YOUR BEST CHOICE

Today’s Meeting

Dale Carnegie Training: Who we are

Our marketing position and quality

Where we are and where we’re going

What you get as a franchisee

The commitment required

Key characteristics of a franchisee

We conduct ourselves and our business according to the principles and teachings of Dale Carnegie.

To support our franchisees to be the premier, local corporate training and development partner of organizations everywhere in the world, producing measurable business results.

To help our franchisees achieve extraordinary business results for their clients and themselves by continuallyimproving the brand’s reputation for excellence in content, delivery and franchisee support.

Values

Vision

Mission

It all began…

How to Win Friends and Influence People

How to Stop Worrying and Start Living

The Quick and Easy Way to Effective Speaking

Over 95 years ago…

Dale Carnegie’s landmark books changed the way people get things done.

Through the Years…

Dale Carnegie’s proven principles have

been expanded and updated to keep pace

with workplace changes

Today Dale Carnegie Training programs are delivered globally:

in over 70 countries

in more than 27 languages

by 2,800 certified trainers

80

28

2,400

Wall Street Journal & FRANdata

Proven Market Positioning

More than 8,000,000 successful participants

Position: a local resource connected to the world

We understand local conditions and global issues

We’re there when you need us

Travel costs eliminated

Virtually no downtime

Our core competence is our facilitation skill – a proprietary methodology that you acquire with your franchise

Our trainers undergo the most sophisticated certification process in the industry

Annual refresher training is required

Trainers must be re-certified every three years

Extensive offering of programs that get results

The Dale Carnegie Competitive Edge

Quality Management Systems – ISO 9001 Certified

Product Development and CustomizationTrainer Development and CertificationAssessment Service

The vast majority of North American locations are accredited by the Accrediting Council for Continuing Education and Training (ACCET)

Courses recommended for college transfer credit by the American Council on Education (ACE)

Quality You Can Rely On

A worldwide franchise network operating on six continents

Three-year history shows a growth rate that is faster than the industry average

Continue to expand and develop franchise opportunities globally

Select franchise opportunities available for qualified candidates

Current Position and Future Goals

What You Getas a Franchisee

As a Franchisee You Geta) Business Model

A Dale Carnegie Training approved marketing model

A Dale Carnegie Training approved and proven sales model

Proprietary client and class administrative software

New Franchisee training at New York Headquarters

On-going sales training

Instructor training and certification

Field support at your location

An array of marketing programs to utilize

An “on the job training” apprentice program

As a Franchisee You Getb) Corporate and Local Websites

On-line registration process

A variety of leads and inquiries

Opportunity to build e-mail database through opt-in features

Customized local e-newsletter, tips column and other electronic materials

As a Franchisee You Getc) www.sales.dalecarnegie.com

Marketing MaterialsBrochures, Flyers, MailersInternet Banner and Print Ads and Press Releases

Market ResearchCase Studies, Industry Studies, etc.

E-ToolsE-newslettersE-FlyersCase Studies

Selling Models, Proposals & Presentations

BrandingAccess to logos and corporate guidelines

And much, much more…

As a Franchisee You Getd) Sales and Product Support

Proposal writing assistance used in responding to customers needs

Product tailoring staff to customize and tailor new and existing products for Franchisee’s clients

Participant evaluation – offers credibility for individual or group measurement

Carnegie University – offers training events for new and existing Trainers

Rapid Response Trainer Team (R2T2) – Trainers can be deployed to any territory for short-term support.

Best Practices Website & Live Training – proven practices from our field available online and via classroom training.

As a Franchisee You Gete) An Active Customer Base

Adidas

Airbus

Ahold

American Express

Boeing

Cargill

Expro

John Deere

To Help Drive RevenueA partial list as of 2009

Marske

Mobily

Oracle

Siemens

Syngenta

Time-Warner

Wal-Mart

Wipro

As a Franchisee You Getf) Networking

Franchise Association for peer support and idea sharing

Regional Meetings Held in multiple locations

Annual ConventionAward Programs

Keynote Speakers

Best Practices Workshops

Awards Banquet

Investment Required

Number of Units vary with size and revenue potential of the territory

Area Development Agreements available

Territories available in selected global markets

Franchise fee varies by Country

Financial Commitment

12 % Royalty

1½ % Regional Marketing Contribution

5% Local Marketing Investment Required

10-Year Term with Renewal Options

Guaranteed Minimum Production

Becoming a FranchiseeThe exclusive right to deliver Dale Carnegie live training in a defined and protected geographic area

The power of a world famous brand with proven results

Access to training and field support

A continuing stream of new products and new marketing ideas

The immediate right to service Global Accounts in your territory

In Conclusion

If owning a Dale Carnegie Training franchise is the business opportunity that offers the challenge and the lifestyle that meets your needs, then continue to read and discover what Dale Carnegie Training looks for in a successful franchisee.

Previous business or franchise experience

Ability to follow a proven system

Selling and/or managerial background

Active in business, civic, and socialorganizations

A professional business approach

An established business network

Become the owner/operator

Franchisee Characteristics

An internationally recognized brand

Over 95 years of experience and growth

Time-tested and successful system

Proven principles; ever-changing products

Recognized resale value of our franchises

Five Major Reasons to Invest in a Dale Carnegie Training Franchise

The Dale Carnegie Training Franchise For yourself but not by yourself

For info, call David Fagiano631.415.9338 or david.fagiano@dalecarnegie.com