Your Brand in a Connected World

We live in a world where we, our staff, our clients, our users are connected close to 24/7 (well unless you are in one of the countries who have mandated that staff switch off work

communications after 5:00pm). A message sent to a handful of people can go global in minutes. A poor experience of one

person can be heard of by thousands.

Social media has a number of consequences for your brand –and whether you are a bank, food retailer, hospital or local authority many of the lessons to be learned are the same.

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3

AuthenticityThere is no use pretending to be what you are not. If you state values then live them throughout your organisation or don’t state them at all.

4

ConsistencyMake sure your organisation is consistent –everyone in it, or even supplying it, has the potential to damage or enhance your brand.

5

ClarityIf senior management cannot understand, articulate and live your values clearly then how can your staff ever do that – and how can your clients ever identify with it?

6

CommunicationsThe very social media tools and practices which can provide problems when you get it wrong give you ever more tools to communicate with your staff and users.

7

EmpowermentIncreasingly you need to empower your staff to tackle issues as and when they occur –otherwise the speed of opprobrium on social media will outpace that of getting an answer from head office of comms.

8

ListeningLearn to spend less time defending and justifying and a lot more time listening to and acting on feedback.

Read more content like this every week on our blog:

http://blog.workinconfidence.com

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At WorkInConfidence we are all about providing a way for staff to

reach out to you to raise ideas, issues and concerns in a safe

environment by providing their feedback anonymously.

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www.workinconfidence.comUnderstand your staff better to

unlock their true power and potential