or expansion capital) up to 1,200,000 kyats.

Who can apply?The course is intended for young people who aim to start their own business or existing young entrepreneurs who are planning to grow and want to improve their business management skills. Pri-ority will be given to applicants under 35 years old. Women's par-ticipation will be strongly encouraged.

CURRICULUM OVERVIEW

Center for Vocational Training - CVTNo. 42, 2nd Floor, Myanmar Red Cross Society Building,Strand Road, Botahtaung Township, Yangon, MyanmarPhone: 09 7957 26388, 09 631 49649, 09 4408 79579

Email: info@ye4m.com, sainyi@ye4m.com, naylin@ye4m.comFacebook: www.facebook.com/ye4m

Website: www.cvt-myanmar.com

In collaboration with:

Supported by:

Entrepreneurship & Creativity gives a general view on entrepre-neurship, potential drawbacks and pitfalls. It includes guidelines on how to identify significant business risks and how to develop mitigation strategies. The second part of the chapter is devoted to creativity and how a company can create a culture of innovation.

Principles of Management provides guidance on how to develop a business vision, mission and core values. The PESTEL analysis - a tool to investigate political, economic, social, and technological factors - is introduced along with Michael Porter's Five Competi-tive Forces model - a framework to analyze the level of competi-tion within an industry.

Microeconomics analyses different market structures and the in-teraction of demand and supply.

Operational Management covers areas such as business location and layout, capacity planning, purchasing, logistics and distribu-tion management.

Sales & Marketing Management defines the relationship between selling and marketing. It explores the pivotal role sales plays in the success of a business and covers different stages of the selling process. The core elements of a good marketing mix are explored along with general principles for conducting solid market research.

Financial Management & Control introduces good recordkeeping practices for a small business, provides guidance to interpret fi-nancial statements and perform ratio analyses. Participants also learn about cost classification standards and pricing strategies.

Human Resource Management covers the topics of staff recruit-ment and selection, points out equal opportunity policies and ben-efits of a diverse workforce. Topics such as staff motivation, learn-ing and performance management are also included in this chapter.

Business Ethics & Corporate Social Responsibility defines the fun-damental principles of ethical behavior and corporate citizenship. Furthermore, it introduces the concept of corporate social respon-sibility, highlights environmental and social impacts associated with business activities and discusses ways to embed sustainabil-ity into business operations.

Women Entrepreneurship reveals particular qualities of women entrepreneurs, additional challenges they face and how to ad-dress them, as well as available organisations in Myanmar where young female entrepreneurs can turn to get support.

*The participants have to learn the lessons through Case Study Analysis and Business Plan Preparation and Presentation.*

YE4M course content