your 1m coffee shop. - nestléour idea of customization does not stop at beverages. nescafÉ milano...

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How about enriching your business with a complete range of specialty coffee beverages? All you need is 1m 2 and the new NESCAFÉ Milano Lounge. A complete specialty beverage solution that makes your specialty coffee success astonishingly simple. YOUR 1m 2 COFFEE SHOP.

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Page 1: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

How about enriching your business with a completerange of specialty coffee beverages? All you need is 1m2 and the new NESCAFÉ Milano Lounge.

A complete specialty beverage solution that makes your specialty coffee success astonishingly simple.

Your1m2

coffee sHop.

Page 2: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

It tAkesA small spAceto buIldA

success.big

Page 3: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen
Page 4: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

Yourchallenges. OurSOLutiON.

Page 5: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

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An innovative self-served machine.simplicity, efficiency, customization.

Our exclusive ProCare assistance.Technical, commercial and marketing support.

1 Premium ingredients.coffee, milk, chocolate.

Our 3 key pillars

Make room for success.

One square metre. a small space with a big cost: thousands of dollars of yearly rent. What if you could turn it into a source of revenue? You can, by hosting the new nescaFÉ Milano loungein your facility: the world’s smallest and most flexible coffee solution, enabling you to serve barista-style beverages with no hassle.

Page 6: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

The new machine is also very simple for you.

nescaFÉ Milano lounge is self served and its maintenance is

extremely easy. since the preparation takes place in the cup,

no internal cleaning is required: a little wiping and rinsing is

enough to keep it fully functional.

And of course, our ProCare assistance program will always

be by your side for all your needs.

let’s talk about opportunity. the specialty coffee category is growingconstantly. consumers are getting more and more demanding in terms of quality, customization and consistency; they are not easy to satisfy,but once they find what they are looking for, they are loyal. NescAfÉ Milano lounge is your chance to pamper them and join this profitable market.

TIMes arechangIng.SEiZE tHEOPPOrtuNitY.

Page 7: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

coFFee shoP salesare expected to grow by 16%

over 2012-2016.

grab Your share oF ThIs groWIng MarkeT.

source: consumer Foodservice: euromonitor 2012

2x averagelatte macchiato price vs standard coffee

$

$ $+16%

20122016

specialty coffee drinkers

are younger and more

affluent than black-coffee

drinkers and they are

forming their brand

loyalties now.

Page 8: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

I WanT To dELigHt MY CuStOMErS WITh everYcuP.

Page 9: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

In independent market research conducted in europeand Japan, consumers told us they loved nescaFÉ Milano lounge.

“the quality is exceptional. the richness, frothiness, taste and smell are amazing!”

“it is a whole experience rather than just a coffee”

“i love the number of options and the fact that i can customize”

Enjoyed by consumers all over the world

Page 10: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

“ MYcusToMers WanT tHEir COFFEE,tHEir wAY.

Page 11: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

a skinny latte? a cappuccino with just a touch more milk?

Whatever specialty coffee your customers desire,

you can serve it with nescaFÉ Milano lounge:

one machine, hundreds of delicious customization options

to indulge everyone with their favourite beverage.

One square meter, hundreds of options

SkiMMEd MiLk

WHITE COFFEE

COFFEEI’D LIKE A HOT DRINK

CAPPUCCINO

DRINK CAPPUCINO

COFFEE

AMERICANO

LESS COFFEEMORE MILK

HOT EXTRA SHOT

CHOCOLAtE

COFFEECHOCOLAtE

CAPPUCCiNOCAPPUCiNO

MocHALUNGO

COLD

teAESPRESSOLATTE

MILK

More shoTs

AMEriCANO

AMEriCANO

MORE lAtte

drINk espresso

COFFEE

Mocha

MOrE or less MIlk driNk ESPrESSO

Make IT sTronger COLd wAtEr i`d LikE A SkiNNY LAttE

Page 12: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

i wANtSiMPLiCitYFor MYsTaFF.

nescaFÉ Milano lounge is self-served.This means that you will never be bothered by daily maintenancechores. You will only have to dedicate a few minutes a day to keep it fully operational.

Page 13: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

As the beverage is prepared directly in-cup, no daily

internal cleaning is required. A little wiping and

rinsing is all your staff needs to do.

No mess, no hassle. ultimate simplicity.

easier than easy

Page 14: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

I WanTThe coFFeesoluTIontO Fit MYbuSiNESSNEEdS.

No up-front capital investment is necessary. No additional staff is required. the machine pays for itself in as little as six cups a day. right from day one, your 1m2 coffee shop will show all of its potential to grant you an outstanding commercial success.

Page 15: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

convenience stores, bakeries, cafeterias... the choice

between a paper or porcelain cup and table top or

free standing machine will create a perfectly customized

solution, tailored to your needs. Maybe with some tea as well!

Your machine, your way

The touchscreen can be

customized to attract

your customers’ attention.

upload your own videos

and make nescaFÉ Milano

lounge an engaging

endorser of your facility’s

specialities!

Page 16: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

i wANttO drivESALES InvoluMe &value.

Page 17: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

our idea of customization does not stop at beverages.

NescAfÉ Milano lounge allows you to mould your

menus for different day parts, in order to widen

your opportunities for profit and growth.

The touchscreen is your true

“window of opportunity”.

by uploading your own

promotional material, you can

further increase your sales. create

your bundles or your day specials.

Beverages and beyond

Page 18: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

“ I WanT To have EvErYtHiNg uNdErCONtrOL.

Page 19: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

ensure that your nescaFÉ Milano lounge

is always performing at its best. Through

a wireless connection, you will be able to

simplify operations, e.g. check the machine

is always working ready to serve beverages

and ensure that you are never out of products.

The touchscreen allows you to evaluate your

sales performance, through an easy and

efficient built-in beverage analysis system.

by monitoring your customers’ preferences,

you will be able to optimize your offers

and enhance your revenues.

An eyeon your sales…

…and an eyeon the machine.

Page 20: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

by choosing NescAfÉ Milano, you join a world where products are just part of a bigger picture. the expertise granted by Nestlé Professionalwill become a valuable asset on your side, not only in terms of ingredients and machines, but also as far as timely and reliable post-sales servicesare concerned.

kEEP ONgrOwiNgWITh usbY YoursIde.

Page 21: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen

Through the services of Procare, our dedicated assistance program, nestlé Professional

will prove to be your most valuable partner in the years to come. With Procare,

we will support you with technical and commercial assistance.

Just as you will pamper your customers, we will pamper you.

PerformanceEvaluation

PromotionalSupport

Menu and RecipeDevelopment

QualityAssurance

MachineMaintenance

... and more!

Page 22: Your 1m coffee sHop. - Nestléour idea of customization does not stop at beverages. NescAfÉ Milano lounge allows you to mould your menus for different day parts, in order to widen