young marketers elite development program season 4 - second round recruitment challenge
TRANSCRIPT
Young Marketers Elite Development Season 4
THE CHALLENGE FOR THE SECOND ROUND8:45 – 12:45, SUNDAY, 11 DECEMBER 2016
Dear all,
Congratulations on your being among top 25+2 for the Elite
recruitment season 4. You can feel proud of this little
achievement ;).
Thank you for your passion with marketing and Young
Marketers, and hope you have been enjoying the journey
with us.
For the tests this morning, you are not allowed to use any
electronic device during the time of giving answers to the
challenging questions. And all the questions will just be
briefed 1 time and no concerns will be handled during the
testing period.
Please give your answers in English. Vietnamese is accepted,
but not preferred.
And don’t forget to submit your papers to the representative
of Young Marketers at the event by the given deadline. You
can submit before the due time and leave if you wish.
Contestants’ Guide
Please watch this TVC (3 times of repeating the TVC) and tell Young Marketers
whether you think it is a good or bad TVC, and why? If you could change
something to make it better, what would you change? Please be very specific and
write in maximum 100 words. (15% score)QUESTION.1
Please watch this TVC (3 times of repeating the TVC) and tell Young Marketers
whether you think it is a good or bad TVC, and why? If you could change
something to make it better, what would you change? Please be very specific and
write in maximum 100 words. (15% score)QUESTION.2
What you think have made this TVC of Dien May Xanh (3 times of repeating) go
viral? From your own perspective as a marketer, do you like/appreciate this TVC?
Why or Why not? Please write it in maximum 150 words (15%)QUESTION.3
Please look at the Coca-Cola Vietnam this Tet Packaging and tell YM whether you
think it is a good or bad packaging and why? Is it able to drive Coca Cola sales in
Tet and why? Please be very specific & write in maximum 100 words. (15% score)QUESTION.4
What do you think about the winning of Donald Trump in this year US Presidents’
Election in marketing perspective? Any learning? Please be specific and write in
100 words only. (10% score)QUESTION.5
T R U M P
Not counting scores, but for critical reference:
Forgetting the judging result for the final round of Young Marketers season 5 yesterday,share with Young Marketers your own opinions about which idea you think the bestaddressing the final challenge of this season? And if you are the team developing thatidea, which improvement you will add to their proposal? Please write details in maximum100 words.
QUESTION.6
Tell Young Marketers any key social event/information (i.e.
Formosa crisis) happening in Vietnam this year you highly
care/pay attention to. And tell Young Marketers why. Please write
in maximum 100 words (10% score).
QUESTION.7
Convince Young Marketers why you are the qualified Eliter for the new season, not the
others? Please be specific & write in maximum 100 words. (15% score)
QUESTION.8
What Vietnamese singer do you like the most? What songs do you like?
And why? And what movie recently you like? And why? Please share in
maximum 100 words. (5%)
QUESTION.9
Additional reference only, not counting
scores: do you have any special talents in
terms of music, fashion, film, other kinds of
arts, sports, language or any others? Please
share in 50 words only.
QUESTION.10
Thank you for joining the recruitment process, and
please be acknowledged that maximum 8 best
performers of this round will be selected for the direct
interview with the Founder of Young Marketers.
Place: Michio café, 123 Le Thi Hong Gam, District 1.
Time: 16:00 to 19:00 on next Monday, December 12,
The shortlisted candidates will be contacted tonight
or tomorrow morning as latest.
The full list of Young Marketers Eliters season 4 will be
announced on Young Marketers fan-page on 21:00
Monday, December 12.
For further queries after this session, please email to
RESULT & NEXT STEPS