your 24/7 portal: optimize your website

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Your 24/7 Portal: Optimize Your Website Susan Price Firecat Studio

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Tips for making your business website serve as a 24/7 sales portal. Presented at Acción Texas small business seminar series Nov. 2012.

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Page 1: Your 24/7 Portal: Optimize Your Website

Your 24/7 Portal: Optimize Your Website

Susan Price Firecat Studio

Page 2: Your 24/7 Portal: Optimize Your Website

A Perfect Salesperson … Who Never Sleeps

Page 3: Your 24/7 Portal: Optimize Your Website

How Do YOU Find a Product or Service?

Page 4: Your 24/7 Portal: Optimize Your Website
Page 5: Your 24/7 Portal: Optimize Your Website

Redesigns

Page 6: Your 24/7 Portal: Optimize Your Website
Page 7: Your 24/7 Portal: Optimize Your Website

Best Practices for Your Website

1.  Make contact information easy to find 2.  Build on a Content Management System 3.  Offer content helpful to your prospects 4.  Keep branding consistent – Business

cards, brochures, signs, email, website all should match

5.  Make sure it works on phones

Website Redesign Checklist

Page 8: Your 24/7 Portal: Optimize Your Website

Getting Found: Search Engine Optimization

Page 9: Your 24/7 Portal: Optimize Your Website
Page 10: Your 24/7 Portal: Optimize Your Website

Optimizing for Search Traffic

Page 11: Your 24/7 Portal: Optimize Your Website

Install the Free Google Analytics Code — And LEARN TO READ YOUR METRICS

Page 12: Your 24/7 Portal: Optimize Your Website

Leverage Social Media

Page 13: Your 24/7 Portal: Optimize Your Website

Don’t Do This…

• Talk • Pitch • Spam

Page 14: Your 24/7 Portal: Optimize Your Website

…Do This!

• Listen • Engage • Respond

Page 15: Your 24/7 Portal: Optimize Your Website

Web Presence is an Ongoing Commitment

Page 16: Your 24/7 Portal: Optimize Your Website

Firecat Studio

Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile [email protected] http://firecatstudio.com Firecat Studio on Facebook @FirecatSue