young readers award 2015 mangrovestasi · 2016-06-30 · media partner financing&providing...
TRANSCRIPT
MANGROVESTASImangrove conservation movement
by KOMPAS Daily | Indonesia
YOUNG READERS AWARD 2015
INTRODUCTIONPROGRAMME : MANGROVESTASICATEGORY : PUBLIC SERVICE
Address of KOMPAS Daily :
Kompas Gramedia Building Unit 2. 2nd Floor Jl. Palmerah Selatan No. 26-‐28 Jakarta 10270
Circula7on : 500.000
Category of entry : PUBLIC SERVICE
Project Director :
Tarrence K Palar Promo7on Manager | Harian Kompas [email protected] (+62) 0812 110 1474
Project Team :Desy Budi Utami | Promo7on Officer | [email protected] Ayu Dewi Fa7ma | Promo7on Officer | [email protected] Fina Pra7wi Gurning | Event Officer | [email protected]
MANGROVESTASI is mangrove planting programme for future conservation investment by KOMPAS Daily young readers community, KOMPAS MuDA
BACKGROUND
KOMPAS MuDA (MuDA means young in Indonesia) is a special secTon dedicated to young readers in KOMPAS Daily.
Since its first published on 2007, KOMPAS MuDA has been maintaining its solid community by holds numbers of acTviTes which are fun yet educaTve and creaTvity-‐challenged.
KOMPAS MuDA section in KOMPAS Daily and KOMPAS MuDA twitter
BACKGROUND
Knowing the mangrove condiTon in Indonesia is currently in endangered condiTon, KOMPAS Daily challenged its community to take real ac7on in c o n s e r v i n g t h e ma n g r o v e ecosystem.
Hence, KOMPAS Daily and KOMPAS MuDA community a iming to spreading the spirit of conserving the nature by involve in real venture.
KOMPAS MuDA mangrove planting and petition singing
ABOUT THIS PROGRAMME
PROGRAM IN BRIEF KOMPAS Daily commenced mangrove conservaTon programme together with KOMPAS Daily young reader community, KOMPAS MuDA. Following the mangrove planTng programme, KOMPAS MuDA also held T-‐shirt design and poster design CompeTTon.
TARGET AUDIENCE • Senior High School Student • Age 15 to 18 years old
PERIOD ACTIVITIES May -‐ December 2014
target area
10 coastal areas in potentials cities
GOAL
• Improving young reader’s awareness about the importance of preserving mangrove ecosystems
• Coaching young readers to increase economic empowerment through creaTvity
• Giving insight and encouraging young readers creaTvity through design compeTTon acTviTes
• Enhance brand awareness and brand image of KOMPAS and KOMPAS MuDA among Indonesian potenTal readers
detail activitiesThis is divided into three treatment, that is : the pre-‐event, main event and post event.
• It started with print ad publicaTon of MANGROVESTASI published on KOMPAS Daily
• T-‐shirt and Poster design compe77on is ini7ated on pre-‐event
• InviTng Indonesia’s Ministry of Forestry and Environmental to collaborate in this program
PRE- EVENT
T-shirt and Poster design competition
detail activities
• MANGROVESTASI road show in 10 ciTes
• TWO Days school visit in each ciTes (near coastal areas)
• Day 1 : Sharing session about environmental educa7on on mangrove conservaTon, journalis7c workshop by KOMPAS Daily journalist and financial empowerment and waste management treatment sharing session
main EVENT
Sharing session and environmental workshop by KOMPAS Daily
detail activities
• Day 2 : KOMPAS MuDA mangrove planTng together with local high school student
• Each par7cipant is invited to submit reportage about the main main event. The best wriTng and photograph will be published on KOMPAS Daily
main EVENT
KOMPAS MuDA team and local High School student planting mangrove on Buleleng, Bali
detail activities
post EVENT• Reportage from each ciTes published on KOMPAS Daily wricen by KOMPAS MuDA volunteer
• The announcement of T-‐shirt and Poster design CompeTTon
FINANCING & supporting
KOMPAS daily
60%sponsor
40%media
partner
financing & providing mangrove seeds
BRI Peduli (one of Indonesian state-‐
owned bank)
FINANCING SUPPORTING
this event is fully supported by numbers of radio, printed and digital media, whose target audience is young readers
PROMOTIONPrinted Coverage
print ad
PROMOTIONONLINE Coverage
microsite mangrovestasi kompasmuda.com/mangrovestasi
kompas.com kompasmuda.com
Indonesian mangrove conservation community
PROMOTIONSocial Media Coverage
RESULTS• 3.308 high school student parTcipated in sharing session by KOMPAS Daily and also excited to join mangrove planTng program
• 80 KOMPAS MuDA volunteers parTcipate in this event
• 122 total entries of T-‐shirt design compeTTon
• 142 total entries of Poster design compeTTon entries
• KOMPAS Daily choose three winners from each category (Poster and T-‐shirt)
• Significantly, this programme is conveying good influence to parTcipant who joined it. They not only become more aware about their role in conserving the nature, but also realise they could take part in strengthening financial issues in their neighbourhood
• According to the report wricen by the volunteers that published on KOMPAS Daily, the parTcipant now involved in several creaTve project made of mangrove, such as handicrag and hand made bags from mangrove
*data from internal KOMPAS Daily
RESULTS
Poster Design competition winner
RESULTS
T-shirt Design competition winner
RESULTS
some sample articles by KOMPAS MuDA volunteers published on
KOMPAS Daily
RESULTS
more documentation about this program kindly visit : http://kompasmuda.com/mangrovestasi
or visit https://www.youtube.com/komunitasmudaers
for extra video documentation about MANGROVESTASI
thank you