your bias is bullshit
TRANSCRIPT
Your Bias is Bullshit (sorry)
joel beukelman ux designer, google
don’t know how I got here
why so angry?
Every good presentation needs fancy quotes
(…not really but here are a few)
“Try everything once”
“Don’t knock it till you try it”
“ Watch how you handle differing opinions - you could both be wrong"
My Dad (Roger Beukelman)
Answering before listening is both stupid and rude
Prov. 18:13
Your Bias is Bullshit (sorry)
be biased with your politics, not with your design decisions
(it our responsibility)
Joelcirca 2003
(has bullshit bias)
1 You don't know as much as you think you do 2 Not everyone is like you
3 It’s your job to understand other people
What would I tell bullshit Joel
You Don’t Know(what you don’t know)
Example 1
ted bodame
Where it all started
(sorry again)(sorry)
vs
vs
I Know Something You Don’t Know(…and your opinion isn’t valid)
Example 2
nom…
WTF?(…hey developer guy, what the hell is this weird icon in the corner)
Example 3
The day I told my boss he was full of shit?
(…yeah, I really did)
BigEase to hold (one handed) Touchability / accuracy Portability (pocket fit) Readability Media experience Battery life
Small
Its okay to have a bias(…but get it from experience, not ignorance)
#1 You don't know as much as you think you do
Be humble & stop talking(you will learn a lot more)
Yes, &…
Always talk to the person next to you at the bar
(the might just be a rocket scientist, or brain surgeon)
#2 Not everyone is like you
Stop saying “imo”(your opinion can’t validate your designs)
Design for Karen(if she doesn’t understand, its not simple enough)
#3It’s your job to understand other people
Mike Markkula
(author of The Apple Marketing Philosophy)
1 Empathy 2 Focus 3 Impute
"We will truly understand their [the customer] needs better than
any other company."
Empathy > Apathy
1 Do qualitative research 2 Eat your own “dogfood” 3 Know your enemies
(…they might be your next best friend)
Three Practical Steps
Ignorance Isn’t Bliss(it’s irresponsible)
thank you(…and cheers!)
