Y o u n g S p i k e s A s i a 2 0 1 5

MICHELEKEVIN

“Nah, I don’t think it is

important"“I heard it is forbidden"

“Isn’t it contains a

bad effect?"

IMMUNISATION!I HATE

IMMUNISATION!IN FACT

is

E A S Y S A F E F R E E

CONNECTOUR AUDIENCE

*66% Indonesian is basic & feature phone user (with or without internet connection) *Source: MSight Telkomsel 2015

without anI N T E R N E T C O N N E C T I O N

Which is connected to our audience everyday

MEDIA1

+ VOICE1

Which is trusted and proven to give only the best solution for everyone

Their

HANDPHONENo. 1 Person in Indonesia

O U R P R E S I D E N T

JOKO WIDODO

EMERGENCY!THIS IS

Invite and convince moms to join the government immunisation program for a better future of their own family .

SOS CALL, MESSAGE, AND CODE

from the no. 1 person in Indonesia

TELEPONSOS#1 PESAN

SOS#2 KODESOS#3

An Ambushed call to moms using recorded message from Jokowi to tell the benefit of Immunisation and invite them to join the movement

Still not interested, moms?

“Halo Ibu,Saya Joko

Widodo……..”

TELEPONSOS#1 PESAN

SOS#2 KODESOS#3

Follow up user after the call by sending masked SMS &

LBA Targeting fromJokowi about the nearest Puskesmas / Posyandu to get

the immunisation for their child

In the end, We will give user a CTA to check the SOS Code *505# to get more info about Immunization program.

Haven’t you convinced?

PESAN SOS

TELEPONSOS#1 PESAN

SOS#2 KODESOS#3

SOS USSD Code will act as sustainable plan which contain FREE informations about the specific programme and exact benefit for moms further reference.What are you waiting for?

KODE SOS

doesn’t know > know

CAMPAIGN ECOSYSTEM

TELEPONSOS

#1

PESANSOS

#2

KODESOS

#3

doesn’t interested > interested

doesn’t understand > understandAUDIENCE

TAKEACTION

NEARESTPUSKESMAS

INCREASE VACCINECOVERAGE RATE

ABOUT THIS IDEAWONDERFUL

W H A T ’ S

Able toREACH LOWER

SES CLASS(bas ic & fea ture

phone use r)

Not limited byINTERNET

CONNECTION for the audience

MEMORABLE EXPERIENCE

It isFREE FOR AUDIENCE

Who doesn’ t love f ree s tuffs?

NATIONWIDEREACH &

TARGETED