young & free one year later - credit union gen y program
DESCRIPTION
A look at the key take-aways from the first year of Common Wealth Credit Union\'s Young & Free Alberta program. www.youngfreealberta.comTRANSCRIPT
![Page 1: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/1.jpg)
FREEYoung &
One year later
FORUM SOLUTIONS/TRABIAN PARTNERSHIP SYMPOSIUM | OCTOBER 1, 2008
![Page 2: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/2.jpg)
526,000The first
minutes in just35
![Page 3: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/3.jpg)
Tim McAlpine
President & Chief Strategist
Currency Marketing
![Page 4: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/4.jpg)
+ Credit union advocate
+ Creative leader
+ Marketer
+ Speaker
+ Blogger
+ Cheerleader
![Page 5: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/5.jpg)
currencymarketing.ca/blog
![Page 6: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/6.jpg)
A message from
Larissa Walkiw2008 Young & Free Alberta Spokesperson
![Page 7: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/7.jpg)
![Page 8: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/8.jpg)
15My goal
KEY TAKE- AWAYS
FOR YOU
![Page 9: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/9.jpg)
Is it possible to have credit union
super fans?
![Page 10: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/10.jpg)
![Page 11: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/11.jpg)
Diggnation Video Podcast
![Page 12: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/12.jpg)
SOCIAL MEDIA
Diggnation has 400,000subscribers
![Page 13: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/13.jpg)
SOCIAL MEDIA
CNN has 400,000 average
daily viewers
![Page 14: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/14.jpg)
ALBERTAYoungFreeAlberta.com
![Page 15: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/15.jpg)
Blog does not equal a social media campaign.
– TREY REEMEFORUM SOLUTIONS/TRABIAN
PARTNERSHIP SYMPOSIUMOCTOBER 3, 2007
“”
1TAKE-AWAY
![Page 16: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/16.jpg)
![Page 17: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/17.jpg)
CU
![Page 18: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/18.jpg)
Innovation requires trust and a leap of faith
2TAKE-AWAY
![Page 19: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/19.jpg)
We would like to hear
how Currency can help
Common Wealth
own the youth market
in northern Alberta!
– KIM CROCKETT, COMMON WEALTH CREDIT UNION
AUGUST 2006
“
”
![Page 20: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/20.jpg)
The business case
![Page 21: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/21.jpg)
The perfect scenario
![Page 22: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/22.jpg)
Generation Y is not a passing fad
3TAKE-AWAY
![Page 23: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/23.jpg)
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
“Do you do the following activities online at least monthly?”
Source: North American Technographics® Benchmark Survey, 2007
Base: US online consumers
Gen Y leads the way on Social Computing activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
Gen Y Gen X YoungerBoomers
OlderBoomers
Senior
Use Web-based email
Use instantmessaging
Use socialnetworkingsites
Read blogs
Comment onblogs
![Page 24: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/24.jpg)
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
The Gen Y segment is growing — and will represent 29% of online households by 2011
Base: US online households
15% 29%
30%23%
37%34%
18% 14%
2006 2011
Seniors
Boomers
Gen X
Gen Y
Source: North American Technographics® Benchmark Survey, 2008
![Page 25: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/25.jpg)
Entire contents © 2008 Forrester Research, Inc. All rights reserved.
Gen Yers will drive future online banking growth . . .
Base: US online households that bank online
The number of US online households that bank online
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Seniors (born 1900 to 1945)
Boomers(born 1946 to 1963)
Gen Xers(born 1964 to 1975)
Gen Yers(born 1976 to 1990)
ForecastActual*
40M
20M
0
5 - Year Growth
Rate
+35%
+43%
-3%
60M
80M
136%
Source: *North American Technographics Benchmark Surveys 2001-2005; Forrester’s NACTAS 2006Benchmark Survey
![Page 26: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/26.jpg)
Rethink the three-month promotions
4TAKE-AWAY
![Page 27: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/27.jpg)
Do one thing really big
5TAKE-AWAY
![Page 28: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/28.jpg)
Video
![Page 29: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/29.jpg)
Mixing sales with social media is OK
6TAKE-AWAY
![Page 30: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/30.jpg)
0
25
50
75
100
OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG
2006–2007 2007–2008
Year-over-year youth member growth
Media support stopped here
![Page 31: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/31.jpg)
Give young people freedom and resources and they will do amazing things
7TAKE-AWAY
![Page 32: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/32.jpg)
Create a dialogue by entertaining first and educating second
8TAKE-AWAY
![Page 33: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/33.jpg)
Sense and respond
9TAKE-AWAY
![Page 34: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/34.jpg)
Thank you for
giving me the
chance to
speak for you.– LARISSA WALKIW
“
”
![Page 35: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/35.jpg)
Video
![Page 36: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/36.jpg)
71,744 site visits
213,825 page views
3:45 average visit
82,726 YouTube video views
906 blog comments
234 Facebook fans
107 Twitter followers
RESULTS
October 1, 2007 to September 23, 2008
![Page 37: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/37.jpg)
$179,000 unpaid media coverage
2,000,000+ impressions
2,736 Y&F accounts
$3,982,000 funds in Y&F accounts
RESULTS
October 1, 2007 to September 30, 2008
![Page 38: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/38.jpg)
10TAKE-AWAY
Keep it fresh
![Page 39: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/39.jpg)
What’s next?
![Page 40: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/40.jpg)
![Page 41: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/41.jpg)
Wall illuminations
![Page 42: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/42.jpg)
Wall illuminations
![Page 43: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/43.jpg)
![Page 44: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/44.jpg)
![Page 45: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/45.jpg)
Ask for the sale
11TAKE-AWAY
![Page 46: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/46.jpg)
![Page 47: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/47.jpg)
![Page 48: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/48.jpg)
Myles Peterman’s Application for 2009 Young & Free Alberta Spokesperson
![Page 49: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/49.jpg)
TEXASYoungFreeTexas.com
![Page 50: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/50.jpg)
![Page 51: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/51.jpg)
There are incredible young people everywhere
12TAKE-AWAY
![Page 52: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/52.jpg)
DeAndre’ Upshaw’s Application for 2009 Young & Free Texas Spokesperson
![Page 53: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/53.jpg)
![Page 54: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/54.jpg)
Expect the unexpected
13TAKE-AWAY
![Page 55: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/55.jpg)
HURRICANE
IKE
![Page 56: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/56.jpg)
Dream big
TAKE-AWAY14
![Page 57: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/57.jpg)
Don’t do anything half way
TAKE-AWAY15
![Page 58: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/58.jpg)
BEYONDALBERTA &
TEXASYoungAndFree.com
![Page 59: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/59.jpg)
![Page 60: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/60.jpg)
![Page 61: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/61.jpg)
24/7 support
Content
CU staff engagement
Mining Gen Y insights
Shared learning
Financial literacy
ON-GOING KEY CHALLENGES / GOALS
![Page 62: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/62.jpg)
youngandfree.com
![Page 63: Young & Free One Year Later - Credit Union Gen Y Program](https://reader034.vdocument.in/reader034/viewer/2022051818/54bd8fa64a7959fa6d8b45e9/html5/thumbnails/63.jpg)
Thank
YOU!