young media lions 2014 eva reppen & henrik birkeland

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Young Media Lions 2014 Eva Reppen & Henrik Birkeland The Everyday Challenge The Everyd ay Challenge Eva Reppen Henrik Birkeland

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The. The Everyday Challenge. Everyday. Challenge. Young Media Lions 2014 Eva Reppen & Henrik Birkeland. Eva Reppen Henrik Birkeland. Objectives. Engagement & Action. Awareness. M ore likely to fundraise for their favorite causes and ask for donations from their peers. - PowerPoint PPT Presentation

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Page 1: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

Young Media Lions 2014 Eva Reppen & Henrik Birkeland

The Everyday ChallengeThe

Everyday

ChallengeEva Reppen

Henrik Birkeland

Page 2: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

The Everyday Challenge Objectives

Engagement & ActionAwareness

Page 3: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

The Everyday Challenge Insight

More likely to fundraise for their favorite causes and ask for donations from their peers

Page 4: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

The Everyday Challenge

Facebook

Donations & Support

PR

Campaign Video

Challenge - kit

The Everyday Challenge

Strategy

Page 5: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

The Everyday Challenge Campaign Video

Sense International shared a video

Watch Graeme Swann playing rugby without his two most import senses #EverydayChallenge

Sense International

Page 6: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

The Everyday Challenge Facebook

Page 7: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

The Everyday Challenge Facebook

Page 8: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

The Everyday Challenge PR

Sense International campaign puts deafblindness on the agendaJeremy Hunt promises that deafblindness will be a vital part of the next Millennium Development Goals repport.

Page 9: Young Media Lions 2014 Eva  Reppen  & Henrik  Birkeland

Young Media Lions 2014 Eva Reppen & Henrik Birkeland

The Everyday Challenge

The Everyday ChallengeAwareness – Engagement - Action