young professionals
DESCRIPTION
Presentation from the 2009 Nebraska Library Association conference.TRANSCRIPT
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Young Professionals:the group you don’t realize you’re missing
Amy MatherTechnology Librarian, Omaha Public Library
Manya ShorrBranch Manager, Omaha Public Library
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What is a young professional?
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Omaha Demographics
http://www.selectgreateromaha.com/Omaha/media/docs/Publications/Greater%20Omaha%20Demographic%20Profile.pdf
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Why don’t most of them use the library?
Would you use the library if you didn’t work there?
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There are many reasons
• They buy their material.
• All library programming is for kids or seniors.
• They have no idea that we have resources that they might like.
• The library has no value in their lives.
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What can you do?
Find the sweet spot!
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How do you find them?
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How we do it:
• Email blast. Are you still asking people to opt-in? Stop it!• Facebook and Twitter. Yep, they work.• Time and a little $.• Word of mouth/personal connections/staying involved with the
community. Involve yourself with local groups. • Direct mail solicitations. Be bold and ask.• Local media. If you plan a quirky and odd event, they will want to
cover it.• High turn-out numbers are great but don’t mean much. Slow and
steady.• One-night liquor license!
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Most importantly,
You.
Must.
Try.