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  • 8/3/2019 YOUNG PEOPLE AND SAVINGS

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    Institute for Public Policy Research

    Laura Bradley

    February 2012

    IPPR 2012

    BRIEFING

    YOUNG PEOPLEAND SAVINGS

    POLLING

    RESULTS

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    ABOUT THE AUTHORS

    Laura Bradley is a researcher at IPPR.

    ACKNOWLEDGMENTS

    The author wishes to thank Friends Provident

    Foundation for kindly funding this work, andAndrew Thompson at Friends Provident

    Foundation and Tony Dolphin at IPPR for

    comments on an earlier draft.

    ABOUT IPPR

    IPPR, the Institute for Public Policy Research, is the

    UKs leading progressive thinktank. We produce

    rigorous research and innovative policy ideas for a fair,

    democratic and sustainable world.

    We are open and independent in how we work, and

    with ofces in London and the North of England, IPPR

    spans a full range of local and national policy debates.

    Our international partnerships extend IPPRs inuence

    and reputation across the world.

    IPPR

    4th Floor

    14 Buckingham Street

    London WC2N 6DF

    T: +44 (0)20 7470 6100

    E: [email protected]

    www.ippr.org

    Registered charity no. 800065

    This paper was rst published in February 2012. 2012

    The contents and opinions expressed in this paper are

    those of the author(s) only.

    IDEAStoCHANGE LIVES

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    IPPR |Young people and savings: Polling results1

    Introduction..................................................................................................................2

    1.Financialsecurity.....................................................................................................3

    Control.......... ........... .......... .......... ........... .......... ........... .......... .......... ........... .......... .....4

    2.Future.......................................................................................................................6

    Parents......................................................................................................................6

    Homeownership.......................................................................................................6

    Career.......... ........... .......... .......... ........... .......... ........... .......... .......... ........... .......... .....7

    Financialworries........... .......... ........... .......... .......... ........... .......... ........... .......... .......... 8

    3.Savingsanddebt...................................................................................................11

    Savings....................................................................................................................11

    Debt.........................................................................................................................14

    4.Resilience...............................................................................................................16

    5.Attitudestosaving.................................................................................................18

    6.Pensions.......... .......... .......... ........... .......... ........... .......... .......... ........... .......... .......... 22

    7.Savingsadviceandinfuence........... .......... .......... ........... .......... .......... ........... ........ 24

    Concludingthoughts.......... ........... .......... .......... ........... .......... ........... .......... .......... .....26

    CONTENTS

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    IPPR |Young people and savings: Polling results2

    ThefnancialutureoyoungpeopleintheUKisanissuethatrequiresurgentattention.

    WithyouthunemploymentatrecordlevelsooveronemillioninNovember2011,1

    theprospectsoryoungpeoplehavereachedanewlow.Homeownershipisgetting

    increasinglyoutoreachoryoungfrsttimebuyers,withlargedepositsbeingapre-

    requisiteorgettingmortgages.ThescrappingotheEducationalMaintenanceAllowance

    (EMA)andsteepincreasesintuitioneesmeanthatyoungpeopleaceanincreasing

    fnancialchallengeitheywishtopursuetheireducation.Thisresearchaimstocapturethe

    moodoyoungpeopleinsuchachallengingeconomicenvironment.

    ThisbriefngpresentsfndingsromanonlinepollconductedbyYouGovwith1,504youngpeopleaged16to29.Alltherespondentshadincomesbelowthemedianincomeo

    21,000orthisgroup.

    Thepollingwasconductedaspartoawiderprojectlookingathowtogetyoungpeople,

    particularlythoseonlowincomes,tosavemore.Thisprojectisdesignedtobuildgreater

    understandingothesavingbehaviourandattitudesoyoungpeoplelivingintheUK.It

    willalsoinvolvethreeworkshopswithyoungpeopleandinterviewswithkeystakeholders.

    Theultimateaimistomakeachievablerecommendationsonhowyoungpeople,

    particularlythoseonlowincomes,canbeencouragedtosavemoreorthelongerterm.2

    Thepollingreportedherealsoprovidesanopportunitytoexaminetheattitudesyoung

    peoplehavetowardstheiruture,lookingattheirexpectationswithregardstostandards

    oliving,homeownershipandcareers.Comparisonswithpreviouspollsandresearchshowhowtheattitudesandbehaviouroyoungpeoplehavebeenimpactedbythe

    fnancialcrisisandthenewfnanciallandscapetheyareacing,andallowustoexplore

    otherlonger-termtrends.

    1 Seehttp://www.ons.gov.uk/ons/rel/lms/labour-market-statistics/january-2012/index.html

    2 Formore,seehttp://www.ippr.org/research-project/44/8008/young-people-and-savings

    INTRODUCTION

    http://www.ons.gov.uk/ons/rel/lms/labour-market-statistics/january-2012/index.htmlhttp://www.ippr.org/research-project/44/8008/young-people-and-savingshttp://www.ippr.org/research-project/44/8008/young-people-and-savingshttp://www.ons.gov.uk/ons/rel/lms/labour-market-statistics/january-2012/index.html
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    IPPR |Young people and savings: Polling results3

    Mostyoungpeopledonoteelfnanciallysecure:47percenteithertendedtodisagree

    orstronglydisagreedwiththestatementIeelfnanciallysecure,comparedwith

    29percentwhotendedtoagreeorstronglyagreed.

    23%

    23%

    30%

    17%

    6%2%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    Theyoungerpeoplewere,themorelikelytheyweretoagreewiththestatementIeelfnanciallysecure:38percento1617yearoldstendedtoagreeorstronglyagreedwith

    thestatement,comparedto31percento18to21yearoldsand24percento22to29

    yearolds.Thoseinthe1617grouparemorelikelytobelivingwiththeirparentsandsohave

    limitedlevelsofnancialresponsibility,whichnodoubtaectstheireelingsandresponse.

    (Thiswillalsohaveaectedtheirresponsestootherquestionsthroughoutthisbriefng,itis

    indicatedwherevertheiranswersaremateriallydierentromthoseotheolderagegroups.)

    Incomedidnotaecttheextenttowhichpeopleeltfnanciallysecurebutemployment

    statusdid:42percentounemployedyoungpeoplestronglydisagreedwiththe

    statementIeelfnanciallysecure,comparedwith16percentoull-timeworkers.

    0%

    40%

    80%

    20%

    60%

    100%

    Work

    ingfull-t

    ime

    Worki

    ngpart-tim

    e

    ALLW

    ORKE

    RS(NET

    )

    Fu

    ll-tim

    estud

    ent

    Unem

    ploye

    d

    Notwork

    ing/Othe

    r

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    1. FINANCIALSECURITY

    Figure1.1

    Agreementwiththe

    statementIeel

    fnanciallysecure

    Figure1.2

    AgreementwiththestatementIeel

    fnanciallysecure,by

    employmentstatus

    Ieel

    nancially

    secure

    Ieelnancially

    secure

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    IPPR |Young people and savings: Polling results4

    ControlRoughlythesameproportionoyoungpeopleeelthattheyhavecontroloverboththeir

    fnancesandtheirlives,with59percenttendingtoagreeorstronglyagreewiththe

    statementsIhavecontrolovermyfnancesandIhavecontrolovermylie.18percent

    and17percentrespectivelyeitherdisagreedorstronglydisagreedwiththesestatements.

    14%

    45%

    21%

    14%

    2%4%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    12%

    47%

    21%

    13%

    2%4%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    Obviousdierencesbetweenemployedandunemployedyoungpeopleexistedinthe

    resultsorthesequestions,with58percentoemployedyoungpeopleagreeingthatthey

    hadcontrolovertheirfnancescomparedwith34percentounemployedyoungpeople.

    ThedierencewaslargerorthestatementIhavecontrolovermylieat58percent

    and23percentrespectivelyhighlightingtheactthatunemploymentcanhavear-

    reachingeectsbeyondfnancialinsecurity.

    Thereisalsoanegativerelationshipbetweenageandthelikelihoodoeelingincontrolo

    oneslie(seefgure1.5below).

    TheseresultscanbecontrastedwithastudyundertakenbytheChildrensMutualin

    20093whichassessedthedegreetowhichyoungpeopleaged18to25eltfnancially

    independent,andwhichexploredarangeootherareasrelatedtothefnancialutureoyoungpeople.Youngpeoplewereaskedtoratethemselvesaccordingtohowfnancially

    independenttheythoughttheywere,usingafve-pointscale.Thelargestproportiono

    3 Seehttp://www.thechildrensmutual.co.uk/PDF/Young_people_and_fnancial_independence.pd

    Figure1.3

    Agreementwiththe

    statementIhavecontrol

    overmyfnances

    Figure1.4

    Agreementwiththe

    statementIhavecontrol

    overmylie

    Ihave

    control

    overmy

    nances

    Ihave

    controlover

    mylie

    http://www.thechildrensmutual.co.uk/PDF/Young_people_and_financial_independence.pdfhttp://www.thechildrensmutual.co.uk/PDF/Young_people_and_financial_independence.pdf
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    IPPR |Young people and savings: Polling results5

    youngpeoplelocatedthemselvesontheindependentsideothescale,with47percent

    omenand52percentoemaleschoosingtheindependentoption.

    0%

    20%

    50%

    40%

    10%

    30%

    60%

    Strongly

    agree

    Tend

    toagree

    Neith

    eragree

    nor

    disa

    gree

    Tend

    toagree

    Strongly

    disa

    gree

    Dontk

    now

    1617 1821 2229

    Figure1.5

    Agreementwiththe

    statementIhavecontrol

    overmyfnances,by

    agegroup

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    IPPR |Young people and savings: Polling results6

    Thissectionpresentsindingsontheattitudesandexpectationsoyoungpeoplelooking

    orward,speciicallyhowtheycomparetheirownprospectstotheirparentsatthesame

    ageandabouttheirexpectationsconcerninghomeownershipandutureemployment.

    ParentsOnlyaminorityorespondentseltthattheywouldbebetterothantheirparents:

    28percenteltthattheirfnancialprospectswerealittlebetteroralotbetterthantheir

    parentswereatthesameage,while44percentsaidtheywereworsetosomedegree.

    Responses

    Alotbetter 12%

    Alittlebetter 16%

    Nobetterbutnoworse 19%

    Alittlebitworse 22%

    Alotworse 22%

    Dontknow 9%

    Onthisissue,optimismwasparticularlylowortheoldergroupoyoungpeople,with

    only21percento2229yearoldseelingthattheirprospectswerealotoralittle

    betterthantheirparents.Thisperhapsreectstheincreasingpressureonthisgroup,

    whoarelesslikelytobelivingathomeortobestudentsandmorelikelytohavefnancial

    responsibilities.

    Thereisasensethatthispessimismissomethingnew,ratherthanageneraltendency

    orpeopleattheagewhentheyarejustsettingupinliealwaystobeabitgloomy

    becauseothepressurestheyace.Thisintergenerationalinequityhasbeenpickedupby

    politicians,mostnotablybyDavidWillettsinhisbook,The Pinch.EdMiliband,duringhis

    2011partyconerencespeech,saidthatorthefrsttimeyoungergenerationsdidnoteel

    positiveabouttheirutureandelttheywoulddoworsethantheirparents. 4Acombination

    oactorsislikelytobecontributingtothisgloom:therecessionandyouthunemployment

    maybethemainreasons,whichwouldsuggestthattheremightbesomechangeo

    opinionshouldtheeconomicsituationimprove.Butotherlong-termactorscouldalso

    contributetothispessimisticview:changestotheuniversitysystem,orexample,mayhavealastingimpactontheattitudesoyoungpeoplelivingintheUK.

    HomeownershipAmajorityorespondentselttheywouldowntheirownhousesintheuture,with

    62percentagreeingorstronglyagreeingwiththestatementIwillownmyownhousein

    theuture.

    Theemploymentstatusorespondentsaectedtheireelingsabouthomeownership.

    Unemployedrespondentsweremoreuncertainaboutwhethertheywouldowntheirown

    home,with17percentsayingtheydidntknowwhethertheyagreedwiththestatement

    and23percentneitheragreeingnordisagreeing.

    4 Forbackgroundtothisspeechseehttp://resh-ideas.org.uk/uploads/35ea239-daed-1dc4-3d41-

    bd5d04ce675e.pd

    2. FUTURE

    Table2.1Howdoyoueelyour

    uturefnancialprospects

    arecomparedtothoseo

    yourparent(s)whenthey

    wereyourage?

    http://fresh-ideas.org.uk/uploads/f35ea239-daed-1dc4-3d41-bd5d04ce675e.pdfhttp://fresh-ideas.org.uk/uploads/f35ea239-daed-1dc4-3d41-bd5d04ce675e.pdfhttp://fresh-ideas.org.uk/uploads/f35ea239-daed-1dc4-3d41-bd5d04ce675e.pdfhttp://fresh-ideas.org.uk/uploads/f35ea239-daed-1dc4-3d41-bd5d04ce675e.pdf
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    IPPR |Young people and savings: Polling results7

    27%

    35%

    16%

    9%

    8%

    6%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    0%

    40%

    80%

    20%

    60%

    100%

    Worki

    ngfull-time

    Worki

    ngpart-time

    ALLW

    ORKE

    RS(NET)

    Full-t

    imes

    tudent

    Unem

    ployed

    Notw

    orking

    /Other

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    Thisshowsthatdespitetheincreasingdifcultyyoungpeopleaceinpurchasingahome,

    eventhemajorityothoseonlowincomesstillexpecttobeabletodoso.Thissuggests

    thathomeownershipremainsanimportantaspectoBritishculture.The2009Childrens

    Mutualsurveyshowedthatoverhaloyoungpeopleeltthatbuyingahomeisa

    requirementorfnancialsecurity,whichseemstounderlinetheimportanceplacedon

    homeownershipamongyoungpeople.

    TheRBSMoneySensePanelReport(2010) 5fndsthatthisisalsotrueoBritish

    teenagers.Itoundthatoverhalo1219yearoldsexpecttobuyahousebythetime

    theyare25yearsoldand82percentbythetimetheyare30.Asthisiswellabovethe

    currentUKhome-ownershiprate,thereissomethingoaparadoxhere:youngpeople

    thinktheyaregenerallylesswell-placedfnanciallythantheirparentsbutarealmost

    certainlyoverlyoptimisticabouttheirchancesoowningahome.

    CareerMostrespondentswereoptimisticabouttheiruturecareer,with56percentagreeing

    withthestatementIwillhavealong-termcareer.Only16percentdisagreedorstrongly

    disagreedwiththestatement.

    5 Seehttp://www.rbs.com/microsites/MoneysenseResearchPanel/download/MoneySense_Panel_Report.pd

    Figure2.1

    Agreementwiththe

    statementIwillownmy

    ownhouseintheuture

    Figure2.2

    Agreementwiththe

    statementIwillownmy

    ownhouseintheuture,

    byemploymentstatus

    Iwillown

    myown

    housein

    theuture

    Iwillown

    myown

    housein

    theuture

    http://www.rbs.com/microsites/MoneysenseResearchPanel/download/MoneySense_Panel_Report.pdfhttp://www.rbs.com/microsites/MoneysenseResearchPanel/download/MoneySense_Panel_Report.pdf
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    IPPR |Young people and savings: Polling results8

    19%

    37%

    20%

    11%

    8%

    5%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    Again,employmentstatusaectedtheresults.Unemployedrespondentsweretheleast

    positive,with32percentagreeingorstronglyagreeingwiththestatement.Thiscanbe

    contrastedwith46percentopart-timeworkers,52percentothoseinull-time

    employmentand70percentoull-timestudents.

    0%

    40%

    80%

    20%

    60%

    100%

    Working

    full-t

    ime

    Working

    part-tim

    e

    ALLW

    ORKE

    RS(NET

    )

    Full-t

    imestud

    ent

    Unem

    ployed

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    FinancialworriesManyrespondentswereworriedabouttheirfnancialutureandabilitytomeettheir

    obligations:41percentorespondentstendedtoagreeorstronglyagreewiththe

    statementIotenworryaboutmymonthlycosts,comparedwith34percentwho

    disagreedorstronglydisagreed(seefgure2.5below).

    Again,theresultscorrelatewithemploymentstatus.Unemployedpeopleworriedthe

    most,with60percentagreeingorstronglyagreeingwiththestatement,comparedwith

    45percentothoseinull-timeemploymentand33percentostudents.

    Themajorityorespondentseltthattheywouldworryaboutmoneyregardlessothe

    eorttheymade,with59percentoallrespondentstendingtoagreeorstronglyagree

    withthestatementEveniIworkhardIwillalwaysworryaboutmoney,comparedwith

    20percentwhodisagreedorstronglydisagreed.

    Figure2.3

    Agreementwiththe

    statementIwillhavea

    long-termcareer

    Figure2.4

    Agreementwiththe

    statementIwillhavea

    long-termcareer,by

    employmentstatus

    Iwillhave

    along-term

    career

    Iwillhave

    along-term

    career

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    IPPR |Young people and savings: Polling results9

    12%

    29%

    20%

    26%

    3%8%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    14%

    45%

    18%

    17%

    3%3%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    Thisresponseisaectedbyemploymentstatusbutnottothesamedegreeasother

    questionsabouttheuture.Oull-timeworkers,62percentagreedorstronglyagreed

    withthestatement,comparedto67percentopart-timeworkers,66percento

    unemployedrespondentsand52percentostudents.

    Halotherespondentswereworriedabouttheirutureemployment,with50percent

    tendingtoagreeorstronglyagreewiththestatementMyemploymentprospectsworryme,comparedwith27percentwhodisagreedorstronglydisagreed(seeigure2.7

    below).Whencontrastedwiththeindingthatmostyoungpeopleareoptimisticabout

    theirlonger-termcareers,thissuggeststhatyoungerpeople,althoughworriednow,

    eelthatthingswillgetbetter.Thismaybebecauseyoungerpeopleviewtherecession

    andthechallengesassociatedwithstartingacareerasshorter-termbarrierstobe

    overcome.

    Unsurprisingly,unemployedrespondentsweremoreworriedabouttheiremployment

    prospectsthanemployedrespondents,with73percentothatgroupagreeingorstrongly

    agreeingwiththestatement,comparedwith50percentoallworkers.Theresultsalso

    showthatpart-timeemployeesaremoreworriedabouttheiremploymentprospectsthan

    ull-timeworkers,with58percentoparttimeworkersagreeingorstronglyagreeingwith

    thestatement,comparedto48percentoull-timeworkers.Thissuggeststhatpart-time

    workisviewedasbeinglesssecurethanull-timework.

    Figure2.5

    Agreementwiththe

    statementIotenworry

    aboutmyabilitytomeet

    mymonthlycosts

    Figure2.6

    Agreementwiththe

    statementEveniIwork

    hard,Iwillalwaysworry

    aboutmoney

    Iotenworry

    aboutmyability

    tomeetmy

    monthlycosts

    EveniI

    workhard

    Iwillalways

    worryabout

    money

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    IPPR |Young people and savings: Polling results10

    18%

    32%

    19%

    21%

    3%6%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    Figure2.7

    Agreementwith

    thestatementMy

    employmentprospects

    worryme

    Myemployment

    prospects

    worryme

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    IPPR |Young people and savings: Polling results11

    Thissectionprovidesanalysisorespondentscurrentfnancialsituation,specifcally

    assessingtheamountosavingsanddebtheldbyyoungpeople.

    SavingsNearlyaquarteroallrespondentsdidnothaveanysavingsandanadditional10percent

    hadlessthan100intotal:overall,athirdoallrespondentshadlessthan100in

    savings.Only29percenthad3,000ormoreandoneinfvewithover5,000.

    Thishighlightsthelowlevelosavingsheldbyyoungpeople.Financialadvisersgenerally

    recommendholdingaminimumothreemonthsworthodisposableincomeinsavingsincaseofnancialemergencies.Thevastmajorityoyoungpeopleonlowincomeshavenot

    achievedthisthreshold.

    0%

    5%

    20%

    15%

    10%

    25%

    Idontha

    veany

    savin

    gs

    Less

    than

    10

    0

    100

    49

    9

    500

    99

    9

    Dontk

    now

    Moreth

    an20

    ,000

    10,00

    019

    ,999

    5,000

    9,99

    9

    4,000

    4,99

    9

    3,000

    3,99

    9

    2,000

    2,99

    9

    1,000

    1,99

    9

    Prefer

    not

    tosay

    Levelosavingswasnotcorrelatedtoincometoanysignifcantdegree.Therewere

    dierencesoundbetweendierentages:30percento2229yearoldsreportedhaving

    nosavings,comparedto19percento1821yearoldsandonly13percento1617

    yearolds.Thissuggeststhegroupleastlikelytobefnanciallyindependentandreceiving

    theirownincomeismorelikelytohavetheirownsavings.

    Employmentstatusalsoinuencedtheamountosavings:only27percentoull-

    timeworkershadnosavings,comparedwith45percentounemployedrespondents.

    Interestingly,only18percentoull-timestudentssaidthattheydidnothavingany

    savings,althoughthisislikelytobepartiallydowntodierencesinage,withmanyo

    thoseinthiscategorylikelytobestilllivingathomewiththeirparents.

    Thereweresomesmalldierencesbetweenyoungmenandwomen,withwomenhaving

    lowersavingsthanmen.

    YoungpeoplelivingintheNorthandtheMidlandsweremorelikelytorespondthattheydidnothaveanysavings.Forexample,29percentorespondentsromtheNorth

    reportedhavingnosavingscomparedwith19percentothoselivinginLondonand

    20percentothoselivingintheSouth.

    3. SAVINGSANDDEBT

    Figure3.1

    Levelocurrentsavings

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    IPPR |Young people and savings: Polling results12

    Worki

    ngfull-t

    ime

    Worki

    ngpart-tim

    e

    ALLW

    ORKE

    RS(NET

    )

    Full-t

    imes

    tudent

    Unem

    ploye

    d

    Notw

    orking

    /Othe

    r0%

    40%

    80%

    20%

    60%

    100%

    90%

    70%

    50%

    30%

    10%

    I dont have any savings Less than 100 100499 500999

    Dont know

    More than 20,00010,00019,9995,0009,999

    4,0004,9993,0003,9992,0002,9991,0001,999

    Prefer not to say

    0%

    5%

    20%

    15%

    10%

    25%

    Idontha

    veanys

    aving

    s

    Less

    than

    10

    0

    100

    49

    9

    500

    99

    9

    Dontk

    now

    Moretha

    n2

    0,00

    0

    10,00

    019

    ,999

    5,000

    9,99

    9

    4,000

    4,99

    9

    3,000

    3,99

    9

    2,000

    2,99

    9

    1,000

    1,99

    9

    Prefer

    not

    tosay

    Male Female

    North

    0% 90%80%70%60%50%40%30%20%10% 100%

    East

    Scotland

    Wales

    South

    Midlands

    London

    NorthernIreland

    I dont have any savings Less than 100 100499 500999

    Dont know

    More than 20,00010,00019,9995,0009,999

    4,0004,9993,0003,9992,0002,9991,0001,999

    Prefer not to say

    Figure3.2

    Levelocurrentsavings,

    byemploymentstatus

    Figure3.3

    Levelocurrentsavings,

    bygender

    Figure3.4

    Levelocurrentsavings,

    byregion

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    IPPR |Young people and savings: Polling results13

    Despitehavinglowlevelsosavings,manyyoungrespondentseltthattheyhadsavedor

    unexpectedfnancialdemands.Overhalotherespondentsagreedorstronglyagreed

    withthestatementIalwaysmakesureIhavemoneysavedorarainyday.

    0%

    20%

    40%

    10%

    30%

    50%

    Strongly

    agree

    Tend

    toagree

    Neith

    eragree

    nor

    disa

    gree

    Tend

    toagree

    Strongly

    disa

    gree

    Dontk

    now

    Thisisanapparentlycontradictoryresult,andsuggeststhatyoungpeopleareunawareo

    howmuchmoneytheywouldneedi,orexample,theylosttheirjob.Thisgapbetween

    perceptionandrealitywasalsooundintheFSAsfnancialcapabilitysurvey(2006),which

    showedthat75percentorespondentsreportedthattheyensuredtheyhadsavingsora

    rainydaywhilenearlyhalorespondentsdidnotinacthaveanysavings.Italsooundthatthiswasworseoryoungergroupsopeople.Thispointstoalackounderstanding

    amongyoungpeopleabouttheamountofnancerequiredortheirutureandsuggests

    thatfnancialeducationcouldbeanimportantaspectoanyattempttoinuencethe

    savingsbehaviouroyoungpeople.

    Dierencesbetweengroupsoyoungpeoplewereidentifedwithintheresults.In

    particular,unemployedyoungpeoplewerelesslikely(38percent)tosaythattheysaved

    orarainyday,comparedwithoverhal(53percent)oworkers.Again,therewere

    nosignifcantdierencesbetweenyoungpeopleondierentincomes,suggestingthat

    incomepersedoesnotplayastrongroleinshapingsavingsbehaviour.

    Alackounderstandingastowhatsavingsareneededisalsoreectedinthefndings

    onexpectedsavingsrequiredortheuture.Respondentswereaskedtoestimatehowmuchsavingstheywouldneedattheageo30,assumingtheyneededtosaveor

    theirpension,adepositonahomeanduturesocialcarecosts(seefgure3.6below).

    Worryingly,themostcommonanswerwasdontknow,with34percentorespondents

    selectingthisoption.

    Mostothosewhodidsuggestanappropriateamounttendedtounderestimatetheirlikely

    needs.Theaveragepropertyboughtbyafrst-timebuyerisaround120,000,according

    totheHaliaxhousepriceindex,6sowithlendersnowrequiringa20percentdeposit,

    around25,000isneededtobuyahouse,beorepensionandothersavingsaretaken

    intoaccount.

    6 Seehttp://www.lloydsbankinggroup.com/media1/economic_insight/haliax_house_price_index_page.asp

    Figure3.5Agreementwiththe

    statementIalways

    makesureIhavemoney

    savedorarainyday

    http://www.lloydsbankinggroup.com/media1/economic_insight/halifax_house_price_index_page.asphttp://www.lloydsbankinggroup.com/media1/economic_insight/halifax_house_price_index_page.asp
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    IPPR |Young people and savings: Polling results14

    15%

    15%

    13%

    1%3%

    15%

    34%

    4%

    Less than 4,999 5,000 to 14,999 15,000 to 24,999

    25,000 to 34,999 35,000 to 39,999 40,000 to 44,999

    45,000 to 49,999 50,000 or more Don't know

    DebtNearlyathirdoyoungpeople(30percent)donothaveanydebt,butthesame

    proportionhavedebtsoover10,000.Onein10youngpeoplehasdebtsobetween

    1,000and10,000.

    0%

    10%

    5%

    25%

    20%

    15%

    30%

    Idonthave

    anyd

    ebt

    Lessth

    an100

    1004

    99

    50

    09

    99

    Dontkn

    ow

    Moretha

    n2

    0,000

    10,00

    019

    ,999

    5,00

    09

    ,999

    4,00

    04

    ,999

    3,00

    03

    ,999

    2,00

    02

    ,999

    1,00

    01

    ,999

    Prefer

    nott

    osay

    Understandably,thisisgreatlyaectedbyagegroup.Orespondentsaged1617,

    85percentdidnothaveanydebts,whereasonly26percentothe1821groupand

    19percentothe2229groupweredebtree.Thisreectstheincreasinglikelihoodo

    youngerpeoplerequiringdebtastheyleavehome,gothroughuniversity,andmakelarge

    purchases.

    Theresultsdonotshowsignifcantdierencesinrelationtoemploymentstatusbut,

    interestingly,theamountodebtheldisrelatedtoincomelevelsoyoungpeople.Higher

    earnersweremorelikelytohavedebt,with43percentothoseearningbelow4,000ayearreportingthattheydidnothavedebts(thiswillmainlybetheyoungeragegroup),

    comparedwith18percentothoseearning13,50120,500.

    Thisislikelytobeaectedbythelikelihoodthatlowerearnersareintheyoungergroups

    andthathigherearnershavegreatereligibilityorreceivingcredit.

    Figure3.6

    Levelosavingsrequired

    atage30

    Figure3.7

    Levelodebtheldby

    youngpeople

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    IPPR |Young people and savings: Polling results15

    0% 20% 40% 60% 80% 100%

    I dont have any debt

    Less than 99

    100499

    500999

    1,0001,999

    2,0002,999

    3,0003,999

    4,0004,999

    5,0009,99910,00019,999

    More than 20,000

    Don't know

    Prefer not to say

    Under 4,000 per year 4,0007,000 per year

    7,00113,500 per year 13,50120,500 per year

    Levelsodebtheldwerealsoaectedbythenumberochildrenrespondentshad.Othe

    youngpeoplewithoutchildren,19percentdidnothaveanydebtbystarkcontrast,

    44percentothosewithonechild,67percentothosewithtwochildrenand

    52percentothosewiththreechildrenweredebtree.Thissuggeststhathavingchildren

    mayresultinmorecautiousfnancialbehaviourthoughitisalsopossibleinsomecases

    thathavingdebtactsasaconstraintonstartingaamily.

    Figure3.8

    Levelodebtheldby

    youngpeople,byincome

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    IPPR |Young people and savings: Polling results16

    Respondentswereaskedabouthowtheywouldmakeendsmeetitheybecame

    suddenlyunemployed. 7Anumberosuggestedoptionsweregiven,aswellasthe

    opportunitytoselectotherandnominateanindividualresponse.Respondentswere

    allowedtoselectmorethanoneanswer.

    Response

    Cutbackonspending 63%

    Drawmoneyromsavingsaccount 40%

    Borrowmoneyromamily/riends 33%

    Claimsocialsecuritybenefts 33%

    Askamily/riendstogivemoneytohelpout

    Usecreditcardoroverdrat 20%

    Makearrangemen twithcreditorstopay less/suspendpayments 8%

    Dontknow 7%

    Sellinvestments 7%

    Employerwouldpaysickpay 5%

    Wouldntmakeendsmeet;wouldallbehindwithbillsorothercommitments 5%

    Takeoutaloan(includingsocialundloan,payday,doorstep,bankloanetc) 5%Othernominatedresponses 3%

    Claimoninsurancepolicy 2%

    Bor rowagain sthome/re-mortgage/in creasemortgageonhome 2%

    Youngpeopleclaimtheywouldbemorelikelytorelyonmoneytheyhavealreadysaved

    andareductionintheiroutgoingstocope.Onlyoneinfvesaystheywoulduseacredit

    cardoroverdrat,only5percentsaidtheywouldtakeoutaloan,andonly2percent

    wouldborrowagainstahomeinordertomakeendsmeet.Thisseemstoindicatea

    preerenceormorefnanciallybenefcialapproachestocopingwithalossoincome,with

    manysayingtheywouldopttoavoidthecostlyinterestaccruedondebt.However,their

    abilitytorelyontheirownsavingsisquestionablewhenconsideringthatonlyoneinfve

    hassavingsoover5,000.

    ThisconcurswithapreviousstudyundertakenbytheFinancialServicesAuthority(FSA)

    ofnancialcapabilityin2006.8Itoundthat84percentorespondents(notjustyoung

    people)stronglyagreedortendedtoagreethattheywouldrathercutbackonspending

    thanaccumulatedebtonacreditcard.

    Surprisingly,onlyathirdorespondentsinoursurveysaidtheywouldclaimsocialsecurity

    benefts,suggestingthattheyeltoptimisticthattheywouldbeunemployedoronlya

    shortperiodotimeorthattheywouldpreertorelyonothersourcesoincome.However,

    thisresponsewasmorepopularamongtheoldergroup,with40percentothoseaged

    2229reportingthattheywouldclaimbenefts.

    Overaquarterorespondentssaidtheywouldrelyonhelpromriendsandamilyinthecaseounemployment.In2008,theChildrensMutualundertookasurveyoyoung

    7 Respondentswhowerecurrentlynotinworkwereaskedaboutwhattheyhadbeendoingtomakeendsmeet.

    8 Seehttp://www.sa.gov.uk/pubs/other/fncap_baseline.pd

    4. RESILIENCE

    Table4.1

    Makingendsmeetinthe

    eventounemployment

    http://www.fsa.gov.uk/pubs/other/fincap_baseline.pdfhttp://www.fsa.gov.uk/pubs/other/fincap_baseline.pdf
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    IPPR |Young people and savings: Polling results17

    peopleaged1825andtheirparentswhichaskedsomerelevantquestionsinthisarea. 9

    Itoundthatover60percentotheyoungpeopleagreedwiththestatementIthinkmy

    parentsshouldsupportmewhenIturn18comparedwith15percentwhodisagreed.

    Thesamesurveyshowedthatover50percentoparentsalsoeltthattheyshould

    continuetosupporttheirchildrenatertheyturn18.Thissuggestspersonalrelationshipsareanimportantsourceosupportormanyyoungpeopleandthatthisisanexpectation

    obothyoungpeopleandtheirparents.

    Inoursurvey,resultsdidnotvarymarkedlybetweenincomegroups,suggestingincome

    isnotaactorindeterminingresponsestounemployment.Otherresponsesnominated

    includedsellingpossessions,relyingonapartnersincomeandmovingbackintothe

    amilyhome.

    Respondentswerealsoaskedhowlongtheythoughttheycouldmakeendsmeetshould

    theybecomeunexpectedlyunemployed.Theresultsshowedthat44percentoyoung

    peopleelttheywouldlastlessthanthreemonthsaterwhichtheywouldbeunableto

    makeendsmeet.

    Twelve months or more Dont know

    More than one week but less than one month

    More than three months but less than six months

    More than one month but less than three months

    11%

    13%

    19%

    27%

    3%

    13%

    Less than one week

    More than six months but less than twelve months

    14%

    9 Seehttp://www.sirc.org/publik/trust_und_generation.pd

    Figure4.1

    Makingendsmeetinthe

    eventounemployment,

    bytime

    http://www.sirc.org/publik/trust_fund_generation.pdfhttp://www.sirc.org/publik/trust_fund_generation.pdf
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    IPPR |Young people and savings: Polling results18

    Generalattitudestowardssavingweremixed.Whenaskedtowhatextenttheyagreed

    withthestatementItendtoliveortodayandleavetomorrowtotakecareoitsel,

    34percentorespondentsagreedorstronglyagreed,comparedwith47percentwho

    disagreedorstronglydisagreed,showinganoveralltendencytothinkabouttheuture.

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    1% 6%

    28%

    18%

    31%

    16%

    Havingchildrenhadlittleeectonwhetherrespondentsagreedordisagreed:43percent

    othosewithchildrendisagreedorstronglydisagreedwiththestatementcomparedwith

    49percentothosewithoutchildren.Asinthediscussionodebtlevelsabove,thiscould

    reectthegreaterlevelsoresponsibilityeltbyparents,whoeeltheyneedtoprovide

    securityortheirchildren,thoughthegapbetweenresponseratesissmall.

    Thevastmajorityorespondents(86percent)wanttosaveorthelongerterm.

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    1% 1%

    38%

    48%

    9%

    2%

    Theproportionorespondentswhoreportedhavingmoneyletoverattheendothe

    weekaterallexpenseshadbeenpaidoutwassplitairlyevenlybetweenthosethatdoall

    othetime,mostothetime,sometimesandrarely,butwithonein10sayingthisnever

    happened.

    5. ATTITUDESTOSAVING

    Figure5.1

    Agreementwiththe

    statementItendto

    liveortodayandleave

    tomorrowtotakecare

    oitsel

    Figure5.2

    Agreementwiththe

    statementIwouldliketo

    saveorthelongerterm

    Itendtolive

    ortodayand

    leavetomorrow

    totakecareoitsel

    Iwouldlike

    tosaveorthe

    longerterm

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    IPPR |Young people and savings: Polling results19

    All of the time Most of the time Sometimes

    Rarely Never Dont know

    23%

    18%

    22%19%

    10%

    8%

    Menwereslightlymorelikelythanwomentohavemoneyletoverattheendotheweek.

    Allo

    fthe

    time

    Mosto

    fthe

    time

    Sometim

    es

    Rarely

    Never

    Dontk

    now

    Male Female

    0%

    5%

    10%

    15%

    20%

    25%

    Incomedidnotshowanycleareectonthisbutemploymentstatusdid,withonly

    19percentounemployedrespondentssayingtheyhadmoneyletoverallorsomeo

    thetime,comparedwith41percentoallworkersand45percentoull-timestudents.

    Mostyoungpeopleworryabouttheirmonthlycosts(seefgure5.5below).Onthispoint,

    morewomenthanmenreportedworrying,with46percentstronglyagreeingortendingto

    agree,comparedto38percentomen.

    Amajorityorespondents(57percent)eltthattheywerelesslikelytosaveasaresulto

    thefnancialcrisisothepastthreeyears.Thiswasmostlybecausetheyhavelessmoney

    tosaveorbecauseinterestratesaresolow,butonein10alsoeltthatitwasbecause

    theyhadreducedtrustinfnancialinstitutions.Agreaterproportionounemployedyoungpeople(84percent)eltthattheywerelesslikelytosaveasaresultothefnancialcrisis

    unsurprisingly,themostsignifcantreasongivenorthiswasalackoresources,with

    46percentsayingitwasbecausetheywerelesswell-o.Itislikelythatmanyothe

    Figure5.3

    Responsestothe

    questionHowotendo

    youhavemoneyletover

    attheendotheweek

    aterallexpensesarepaid?

    Figure5.4

    Responsestothe

    questionHowotendo

    youhavemoneyletover

    attheendotheweek

    aterallexpensesare

    paid,bygender

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    IPPR |Young people and savings: Polling results20

    unemployedrespondentsmayhavelosttheirjobsasaresultothefnancialcrisis,which

    perhapsexplainsthehigherresponserate.

    20%

    12%

    29%26%

    8%

    3%

    Strongly agree Tend to agree Neither agree nor disagree

    Tend to disagree Strongly disagree Dont know

    Eectonsaving

    Noeectthecris ishasnotchangedmyattitudetowardssaving 29%

    IamlesslikelytosavebecauseIamlesswell-o 26%

    Iammorel ik elytosavebecausetheou tlook ismoreun certain 24%

    Iamlesslikelytosavebecauseinterestratesaresolow 20%

    Iamlesslikelytosavebecausemytrustinfnancialinstitutionshasdiminished 11%Dontknow 5%

    Other 1%

    Arangeoreasonsweregivenornotsaving,withlackoaordabilityandhighoutgoings

    beingthemainones(seefgure5.6below).Onein10respondentseltthattheydid

    notwanttheirmoneytiedupindierentaccountsincasetheyneededtouseit,anda

    urther14percenteltthattherewerenotenoughincentivestosave.Thissuggeststhat

    althoughalackomoneyisthemainreason(becauseoeitherreducedincomelevelsor

    increasedcostsoliving),thewaysavingsaccountsaredesignedcouldalsobeaactorin

    encouragingyoungerpeopletosave.10

    Onthisissue,responseswererelatedtoagegroup,with39percento1617yearoldsblamingalackoaordability,comparedwith58percento1821yearoldsand

    70percento2229yearolds.Theyoungestgroupwasinsteadslightlymorelikely

    toreportthattheydidnotunderstandfnancialproductsorthatthequestionwasnot

    applicabletothem.Thismaybearesultothelikelihoodthattheyoungergrouphaveno

    incomeromemploymentandsoeelthatthisislessoaactorintheirdecisionsabout

    saving.

    TheseresultsbroadlymatchthoseoundbyNationalSavings&Investments(NS&I)when

    itusedtoaskasimilarquestioninitssavingssurveys.Thelasttimeitaskedsucha

    questioninthesummero2009itoundthatjustoverhaloallrespondents(allage

    groups)saidthemainthingstoppingthemromsavingmorewasIcantaordtosave;

    myoutgoingspreventmeromsaving. 11

    10 FormoreinormationondesigningsavingsaccountsseeDolphinT(2010)Designing a life course savings account:

    How to help low to middle income families save more,London:IPPR.http://www.ippr.org/publications/55/1839/

    designing-a-lie-course-savings-account-how-to-help-low-to-middle-income-amilies-save-more

    11 Seehttp://www.nsandi.com/fles/asset/pd/savings_survey_summer09.pd

    Figure5.5

    Agreementwiththe

    statementIotenworry

    aboutmyabilitytomeet

    mymonthlycosts

    Table5.1

    Eectsothefnancial

    crisisonsavings

    behaviour

    Iotenworry

    aboutmyabilitytomeetmy

    monthlycosts

    http://www.ippr.org/publications/55/1839/designing-a-life-course-savings-account-how-to-help-low-to-middle-income-families-save-morehttp://www.ippr.org/publications/55/1839/designing-a-life-course-savings-account-how-to-help-low-to-middle-income-families-save-morehttp://www.nsandi.com/files/asset/pdf/savings_survey_summer09.pdfhttp://www.nsandi.com/files/asset/pdf/savings_survey_summer09.pdfhttp://www.ippr.org/publications/55/1839/designing-a-life-course-savings-account-how-to-help-low-to-middle-income-families-save-morehttp://www.ippr.org/publications/55/1839/designing-a-life-course-savings-account-how-to-help-low-to-middle-income-families-save-more
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    IPPR |Young people and savings: Polling results21

    0% 10%

    20%

    30%

    40%

    50%

    60%

    70%

    I dont want my money tied up in savings accounts

    Dont know

    I dont see the need to save

    Other

    I nd saving too confusing

    Not applicable

    I dont have time to sort it out

    I dont trust nancial providers

    I dont think I need to save more

    Not enough incentives to save

    My outgoings prevent me from saving

    I cant afford to save

    Inoursurvey,respondentsweremostlikelytothinkaboutsavingwhentheyhadmoney

    letover(36percent),whentheyhadsomethingspecifctheywantedtopurchase

    (31percent)orwhentheyhadjustbeenpaid(29percent).Onein10respondentsdid

    noteeltherewasaspecifctimetheywouldthinkaboutsavingordidnotthinkabout

    savingatall,andonly12percentalreadyhadadirectdebitsetupthatmaderegular

    paymentsintoasavingsaccount.Thisindicatesanapproachtosavingswherespecifc

    eventsandpurchasesmotivatesavingsbehaviour.

    Response

    WhenIhavepaidoallomybillsandhavesomemoneyletover 36%

    WhenIwanttobuysomethingspecifcally 31%

    WhenIhavejustreceivedmyincomeeachweek/month 29%

    WhenIhaveanoccasionsuchasabirthdayorChristmascomingup 28%

    JustbeoreIgetmynextlotoincome 12%

    Whenanemergencycomesup 12%

    Ihaveadirectdebitsetuptogointomysavingsaccountonaregularbasis 12%

    NotapplicableIamnotmorelikelytosaveatanyparticulartime/Idont

    thinkaboutsaving

    10%

    Other 5%

    Dontknow 4%

    Thevastmajorityounemployedyoungpeopleeltthatlackoaordabilitywasthemain

    reasonornotsaving,with80percentlistingthisasareasoncomparedwith63percent

    oallemployedrespondents.Despitethis,incomeleveldidnotseemtoaectthereasons

    putorwardornotsaving.

    Figure5.6

    Reasonsgivenornot

    saving

    Table5.2Responsestothe

    questionWhenareyou

    mostlikelytothinkabout

    saving?

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    IPPR |Young people and savings: Polling results22

    Thevastmajorityoyoungpeopledidnothavepensions,withonly13percentreporting

    thattheyortheiremployerpaidintoapersonaloroccupationalpension.

    Yes, I have an occupational or personal pension

    No, I dont have an occupational or personal pension

    Dont know

    83%

    13%4%

    Dierenceswereoundbetweenagegroups,withthoseinthe2229groupbeingmore

    likelytohaveapension.Nevertheless,ourinfveothisgroupdidnot.

    Yes, I have an occupational or personal pension

    No, I dont have an occupational or personal pension

    Dont know

    1617 1821 22290%

    20%

    40%

    60%

    80%

    100%

    90%

    70%

    50%

    30%

    10%

    Theseresultsstronglycorrelatewithincome,withonly2percentothosewithanannual

    incomeolessthan4,000havingapension,comparedwith8percenton4,000

    7,000,15percenton7,00013,500and33percentothoseearning13,501

    20,500.

    6. PENSIONS

    Figure6.1

    Uptakeooccupational

    orpersonalpensions

    Figure6.2

    Uptakeooccupational

    orpersonalpensions,by

    agegroup

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    IPPR |Young people and savings: Polling results23

    Theresultsalsocorrelatewithrespondentsemploymentstatusorexample,22percent

    oallworkersreportedhavingapension,comparedwithjust2percentostudentsand

    4percentothoseunemployed.Thishighlightstheimportantroleemploymentplaysin

    providingorhelpingtoundpensions.

    0% 20% 40% 60% 80% 100%

    Yes, I have an occupational or personal pension

    No, I dont have an occupational or personal pension

    Dont know

    Working full-time

    Working part-time

    ALL WORKERS (NET)

    Full-time student

    Unemployed

    Not working/Other

    Arangeoreasonsweregivenornothavingapension.Themostcommonreason

    (41percent)wasnothavingajoborbeinginajoborashortperiodotime.Almostone

    infvereportedthattheywerenoteligibleorthattheiremployerdidnotoerapension,

    whichsuggeststhatauto-enrolmentmaybeanimportantsteptowardsraisingthenumber

    oyoungpeoplewithpensions.

    Response

    Donthaveajob/haventworkedorlongenough 41%

    Cantaordto/dontearnenough/incometoolow 30%

    Haventthoughtaboutit/haventgottenaroundtoit 25%

    Noteligible/employerhasntordoesntoerapensionscheme 19%

    Toomanydebts/bills/fnancialcommitments 14%

    Other 8%

    Dontknow 7%

    Amrelyingonstatepension DontthinkIwilllivelongenoughtoneedone 4%

    Amrelyingonfnancialsupportromamily 2%

    Amrelyingonpartnerspension(includingex-partner) 1%

    Otherreasonsputorwardwereearthatpensionswouldnotbetherewhenretirement

    agewasreached,beingtooyoung,andpreerringothermethodsoinvestment.

    Figure6.3

    Uptakeooccupational

    orpersonalpensions,by

    employmentstatus

    Table6.1

    Reasonsgivenornot

    havingapension

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    IPPR |Young people and savings: Polling results24

    Thesurveyalsoaskedyoungpeoplewhatinuencedtheirspendingbehaviour.

    Parentswerelistedasthemostlikelysourceoradvice,listedbyalmosttwo-thirdso

    respondents.Theinternet(8percent),bankorbuildingsociety(7percent)andriends

    (6percent)receivedarewerresponses.

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Mypare

    nt(s)

    Othe

    rfamily

    mem

    bers

    Frien

    ds

    Theb

    ank/b

    uildingso

    ciety

    Financi

    alad

    viser

    Internet

    Othe

    r

    Do

    ntknow

    Thishighlightsthestrongfnancialroleparentsplayinthelivesoyoungpeople.Some

    dierencesbetweengroupscanbeidentifed.Forexample,the2229yearoldgroup

    reliedarlessonparentaladvice(51percent),withtheinternetplayingaslightlylarger

    role(11percent),likelyasaresultogreatergeneralindependenceatthisage.Reliance

    onparentsoradvicewasalsorelatedtoincome,withlowerincomesreportinggreater

    reliance(seefgure7.2below).

    Respondentswereaskedtolistthewebsitestheyusedtosourceadviceonfnancialissuesrom.MoneySavingExpert 12wasbyarthemostcommonlynamedsite,withmany

    otherssimplysayingGoogle.

    Thevastmajorityorespondents(74percent)eltthattheirparentsorotheramily

    membershadbeenveryorairlyinuentialintheirapproachtosavings,withonly

    6percentsayingthattheyhadnotbeeninuentialatall(seefgure7.3below).

    Whenaskedthesamequestionabouthowinuentialriendshadbeen,only19percent

    eltthattheyhadbeenveryorairlyinuential,whichsuggeststhatpeergroupsdonot

    haveassignifcantanimpactonthesavingsbehaviouroyoungpeople.

    7. SAVINGSADVICEANDINFLUENCE

    Figure7.1

    Sourcesosavings

    advice

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    IPPR |Young people and savings: Polling results25

    My parent(s)Other family members

    FriendsThe bank/building society

    Financial adviserInternetOtherDont know

    Unde

    r4,00

    0pe

    ryea

    r

    4,000

    7,

    000pe

    ryea

    r

    7,001

    13

    ,500

    per

    yea

    r

    13,50

    120

    ,500

    per

    year

    0%

    20%

    40%

    60%

    80%

    100%

    Very inuential Fairly inuential Not that inuential

    Not at all inuential Dont know

    4%

    30%

    44%

    16%

    6%

    WhenaskedabouttheimpactoTVorradioadvertisingonsavingsbehaviour,78percent

    oyoungpeopleeltthatithadnoimpactatall.Only4percentreportedthatithadmade

    adierencetotheirbehaviourand6percentthatithadledthemtotakeupaspecifc

    savingsproductoraccount.Again,theimpactomediaonsavingsbehaviourisseemingly

    verylimited,whichsuggeststhatattemptingtoincreasetheextenttowhichyoungpeople

    savewouldbebetterdirectedthroughparentsratherthanadvertisingormedia

    campaigns.Anotherapproachwouldbetoensurethatanysuchmessagesaredelivered

    inamoreeectivewayinordertohaveagreaterimpactonsavingsbehaviour.

    Figure7.2

    Sourcesosavings

    advice,byincome

    Figure7.3

    Inuenceoparentsand

    amilyonsavings

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    Theindingsromourpollsuggestthatwhileyoungpeopleonlowincomeseelthey

    havesomecontrolovertheirlivesandinances,theyarenotasagroupinancially

    secure.Theyworryparticularlyabouttheirjobsecurityandmeetingcosts,andtherecent

    recessionappearstohaveexacerbatedtheseworries.Thereisalsoevidencetosupport

    theview,nowprevalentinpoliticalcircles,thatyoungpeopleeeltheywillbelesswell-

    othantheirparentsgeneration.However,whenitcomestothespeciicquestionas

    towhethertheywillownahome,youngpeopleappearianythingtohaveunrealistically

    optimisticexpectations.

    Incomeappearstomakelittledierencetoyoungpeoplesattitudes(rememberingthatallthepeoplesurveyedhadincomesatorbelowthenationalaverage).Whatdoesmake

    abigdierenceisbeingemployedorunemployed.Unemployedyoungpeoplearear

    morepessimisticabouttheirutures,bothinageneralsenseandinthespeciiccaseso

    havingacareerandowningahome.

    Oneothekeyindingsromthispollisthehugegapsbetweenthesavingsyoungpeople

    onlowincomesactuallyhave,theirperceptionsowhattheyneedandtherealityo

    whatisadequate.Althoughthemajorityoyoungpeoplesaytheyhavemoneysaved

    orarainyday,justoneiniveyoungpeopleonlowincomeshasmorethan5,000in

    thebank.Inact,almostoneinthree1829yearoldsearninglessthan21,000ayear

    hasnosavingsorsavingsolessthan100.Thepollsuggeststhat,althoughtheyare

    conidentthattheycouldmakeendsmeetbyusingtheirsavingsorcuttingbackontheir

    spending,veryewyoungpeoplehavethereservestheywouldactuallyneeditheywere

    maderedundant.Withyouthunemploymenthighandrising,youngpeoplearemore

    vulnerablethantheyrealise.

    Thepollingalsosuggeststhatyoungpeopleonlowincomesarenotpreparing

    adequatelytomeetlonger-terminancialdemands,suchasraisingadepositorahouse

    orsavingoroldage.Onceagain,thereisalargegapbetweenwhatyoungpeoplethink

    isadequateandwhattheyactuallyshouldbesaving.Thisisparticularlyworryinginlight

    otheincreasingneedorindividualstosave,withthegovernmentrollingbackpublic

    expenditureandmortgagecompaniesrequiringlargerdepositstosecurehomeloans.

    Thereoreitiscriticalthatwethinkonewandeectivewaystoinluenceyoungpeoples

    attitudestowardssavingandtheirapproachtosecuringtheirinancialutures.Education

    willhavetobeamajorpartothis,giventheevidentgapbetweenwhatpeoplethinkthey

    needtosaveandwhattheyactuallyshouldbesaving,Theevidenceromthispolling

    suggeststhatbyarthestrongestinluenceonyoungpeoplessavingsbehaviouristheir

    parents,andthismightoerthebestroutetosuccess.

    Advertisingappearstohavelittleinluenceonpeoplessavingsbehaviour.Noristhere

    anyevidencetosuggesttheyarelikelytotaketheinitiativetoincreasetheirsavings.

    Savingisaresidualactivitydoneattheendothemonthithereisanymoneylet,

    whichotenthereisnot.Changingsavingsbehaviourwillthereorehavetoinvolve

    changingthestatusosavingsothatitisgivengreaterpriority.Auto-enrolmentmaynot

    beanoptionorormsosavingotherthanpensions,butotherwaysonudgingyoung

    peopletosaveneedtobeexplored.

    CONCLUDINGTHOUGHTS