young people and savings
TRANSCRIPT
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Institute for Public Policy Research
Laura Bradley
February 2012
IPPR 2012
BRIEFING
YOUNG PEOPLEAND SAVINGS
POLLING
RESULTS
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ABOUT THE AUTHORS
Laura Bradley is a researcher at IPPR.
ACKNOWLEDGMENTS
The author wishes to thank Friends Provident
Foundation for kindly funding this work, andAndrew Thompson at Friends Provident
Foundation and Tony Dolphin at IPPR for
comments on an earlier draft.
ABOUT IPPR
IPPR, the Institute for Public Policy Research, is the
UKs leading progressive thinktank. We produce
rigorous research and innovative policy ideas for a fair,
democratic and sustainable world.
We are open and independent in how we work, and
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Our international partnerships extend IPPRs inuence
and reputation across the world.
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T: +44 (0)20 7470 6100
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Registered charity no. 800065
This paper was rst published in February 2012. 2012
The contents and opinions expressed in this paper are
those of the author(s) only.
IDEAStoCHANGE LIVES
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IPPR |Young people and savings: Polling results1
Introduction..................................................................................................................2
1.Financialsecurity.....................................................................................................3
Control.......... ........... .......... .......... ........... .......... ........... .......... .......... ........... .......... .....4
2.Future.......................................................................................................................6
Parents......................................................................................................................6
Homeownership.......................................................................................................6
Career.......... ........... .......... .......... ........... .......... ........... .......... .......... ........... .......... .....7
Financialworries........... .......... ........... .......... .......... ........... .......... ........... .......... .......... 8
3.Savingsanddebt...................................................................................................11
Savings....................................................................................................................11
Debt.........................................................................................................................14
4.Resilience...............................................................................................................16
5.Attitudestosaving.................................................................................................18
6.Pensions.......... .......... .......... ........... .......... ........... .......... .......... ........... .......... .......... 22
7.Savingsadviceandinfuence........... .......... .......... ........... .......... .......... ........... ........ 24
Concludingthoughts.......... ........... .......... .......... ........... .......... ........... .......... .......... .....26
CONTENTS
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IPPR |Young people and savings: Polling results2
ThefnancialutureoyoungpeopleintheUKisanissuethatrequiresurgentattention.
WithyouthunemploymentatrecordlevelsooveronemillioninNovember2011,1
theprospectsoryoungpeoplehavereachedanewlow.Homeownershipisgetting
increasinglyoutoreachoryoungfrsttimebuyers,withlargedepositsbeingapre-
requisiteorgettingmortgages.ThescrappingotheEducationalMaintenanceAllowance
(EMA)andsteepincreasesintuitioneesmeanthatyoungpeopleaceanincreasing
fnancialchallengeitheywishtopursuetheireducation.Thisresearchaimstocapturethe
moodoyoungpeopleinsuchachallengingeconomicenvironment.
ThisbriefngpresentsfndingsromanonlinepollconductedbyYouGovwith1,504youngpeopleaged16to29.Alltherespondentshadincomesbelowthemedianincomeo
21,000orthisgroup.
Thepollingwasconductedaspartoawiderprojectlookingathowtogetyoungpeople,
particularlythoseonlowincomes,tosavemore.Thisprojectisdesignedtobuildgreater
understandingothesavingbehaviourandattitudesoyoungpeoplelivingintheUK.It
willalsoinvolvethreeworkshopswithyoungpeopleandinterviewswithkeystakeholders.
Theultimateaimistomakeachievablerecommendationsonhowyoungpeople,
particularlythoseonlowincomes,canbeencouragedtosavemoreorthelongerterm.2
Thepollingreportedherealsoprovidesanopportunitytoexaminetheattitudesyoung
peoplehavetowardstheiruture,lookingattheirexpectationswithregardstostandards
oliving,homeownershipandcareers.Comparisonswithpreviouspollsandresearchshowhowtheattitudesandbehaviouroyoungpeoplehavebeenimpactedbythe
fnancialcrisisandthenewfnanciallandscapetheyareacing,andallowustoexplore
otherlonger-termtrends.
1 Seehttp://www.ons.gov.uk/ons/rel/lms/labour-market-statistics/january-2012/index.html
2 Formore,seehttp://www.ippr.org/research-project/44/8008/young-people-and-savings
INTRODUCTION
http://www.ons.gov.uk/ons/rel/lms/labour-market-statistics/january-2012/index.htmlhttp://www.ippr.org/research-project/44/8008/young-people-and-savingshttp://www.ippr.org/research-project/44/8008/young-people-and-savingshttp://www.ons.gov.uk/ons/rel/lms/labour-market-statistics/january-2012/index.html -
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IPPR |Young people and savings: Polling results3
Mostyoungpeopledonoteelfnanciallysecure:47percenteithertendedtodisagree
orstronglydisagreedwiththestatementIeelfnanciallysecure,comparedwith
29percentwhotendedtoagreeorstronglyagreed.
23%
23%
30%
17%
6%2%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
Theyoungerpeoplewere,themorelikelytheyweretoagreewiththestatementIeelfnanciallysecure:38percento1617yearoldstendedtoagreeorstronglyagreedwith
thestatement,comparedto31percento18to21yearoldsand24percento22to29
yearolds.Thoseinthe1617grouparemorelikelytobelivingwiththeirparentsandsohave
limitedlevelsofnancialresponsibility,whichnodoubtaectstheireelingsandresponse.
(Thiswillalsohaveaectedtheirresponsestootherquestionsthroughoutthisbriefng,itis
indicatedwherevertheiranswersaremateriallydierentromthoseotheolderagegroups.)
Incomedidnotaecttheextenttowhichpeopleeltfnanciallysecurebutemployment
statusdid:42percentounemployedyoungpeoplestronglydisagreedwiththe
statementIeelfnanciallysecure,comparedwith16percentoull-timeworkers.
0%
40%
80%
20%
60%
100%
Work
ingfull-t
ime
Worki
ngpart-tim
e
ALLW
ORKE
RS(NET
)
Fu
ll-tim
estud
ent
Unem
ploye
d
Notwork
ing/Othe
r
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
1. FINANCIALSECURITY
Figure1.1
Agreementwiththe
statementIeel
fnanciallysecure
Figure1.2
AgreementwiththestatementIeel
fnanciallysecure,by
employmentstatus
Ieel
nancially
secure
Ieelnancially
secure
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IPPR |Young people and savings: Polling results4
ControlRoughlythesameproportionoyoungpeopleeelthattheyhavecontroloverboththeir
fnancesandtheirlives,with59percenttendingtoagreeorstronglyagreewiththe
statementsIhavecontrolovermyfnancesandIhavecontrolovermylie.18percent
and17percentrespectivelyeitherdisagreedorstronglydisagreedwiththesestatements.
14%
45%
21%
14%
2%4%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
12%
47%
21%
13%
2%4%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
Obviousdierencesbetweenemployedandunemployedyoungpeopleexistedinthe
resultsorthesequestions,with58percentoemployedyoungpeopleagreeingthatthey
hadcontrolovertheirfnancescomparedwith34percentounemployedyoungpeople.
ThedierencewaslargerorthestatementIhavecontrolovermylieat58percent
and23percentrespectivelyhighlightingtheactthatunemploymentcanhavear-
reachingeectsbeyondfnancialinsecurity.
Thereisalsoanegativerelationshipbetweenageandthelikelihoodoeelingincontrolo
oneslie(seefgure1.5below).
TheseresultscanbecontrastedwithastudyundertakenbytheChildrensMutualin
20093whichassessedthedegreetowhichyoungpeopleaged18to25eltfnancially
independent,andwhichexploredarangeootherareasrelatedtothefnancialutureoyoungpeople.Youngpeoplewereaskedtoratethemselvesaccordingtohowfnancially
independenttheythoughttheywere,usingafve-pointscale.Thelargestproportiono
3 Seehttp://www.thechildrensmutual.co.uk/PDF/Young_people_and_fnancial_independence.pd
Figure1.3
Agreementwiththe
statementIhavecontrol
overmyfnances
Figure1.4
Agreementwiththe
statementIhavecontrol
overmylie
Ihave
control
overmy
nances
Ihave
controlover
mylie
http://www.thechildrensmutual.co.uk/PDF/Young_people_and_financial_independence.pdfhttp://www.thechildrensmutual.co.uk/PDF/Young_people_and_financial_independence.pdf -
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IPPR |Young people and savings: Polling results5
youngpeoplelocatedthemselvesontheindependentsideothescale,with47percent
omenand52percentoemaleschoosingtheindependentoption.
0%
20%
50%
40%
10%
30%
60%
Strongly
agree
Tend
toagree
Neith
eragree
nor
disa
gree
Tend
toagree
Strongly
disa
gree
Dontk
now
1617 1821 2229
Figure1.5
Agreementwiththe
statementIhavecontrol
overmyfnances,by
agegroup
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IPPR |Young people and savings: Polling results6
Thissectionpresentsindingsontheattitudesandexpectationsoyoungpeoplelooking
orward,speciicallyhowtheycomparetheirownprospectstotheirparentsatthesame
ageandabouttheirexpectationsconcerninghomeownershipandutureemployment.
ParentsOnlyaminorityorespondentseltthattheywouldbebetterothantheirparents:
28percenteltthattheirfnancialprospectswerealittlebetteroralotbetterthantheir
parentswereatthesameage,while44percentsaidtheywereworsetosomedegree.
Responses
Alotbetter 12%
Alittlebetter 16%
Nobetterbutnoworse 19%
Alittlebitworse 22%
Alotworse 22%
Dontknow 9%
Onthisissue,optimismwasparticularlylowortheoldergroupoyoungpeople,with
only21percento2229yearoldseelingthattheirprospectswerealotoralittle
betterthantheirparents.Thisperhapsreectstheincreasingpressureonthisgroup,
whoarelesslikelytobelivingathomeortobestudentsandmorelikelytohavefnancial
responsibilities.
Thereisasensethatthispessimismissomethingnew,ratherthanageneraltendency
orpeopleattheagewhentheyarejustsettingupinliealwaystobeabitgloomy
becauseothepressurestheyace.Thisintergenerationalinequityhasbeenpickedupby
politicians,mostnotablybyDavidWillettsinhisbook,The Pinch.EdMiliband,duringhis
2011partyconerencespeech,saidthatorthefrsttimeyoungergenerationsdidnoteel
positiveabouttheirutureandelttheywoulddoworsethantheirparents. 4Acombination
oactorsislikelytobecontributingtothisgloom:therecessionandyouthunemployment
maybethemainreasons,whichwouldsuggestthattheremightbesomechangeo
opinionshouldtheeconomicsituationimprove.Butotherlong-termactorscouldalso
contributetothispessimisticview:changestotheuniversitysystem,orexample,mayhavealastingimpactontheattitudesoyoungpeoplelivingintheUK.
HomeownershipAmajorityorespondentselttheywouldowntheirownhousesintheuture,with
62percentagreeingorstronglyagreeingwiththestatementIwillownmyownhousein
theuture.
Theemploymentstatusorespondentsaectedtheireelingsabouthomeownership.
Unemployedrespondentsweremoreuncertainaboutwhethertheywouldowntheirown
home,with17percentsayingtheydidntknowwhethertheyagreedwiththestatement
and23percentneitheragreeingnordisagreeing.
4 Forbackgroundtothisspeechseehttp://resh-ideas.org.uk/uploads/35ea239-daed-1dc4-3d41-
bd5d04ce675e.pd
2. FUTURE
Table2.1Howdoyoueelyour
uturefnancialprospects
arecomparedtothoseo
yourparent(s)whenthey
wereyourage?
http://fresh-ideas.org.uk/uploads/f35ea239-daed-1dc4-3d41-bd5d04ce675e.pdfhttp://fresh-ideas.org.uk/uploads/f35ea239-daed-1dc4-3d41-bd5d04ce675e.pdfhttp://fresh-ideas.org.uk/uploads/f35ea239-daed-1dc4-3d41-bd5d04ce675e.pdfhttp://fresh-ideas.org.uk/uploads/f35ea239-daed-1dc4-3d41-bd5d04ce675e.pdf -
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IPPR |Young people and savings: Polling results7
27%
35%
16%
9%
8%
6%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
0%
40%
80%
20%
60%
100%
Worki
ngfull-time
Worki
ngpart-time
ALLW
ORKE
RS(NET)
Full-t
imes
tudent
Unem
ployed
Notw
orking
/Other
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
Thisshowsthatdespitetheincreasingdifcultyyoungpeopleaceinpurchasingahome,
eventhemajorityothoseonlowincomesstillexpecttobeabletodoso.Thissuggests
thathomeownershipremainsanimportantaspectoBritishculture.The2009Childrens
Mutualsurveyshowedthatoverhaloyoungpeopleeltthatbuyingahomeisa
requirementorfnancialsecurity,whichseemstounderlinetheimportanceplacedon
homeownershipamongyoungpeople.
TheRBSMoneySensePanelReport(2010) 5fndsthatthisisalsotrueoBritish
teenagers.Itoundthatoverhalo1219yearoldsexpecttobuyahousebythetime
theyare25yearsoldand82percentbythetimetheyare30.Asthisiswellabovethe
currentUKhome-ownershiprate,thereissomethingoaparadoxhere:youngpeople
thinktheyaregenerallylesswell-placedfnanciallythantheirparentsbutarealmost
certainlyoverlyoptimisticabouttheirchancesoowningahome.
CareerMostrespondentswereoptimisticabouttheiruturecareer,with56percentagreeing
withthestatementIwillhavealong-termcareer.Only16percentdisagreedorstrongly
disagreedwiththestatement.
5 Seehttp://www.rbs.com/microsites/MoneysenseResearchPanel/download/MoneySense_Panel_Report.pd
Figure2.1
Agreementwiththe
statementIwillownmy
ownhouseintheuture
Figure2.2
Agreementwiththe
statementIwillownmy
ownhouseintheuture,
byemploymentstatus
Iwillown
myown
housein
theuture
Iwillown
myown
housein
theuture
http://www.rbs.com/microsites/MoneysenseResearchPanel/download/MoneySense_Panel_Report.pdfhttp://www.rbs.com/microsites/MoneysenseResearchPanel/download/MoneySense_Panel_Report.pdf -
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IPPR |Young people and savings: Polling results8
19%
37%
20%
11%
8%
5%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
Again,employmentstatusaectedtheresults.Unemployedrespondentsweretheleast
positive,with32percentagreeingorstronglyagreeingwiththestatement.Thiscanbe
contrastedwith46percentopart-timeworkers,52percentothoseinull-time
employmentand70percentoull-timestudents.
0%
40%
80%
20%
60%
100%
Working
full-t
ime
Working
part-tim
e
ALLW
ORKE
RS(NET
)
Full-t
imestud
ent
Unem
ployed
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
FinancialworriesManyrespondentswereworriedabouttheirfnancialutureandabilitytomeettheir
obligations:41percentorespondentstendedtoagreeorstronglyagreewiththe
statementIotenworryaboutmymonthlycosts,comparedwith34percentwho
disagreedorstronglydisagreed(seefgure2.5below).
Again,theresultscorrelatewithemploymentstatus.Unemployedpeopleworriedthe
most,with60percentagreeingorstronglyagreeingwiththestatement,comparedwith
45percentothoseinull-timeemploymentand33percentostudents.
Themajorityorespondentseltthattheywouldworryaboutmoneyregardlessothe
eorttheymade,with59percentoallrespondentstendingtoagreeorstronglyagree
withthestatementEveniIworkhardIwillalwaysworryaboutmoney,comparedwith
20percentwhodisagreedorstronglydisagreed.
Figure2.3
Agreementwiththe
statementIwillhavea
long-termcareer
Figure2.4
Agreementwiththe
statementIwillhavea
long-termcareer,by
employmentstatus
Iwillhave
along-term
career
Iwillhave
along-term
career
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IPPR |Young people and savings: Polling results9
12%
29%
20%
26%
3%8%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
14%
45%
18%
17%
3%3%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
Thisresponseisaectedbyemploymentstatusbutnottothesamedegreeasother
questionsabouttheuture.Oull-timeworkers,62percentagreedorstronglyagreed
withthestatement,comparedto67percentopart-timeworkers,66percento
unemployedrespondentsand52percentostudents.
Halotherespondentswereworriedabouttheirutureemployment,with50percent
tendingtoagreeorstronglyagreewiththestatementMyemploymentprospectsworryme,comparedwith27percentwhodisagreedorstronglydisagreed(seeigure2.7
below).Whencontrastedwiththeindingthatmostyoungpeopleareoptimisticabout
theirlonger-termcareers,thissuggeststhatyoungerpeople,althoughworriednow,
eelthatthingswillgetbetter.Thismaybebecauseyoungerpeopleviewtherecession
andthechallengesassociatedwithstartingacareerasshorter-termbarrierstobe
overcome.
Unsurprisingly,unemployedrespondentsweremoreworriedabouttheiremployment
prospectsthanemployedrespondents,with73percentothatgroupagreeingorstrongly
agreeingwiththestatement,comparedwith50percentoallworkers.Theresultsalso
showthatpart-timeemployeesaremoreworriedabouttheiremploymentprospectsthan
ull-timeworkers,with58percentoparttimeworkersagreeingorstronglyagreeingwith
thestatement,comparedto48percentoull-timeworkers.Thissuggeststhatpart-time
workisviewedasbeinglesssecurethanull-timework.
Figure2.5
Agreementwiththe
statementIotenworry
aboutmyabilitytomeet
mymonthlycosts
Figure2.6
Agreementwiththe
statementEveniIwork
hard,Iwillalwaysworry
aboutmoney
Iotenworry
aboutmyability
tomeetmy
monthlycosts
EveniI
workhard
Iwillalways
worryabout
money
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IPPR |Young people and savings: Polling results10
18%
32%
19%
21%
3%6%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
Figure2.7
Agreementwith
thestatementMy
employmentprospects
worryme
Myemployment
prospects
worryme
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IPPR |Young people and savings: Polling results11
Thissectionprovidesanalysisorespondentscurrentfnancialsituation,specifcally
assessingtheamountosavingsanddebtheldbyyoungpeople.
SavingsNearlyaquarteroallrespondentsdidnothaveanysavingsandanadditional10percent
hadlessthan100intotal:overall,athirdoallrespondentshadlessthan100in
savings.Only29percenthad3,000ormoreandoneinfvewithover5,000.
Thishighlightsthelowlevelosavingsheldbyyoungpeople.Financialadvisersgenerally
recommendholdingaminimumothreemonthsworthodisposableincomeinsavingsincaseofnancialemergencies.Thevastmajorityoyoungpeopleonlowincomeshavenot
achievedthisthreshold.
0%
5%
20%
15%
10%
25%
Idontha
veany
savin
gs
Less
than
10
0
100
49
9
500
99
9
Dontk
now
Moreth
an20
,000
10,00
019
,999
5,000
9,99
9
4,000
4,99
9
3,000
3,99
9
2,000
2,99
9
1,000
1,99
9
Prefer
not
tosay
Levelosavingswasnotcorrelatedtoincometoanysignifcantdegree.Therewere
dierencesoundbetweendierentages:30percento2229yearoldsreportedhaving
nosavings,comparedto19percento1821yearoldsandonly13percento1617
yearolds.Thissuggeststhegroupleastlikelytobefnanciallyindependentandreceiving
theirownincomeismorelikelytohavetheirownsavings.
Employmentstatusalsoinuencedtheamountosavings:only27percentoull-
timeworkershadnosavings,comparedwith45percentounemployedrespondents.
Interestingly,only18percentoull-timestudentssaidthattheydidnothavingany
savings,althoughthisislikelytobepartiallydowntodierencesinage,withmanyo
thoseinthiscategorylikelytobestilllivingathomewiththeirparents.
Thereweresomesmalldierencesbetweenyoungmenandwomen,withwomenhaving
lowersavingsthanmen.
YoungpeoplelivingintheNorthandtheMidlandsweremorelikelytorespondthattheydidnothaveanysavings.Forexample,29percentorespondentsromtheNorth
reportedhavingnosavingscomparedwith19percentothoselivinginLondonand
20percentothoselivingintheSouth.
3. SAVINGSANDDEBT
Figure3.1
Levelocurrentsavings
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IPPR |Young people and savings: Polling results12
Worki
ngfull-t
ime
Worki
ngpart-tim
e
ALLW
ORKE
RS(NET
)
Full-t
imes
tudent
Unem
ploye
d
Notw
orking
/Othe
r0%
40%
80%
20%
60%
100%
90%
70%
50%
30%
10%
I dont have any savings Less than 100 100499 500999
Dont know
More than 20,00010,00019,9995,0009,999
4,0004,9993,0003,9992,0002,9991,0001,999
Prefer not to say
0%
5%
20%
15%
10%
25%
Idontha
veanys
aving
s
Less
than
10
0
100
49
9
500
99
9
Dontk
now
Moretha
n2
0,00
0
10,00
019
,999
5,000
9,99
9
4,000
4,99
9
3,000
3,99
9
2,000
2,99
9
1,000
1,99
9
Prefer
not
tosay
Male Female
North
0% 90%80%70%60%50%40%30%20%10% 100%
East
Scotland
Wales
South
Midlands
London
NorthernIreland
I dont have any savings Less than 100 100499 500999
Dont know
More than 20,00010,00019,9995,0009,999
4,0004,9993,0003,9992,0002,9991,0001,999
Prefer not to say
Figure3.2
Levelocurrentsavings,
byemploymentstatus
Figure3.3
Levelocurrentsavings,
bygender
Figure3.4
Levelocurrentsavings,
byregion
-
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IPPR |Young people and savings: Polling results13
Despitehavinglowlevelsosavings,manyyoungrespondentseltthattheyhadsavedor
unexpectedfnancialdemands.Overhalotherespondentsagreedorstronglyagreed
withthestatementIalwaysmakesureIhavemoneysavedorarainyday.
0%
20%
40%
10%
30%
50%
Strongly
agree
Tend
toagree
Neith
eragree
nor
disa
gree
Tend
toagree
Strongly
disa
gree
Dontk
now
Thisisanapparentlycontradictoryresult,andsuggeststhatyoungpeopleareunawareo
howmuchmoneytheywouldneedi,orexample,theylosttheirjob.Thisgapbetween
perceptionandrealitywasalsooundintheFSAsfnancialcapabilitysurvey(2006),which
showedthat75percentorespondentsreportedthattheyensuredtheyhadsavingsora
rainydaywhilenearlyhalorespondentsdidnotinacthaveanysavings.Italsooundthatthiswasworseoryoungergroupsopeople.Thispointstoalackounderstanding
amongyoungpeopleabouttheamountofnancerequiredortheirutureandsuggests
thatfnancialeducationcouldbeanimportantaspectoanyattempttoinuencethe
savingsbehaviouroyoungpeople.
Dierencesbetweengroupsoyoungpeoplewereidentifedwithintheresults.In
particular,unemployedyoungpeoplewerelesslikely(38percent)tosaythattheysaved
orarainyday,comparedwithoverhal(53percent)oworkers.Again,therewere
nosignifcantdierencesbetweenyoungpeopleondierentincomes,suggestingthat
incomepersedoesnotplayastrongroleinshapingsavingsbehaviour.
Alackounderstandingastowhatsavingsareneededisalsoreectedinthefndings
onexpectedsavingsrequiredortheuture.Respondentswereaskedtoestimatehowmuchsavingstheywouldneedattheageo30,assumingtheyneededtosaveor
theirpension,adepositonahomeanduturesocialcarecosts(seefgure3.6below).
Worryingly,themostcommonanswerwasdontknow,with34percentorespondents
selectingthisoption.
Mostothosewhodidsuggestanappropriateamounttendedtounderestimatetheirlikely
needs.Theaveragepropertyboughtbyafrst-timebuyerisaround120,000,according
totheHaliaxhousepriceindex,6sowithlendersnowrequiringa20percentdeposit,
around25,000isneededtobuyahouse,beorepensionandothersavingsaretaken
intoaccount.
6 Seehttp://www.lloydsbankinggroup.com/media1/economic_insight/haliax_house_price_index_page.asp
Figure3.5Agreementwiththe
statementIalways
makesureIhavemoney
savedorarainyday
http://www.lloydsbankinggroup.com/media1/economic_insight/halifax_house_price_index_page.asphttp://www.lloydsbankinggroup.com/media1/economic_insight/halifax_house_price_index_page.asp -
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IPPR |Young people and savings: Polling results14
15%
15%
13%
1%3%
15%
34%
4%
Less than 4,999 5,000 to 14,999 15,000 to 24,999
25,000 to 34,999 35,000 to 39,999 40,000 to 44,999
45,000 to 49,999 50,000 or more Don't know
DebtNearlyathirdoyoungpeople(30percent)donothaveanydebt,butthesame
proportionhavedebtsoover10,000.Onein10youngpeoplehasdebtsobetween
1,000and10,000.
0%
10%
5%
25%
20%
15%
30%
Idonthave
anyd
ebt
Lessth
an100
1004
99
50
09
99
Dontkn
ow
Moretha
n2
0,000
10,00
019
,999
5,00
09
,999
4,00
04
,999
3,00
03
,999
2,00
02
,999
1,00
01
,999
Prefer
nott
osay
Understandably,thisisgreatlyaectedbyagegroup.Orespondentsaged1617,
85percentdidnothaveanydebts,whereasonly26percentothe1821groupand
19percentothe2229groupweredebtree.Thisreectstheincreasinglikelihoodo
youngerpeoplerequiringdebtastheyleavehome,gothroughuniversity,andmakelarge
purchases.
Theresultsdonotshowsignifcantdierencesinrelationtoemploymentstatusbut,
interestingly,theamountodebtheldisrelatedtoincomelevelsoyoungpeople.Higher
earnersweremorelikelytohavedebt,with43percentothoseearningbelow4,000ayearreportingthattheydidnothavedebts(thiswillmainlybetheyoungeragegroup),
comparedwith18percentothoseearning13,50120,500.
Thisislikelytobeaectedbythelikelihoodthatlowerearnersareintheyoungergroups
andthathigherearnershavegreatereligibilityorreceivingcredit.
Figure3.6
Levelosavingsrequired
atage30
Figure3.7
Levelodebtheldby
youngpeople
-
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IPPR |Young people and savings: Polling results15
0% 20% 40% 60% 80% 100%
I dont have any debt
Less than 99
100499
500999
1,0001,999
2,0002,999
3,0003,999
4,0004,999
5,0009,99910,00019,999
More than 20,000
Don't know
Prefer not to say
Under 4,000 per year 4,0007,000 per year
7,00113,500 per year 13,50120,500 per year
Levelsodebtheldwerealsoaectedbythenumberochildrenrespondentshad.Othe
youngpeoplewithoutchildren,19percentdidnothaveanydebtbystarkcontrast,
44percentothosewithonechild,67percentothosewithtwochildrenand
52percentothosewiththreechildrenweredebtree.Thissuggeststhathavingchildren
mayresultinmorecautiousfnancialbehaviourthoughitisalsopossibleinsomecases
thathavingdebtactsasaconstraintonstartingaamily.
Figure3.8
Levelodebtheldby
youngpeople,byincome
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IPPR |Young people and savings: Polling results16
Respondentswereaskedabouthowtheywouldmakeendsmeetitheybecame
suddenlyunemployed. 7Anumberosuggestedoptionsweregiven,aswellasthe
opportunitytoselectotherandnominateanindividualresponse.Respondentswere
allowedtoselectmorethanoneanswer.
Response
Cutbackonspending 63%
Drawmoneyromsavingsaccount 40%
Borrowmoneyromamily/riends 33%
Claimsocialsecuritybenefts 33%
Askamily/riendstogivemoneytohelpout
Usecreditcardoroverdrat 20%
Makearrangemen twithcreditorstopay less/suspendpayments 8%
Dontknow 7%
Sellinvestments 7%
Employerwouldpaysickpay 5%
Wouldntmakeendsmeet;wouldallbehindwithbillsorothercommitments 5%
Takeoutaloan(includingsocialundloan,payday,doorstep,bankloanetc) 5%Othernominatedresponses 3%
Claimoninsurancepolicy 2%
Bor rowagain sthome/re-mortgage/in creasemortgageonhome 2%
Youngpeopleclaimtheywouldbemorelikelytorelyonmoneytheyhavealreadysaved
andareductionintheiroutgoingstocope.Onlyoneinfvesaystheywoulduseacredit
cardoroverdrat,only5percentsaidtheywouldtakeoutaloan,andonly2percent
wouldborrowagainstahomeinordertomakeendsmeet.Thisseemstoindicatea
preerenceormorefnanciallybenefcialapproachestocopingwithalossoincome,with
manysayingtheywouldopttoavoidthecostlyinterestaccruedondebt.However,their
abilitytorelyontheirownsavingsisquestionablewhenconsideringthatonlyoneinfve
hassavingsoover5,000.
ThisconcurswithapreviousstudyundertakenbytheFinancialServicesAuthority(FSA)
ofnancialcapabilityin2006.8Itoundthat84percentorespondents(notjustyoung
people)stronglyagreedortendedtoagreethattheywouldrathercutbackonspending
thanaccumulatedebtonacreditcard.
Surprisingly,onlyathirdorespondentsinoursurveysaidtheywouldclaimsocialsecurity
benefts,suggestingthattheyeltoptimisticthattheywouldbeunemployedoronlya
shortperiodotimeorthattheywouldpreertorelyonothersourcesoincome.However,
thisresponsewasmorepopularamongtheoldergroup,with40percentothoseaged
2229reportingthattheywouldclaimbenefts.
Overaquarterorespondentssaidtheywouldrelyonhelpromriendsandamilyinthecaseounemployment.In2008,theChildrensMutualundertookasurveyoyoung
7 Respondentswhowerecurrentlynotinworkwereaskedaboutwhattheyhadbeendoingtomakeendsmeet.
8 Seehttp://www.sa.gov.uk/pubs/other/fncap_baseline.pd
4. RESILIENCE
Table4.1
Makingendsmeetinthe
eventounemployment
http://www.fsa.gov.uk/pubs/other/fincap_baseline.pdfhttp://www.fsa.gov.uk/pubs/other/fincap_baseline.pdf -
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IPPR |Young people and savings: Polling results17
peopleaged1825andtheirparentswhichaskedsomerelevantquestionsinthisarea. 9
Itoundthatover60percentotheyoungpeopleagreedwiththestatementIthinkmy
parentsshouldsupportmewhenIturn18comparedwith15percentwhodisagreed.
Thesamesurveyshowedthatover50percentoparentsalsoeltthattheyshould
continuetosupporttheirchildrenatertheyturn18.Thissuggestspersonalrelationshipsareanimportantsourceosupportormanyyoungpeopleandthatthisisanexpectation
obothyoungpeopleandtheirparents.
Inoursurvey,resultsdidnotvarymarkedlybetweenincomegroups,suggestingincome
isnotaactorindeterminingresponsestounemployment.Otherresponsesnominated
includedsellingpossessions,relyingonapartnersincomeandmovingbackintothe
amilyhome.
Respondentswerealsoaskedhowlongtheythoughttheycouldmakeendsmeetshould
theybecomeunexpectedlyunemployed.Theresultsshowedthat44percentoyoung
peopleelttheywouldlastlessthanthreemonthsaterwhichtheywouldbeunableto
makeendsmeet.
Twelve months or more Dont know
More than one week but less than one month
More than three months but less than six months
More than one month but less than three months
11%
13%
19%
27%
3%
13%
Less than one week
More than six months but less than twelve months
14%
9 Seehttp://www.sirc.org/publik/trust_und_generation.pd
Figure4.1
Makingendsmeetinthe
eventounemployment,
bytime
http://www.sirc.org/publik/trust_fund_generation.pdfhttp://www.sirc.org/publik/trust_fund_generation.pdf -
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IPPR |Young people and savings: Polling results18
Generalattitudestowardssavingweremixed.Whenaskedtowhatextenttheyagreed
withthestatementItendtoliveortodayandleavetomorrowtotakecareoitsel,
34percentorespondentsagreedorstronglyagreed,comparedwith47percentwho
disagreedorstronglydisagreed,showinganoveralltendencytothinkabouttheuture.
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
1% 6%
28%
18%
31%
16%
Havingchildrenhadlittleeectonwhetherrespondentsagreedordisagreed:43percent
othosewithchildrendisagreedorstronglydisagreedwiththestatementcomparedwith
49percentothosewithoutchildren.Asinthediscussionodebtlevelsabove,thiscould
reectthegreaterlevelsoresponsibilityeltbyparents,whoeeltheyneedtoprovide
securityortheirchildren,thoughthegapbetweenresponseratesissmall.
Thevastmajorityorespondents(86percent)wanttosaveorthelongerterm.
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
1% 1%
38%
48%
9%
2%
Theproportionorespondentswhoreportedhavingmoneyletoverattheendothe
weekaterallexpenseshadbeenpaidoutwassplitairlyevenlybetweenthosethatdoall
othetime,mostothetime,sometimesandrarely,butwithonein10sayingthisnever
happened.
5. ATTITUDESTOSAVING
Figure5.1
Agreementwiththe
statementItendto
liveortodayandleave
tomorrowtotakecare
oitsel
Figure5.2
Agreementwiththe
statementIwouldliketo
saveorthelongerterm
Itendtolive
ortodayand
leavetomorrow
totakecareoitsel
Iwouldlike
tosaveorthe
longerterm
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IPPR |Young people and savings: Polling results19
All of the time Most of the time Sometimes
Rarely Never Dont know
23%
18%
22%19%
10%
8%
Menwereslightlymorelikelythanwomentohavemoneyletoverattheendotheweek.
Allo
fthe
time
Mosto
fthe
time
Sometim
es
Rarely
Never
Dontk
now
Male Female
0%
5%
10%
15%
20%
25%
Incomedidnotshowanycleareectonthisbutemploymentstatusdid,withonly
19percentounemployedrespondentssayingtheyhadmoneyletoverallorsomeo
thetime,comparedwith41percentoallworkersand45percentoull-timestudents.
Mostyoungpeopleworryabouttheirmonthlycosts(seefgure5.5below).Onthispoint,
morewomenthanmenreportedworrying,with46percentstronglyagreeingortendingto
agree,comparedto38percentomen.
Amajorityorespondents(57percent)eltthattheywerelesslikelytosaveasaresulto
thefnancialcrisisothepastthreeyears.Thiswasmostlybecausetheyhavelessmoney
tosaveorbecauseinterestratesaresolow,butonein10alsoeltthatitwasbecause
theyhadreducedtrustinfnancialinstitutions.Agreaterproportionounemployedyoungpeople(84percent)eltthattheywerelesslikelytosaveasaresultothefnancialcrisis
unsurprisingly,themostsignifcantreasongivenorthiswasalackoresources,with
46percentsayingitwasbecausetheywerelesswell-o.Itislikelythatmanyothe
Figure5.3
Responsestothe
questionHowotendo
youhavemoneyletover
attheendotheweek
aterallexpensesarepaid?
Figure5.4
Responsestothe
questionHowotendo
youhavemoneyletover
attheendotheweek
aterallexpensesare
paid,bygender
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IPPR |Young people and savings: Polling results20
unemployedrespondentsmayhavelosttheirjobsasaresultothefnancialcrisis,which
perhapsexplainsthehigherresponserate.
20%
12%
29%26%
8%
3%
Strongly agree Tend to agree Neither agree nor disagree
Tend to disagree Strongly disagree Dont know
Eectonsaving
Noeectthecris ishasnotchangedmyattitudetowardssaving 29%
IamlesslikelytosavebecauseIamlesswell-o 26%
Iammorel ik elytosavebecausetheou tlook ismoreun certain 24%
Iamlesslikelytosavebecauseinterestratesaresolow 20%
Iamlesslikelytosavebecausemytrustinfnancialinstitutionshasdiminished 11%Dontknow 5%
Other 1%
Arangeoreasonsweregivenornotsaving,withlackoaordabilityandhighoutgoings
beingthemainones(seefgure5.6below).Onein10respondentseltthattheydid
notwanttheirmoneytiedupindierentaccountsincasetheyneededtouseit,anda
urther14percenteltthattherewerenotenoughincentivestosave.Thissuggeststhat
althoughalackomoneyisthemainreason(becauseoeitherreducedincomelevelsor
increasedcostsoliving),thewaysavingsaccountsaredesignedcouldalsobeaactorin
encouragingyoungerpeopletosave.10
Onthisissue,responseswererelatedtoagegroup,with39percento1617yearoldsblamingalackoaordability,comparedwith58percento1821yearoldsand
70percento2229yearolds.Theyoungestgroupwasinsteadslightlymorelikely
toreportthattheydidnotunderstandfnancialproductsorthatthequestionwasnot
applicabletothem.Thismaybearesultothelikelihoodthattheyoungergrouphaveno
incomeromemploymentandsoeelthatthisislessoaactorintheirdecisionsabout
saving.
TheseresultsbroadlymatchthoseoundbyNationalSavings&Investments(NS&I)when
itusedtoaskasimilarquestioninitssavingssurveys.Thelasttimeitaskedsucha
questioninthesummero2009itoundthatjustoverhaloallrespondents(allage
groups)saidthemainthingstoppingthemromsavingmorewasIcantaordtosave;
myoutgoingspreventmeromsaving. 11
10 FormoreinormationondesigningsavingsaccountsseeDolphinT(2010)Designing a life course savings account:
How to help low to middle income families save more,London:IPPR.http://www.ippr.org/publications/55/1839/
designing-a-lie-course-savings-account-how-to-help-low-to-middle-income-amilies-save-more
11 Seehttp://www.nsandi.com/fles/asset/pd/savings_survey_summer09.pd
Figure5.5
Agreementwiththe
statementIotenworry
aboutmyabilitytomeet
mymonthlycosts
Table5.1
Eectsothefnancial
crisisonsavings
behaviour
Iotenworry
aboutmyabilitytomeetmy
monthlycosts
http://www.ippr.org/publications/55/1839/designing-a-life-course-savings-account-how-to-help-low-to-middle-income-families-save-morehttp://www.ippr.org/publications/55/1839/designing-a-life-course-savings-account-how-to-help-low-to-middle-income-families-save-morehttp://www.nsandi.com/files/asset/pdf/savings_survey_summer09.pdfhttp://www.nsandi.com/files/asset/pdf/savings_survey_summer09.pdfhttp://www.ippr.org/publications/55/1839/designing-a-life-course-savings-account-how-to-help-low-to-middle-income-families-save-morehttp://www.ippr.org/publications/55/1839/designing-a-life-course-savings-account-how-to-help-low-to-middle-income-families-save-more -
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IPPR |Young people and savings: Polling results21
0% 10%
20%
30%
40%
50%
60%
70%
I dont want my money tied up in savings accounts
Dont know
I dont see the need to save
Other
I nd saving too confusing
Not applicable
I dont have time to sort it out
I dont trust nancial providers
I dont think I need to save more
Not enough incentives to save
My outgoings prevent me from saving
I cant afford to save
Inoursurvey,respondentsweremostlikelytothinkaboutsavingwhentheyhadmoney
letover(36percent),whentheyhadsomethingspecifctheywantedtopurchase
(31percent)orwhentheyhadjustbeenpaid(29percent).Onein10respondentsdid
noteeltherewasaspecifctimetheywouldthinkaboutsavingordidnotthinkabout
savingatall,andonly12percentalreadyhadadirectdebitsetupthatmaderegular
paymentsintoasavingsaccount.Thisindicatesanapproachtosavingswherespecifc
eventsandpurchasesmotivatesavingsbehaviour.
Response
WhenIhavepaidoallomybillsandhavesomemoneyletover 36%
WhenIwanttobuysomethingspecifcally 31%
WhenIhavejustreceivedmyincomeeachweek/month 29%
WhenIhaveanoccasionsuchasabirthdayorChristmascomingup 28%
JustbeoreIgetmynextlotoincome 12%
Whenanemergencycomesup 12%
Ihaveadirectdebitsetuptogointomysavingsaccountonaregularbasis 12%
NotapplicableIamnotmorelikelytosaveatanyparticulartime/Idont
thinkaboutsaving
10%
Other 5%
Dontknow 4%
Thevastmajorityounemployedyoungpeopleeltthatlackoaordabilitywasthemain
reasonornotsaving,with80percentlistingthisasareasoncomparedwith63percent
oallemployedrespondents.Despitethis,incomeleveldidnotseemtoaectthereasons
putorwardornotsaving.
Figure5.6
Reasonsgivenornot
saving
Table5.2Responsestothe
questionWhenareyou
mostlikelytothinkabout
saving?
-
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IPPR |Young people and savings: Polling results22
Thevastmajorityoyoungpeopledidnothavepensions,withonly13percentreporting
thattheyortheiremployerpaidintoapersonaloroccupationalpension.
Yes, I have an occupational or personal pension
No, I dont have an occupational or personal pension
Dont know
83%
13%4%
Dierenceswereoundbetweenagegroups,withthoseinthe2229groupbeingmore
likelytohaveapension.Nevertheless,ourinfveothisgroupdidnot.
Yes, I have an occupational or personal pension
No, I dont have an occupational or personal pension
Dont know
1617 1821 22290%
20%
40%
60%
80%
100%
90%
70%
50%
30%
10%
Theseresultsstronglycorrelatewithincome,withonly2percentothosewithanannual
incomeolessthan4,000havingapension,comparedwith8percenton4,000
7,000,15percenton7,00013,500and33percentothoseearning13,501
20,500.
6. PENSIONS
Figure6.1
Uptakeooccupational
orpersonalpensions
Figure6.2
Uptakeooccupational
orpersonalpensions,by
agegroup
-
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IPPR |Young people and savings: Polling results23
Theresultsalsocorrelatewithrespondentsemploymentstatusorexample,22percent
oallworkersreportedhavingapension,comparedwithjust2percentostudentsand
4percentothoseunemployed.Thishighlightstheimportantroleemploymentplaysin
providingorhelpingtoundpensions.
0% 20% 40% 60% 80% 100%
Yes, I have an occupational or personal pension
No, I dont have an occupational or personal pension
Dont know
Working full-time
Working part-time
ALL WORKERS (NET)
Full-time student
Unemployed
Not working/Other
Arangeoreasonsweregivenornothavingapension.Themostcommonreason
(41percent)wasnothavingajoborbeinginajoborashortperiodotime.Almostone
infvereportedthattheywerenoteligibleorthattheiremployerdidnotoerapension,
whichsuggeststhatauto-enrolmentmaybeanimportantsteptowardsraisingthenumber
oyoungpeoplewithpensions.
Response
Donthaveajob/haventworkedorlongenough 41%
Cantaordto/dontearnenough/incometoolow 30%
Haventthoughtaboutit/haventgottenaroundtoit 25%
Noteligible/employerhasntordoesntoerapensionscheme 19%
Toomanydebts/bills/fnancialcommitments 14%
Other 8%
Dontknow 7%
Amrelyingonstatepension DontthinkIwilllivelongenoughtoneedone 4%
Amrelyingonfnancialsupportromamily 2%
Amrelyingonpartnerspension(includingex-partner) 1%
Otherreasonsputorwardwereearthatpensionswouldnotbetherewhenretirement
agewasreached,beingtooyoung,andpreerringothermethodsoinvestment.
Figure6.3
Uptakeooccupational
orpersonalpensions,by
employmentstatus
Table6.1
Reasonsgivenornot
havingapension
-
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IPPR |Young people and savings: Polling results24
Thesurveyalsoaskedyoungpeoplewhatinuencedtheirspendingbehaviour.
Parentswerelistedasthemostlikelysourceoradvice,listedbyalmosttwo-thirdso
respondents.Theinternet(8percent),bankorbuildingsociety(7percent)andriends
(6percent)receivedarewerresponses.
0%
10%
20%
30%
40%
50%
60%
Mypare
nt(s)
Othe
rfamily
mem
bers
Frien
ds
Theb
ank/b
uildingso
ciety
Financi
alad
viser
Internet
Othe
r
Do
ntknow
Thishighlightsthestrongfnancialroleparentsplayinthelivesoyoungpeople.Some
dierencesbetweengroupscanbeidentifed.Forexample,the2229yearoldgroup
reliedarlessonparentaladvice(51percent),withtheinternetplayingaslightlylarger
role(11percent),likelyasaresultogreatergeneralindependenceatthisage.Reliance
onparentsoradvicewasalsorelatedtoincome,withlowerincomesreportinggreater
reliance(seefgure7.2below).
Respondentswereaskedtolistthewebsitestheyusedtosourceadviceonfnancialissuesrom.MoneySavingExpert 12wasbyarthemostcommonlynamedsite,withmany
otherssimplysayingGoogle.
Thevastmajorityorespondents(74percent)eltthattheirparentsorotheramily
membershadbeenveryorairlyinuentialintheirapproachtosavings,withonly
6percentsayingthattheyhadnotbeeninuentialatall(seefgure7.3below).
Whenaskedthesamequestionabouthowinuentialriendshadbeen,only19percent
eltthattheyhadbeenveryorairlyinuential,whichsuggeststhatpeergroupsdonot
haveassignifcantanimpactonthesavingsbehaviouroyoungpeople.
7. SAVINGSADVICEANDINFLUENCE
Figure7.1
Sourcesosavings
advice
-
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IPPR |Young people and savings: Polling results25
My parent(s)Other family members
FriendsThe bank/building society
Financial adviserInternetOtherDont know
Unde
r4,00
0pe
ryea
r
4,000
7,
000pe
ryea
r
7,001
13
,500
per
yea
r
13,50
120
,500
per
year
0%
20%
40%
60%
80%
100%
Very inuential Fairly inuential Not that inuential
Not at all inuential Dont know
4%
30%
44%
16%
6%
WhenaskedabouttheimpactoTVorradioadvertisingonsavingsbehaviour,78percent
oyoungpeopleeltthatithadnoimpactatall.Only4percentreportedthatithadmade
adierencetotheirbehaviourand6percentthatithadledthemtotakeupaspecifc
savingsproductoraccount.Again,theimpactomediaonsavingsbehaviourisseemingly
verylimited,whichsuggeststhatattemptingtoincreasetheextenttowhichyoungpeople
savewouldbebetterdirectedthroughparentsratherthanadvertisingormedia
campaigns.Anotherapproachwouldbetoensurethatanysuchmessagesaredelivered
inamoreeectivewayinordertohaveagreaterimpactonsavingsbehaviour.
Figure7.2
Sourcesosavings
advice,byincome
Figure7.3
Inuenceoparentsand
amilyonsavings
-
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Theindingsromourpollsuggestthatwhileyoungpeopleonlowincomeseelthey
havesomecontrolovertheirlivesandinances,theyarenotasagroupinancially
secure.Theyworryparticularlyabouttheirjobsecurityandmeetingcosts,andtherecent
recessionappearstohaveexacerbatedtheseworries.Thereisalsoevidencetosupport
theview,nowprevalentinpoliticalcircles,thatyoungpeopleeeltheywillbelesswell-
othantheirparentsgeneration.However,whenitcomestothespeciicquestionas
towhethertheywillownahome,youngpeopleappearianythingtohaveunrealistically
optimisticexpectations.
Incomeappearstomakelittledierencetoyoungpeoplesattitudes(rememberingthatallthepeoplesurveyedhadincomesatorbelowthenationalaverage).Whatdoesmake
abigdierenceisbeingemployedorunemployed.Unemployedyoungpeoplearear
morepessimisticabouttheirutures,bothinageneralsenseandinthespeciiccaseso
havingacareerandowningahome.
Oneothekeyindingsromthispollisthehugegapsbetweenthesavingsyoungpeople
onlowincomesactuallyhave,theirperceptionsowhattheyneedandtherealityo
whatisadequate.Althoughthemajorityoyoungpeoplesaytheyhavemoneysaved
orarainyday,justoneiniveyoungpeopleonlowincomeshasmorethan5,000in
thebank.Inact,almostoneinthree1829yearoldsearninglessthan21,000ayear
hasnosavingsorsavingsolessthan100.Thepollsuggeststhat,althoughtheyare
conidentthattheycouldmakeendsmeetbyusingtheirsavingsorcuttingbackontheir
spending,veryewyoungpeoplehavethereservestheywouldactuallyneeditheywere
maderedundant.Withyouthunemploymenthighandrising,youngpeoplearemore
vulnerablethantheyrealise.
Thepollingalsosuggeststhatyoungpeopleonlowincomesarenotpreparing
adequatelytomeetlonger-terminancialdemands,suchasraisingadepositorahouse
orsavingoroldage.Onceagain,thereisalargegapbetweenwhatyoungpeoplethink
isadequateandwhattheyactuallyshouldbesaving.Thisisparticularlyworryinginlight
otheincreasingneedorindividualstosave,withthegovernmentrollingbackpublic
expenditureandmortgagecompaniesrequiringlargerdepositstosecurehomeloans.
Thereoreitiscriticalthatwethinkonewandeectivewaystoinluenceyoungpeoples
attitudestowardssavingandtheirapproachtosecuringtheirinancialutures.Education
willhavetobeamajorpartothis,giventheevidentgapbetweenwhatpeoplethinkthey
needtosaveandwhattheyactuallyshouldbesaving,Theevidenceromthispolling
suggeststhatbyarthestrongestinluenceonyoungpeoplessavingsbehaviouristheir
parents,andthismightoerthebestroutetosuccess.
Advertisingappearstohavelittleinluenceonpeoplessavingsbehaviour.Noristhere
anyevidencetosuggesttheyarelikelytotaketheinitiativetoincreasetheirsavings.
Savingisaresidualactivitydoneattheendothemonthithereisanymoneylet,
whichotenthereisnot.Changingsavingsbehaviourwillthereorehavetoinvolve
changingthestatusosavingsothatitisgivengreaterpriority.Auto-enrolmentmaynot
beanoptionorormsosavingotherthanpensions,butotherwaysonudgingyoung
peopletosaveneedtobeexplored.
CONCLUDINGTHOUGHTS