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Copyright Findability University heather@findability.com www.findability.com facebook.com/marketingspeaker 888-588-9326 Tell us about your business? Your Business And Domain Name What is the tone or feeling would do you want the site design to evoke to the first time viewer? Please give us the marketing language you use on your advertising materials. (Mission Statement, Tag Lines etc.) List three competitors' websites that you loose business to on a regular basis. 1. 2. 3. Get To Know My Business WEBSITE CREATIVE BRIEF

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Page 1: Your Business And Domain Name Get To Know My Business › kajabi-storefronts-production › sites › 56… · Name three websites you would like your site to reflect. What colors

Copyright Findability University [email protected]

www.findability.com facebook.com/marketingspeaker

888-588-9326

Tell us about your business?

Your Business And Domain Name

What is the tone or feeling would do you want the site design to evoke to the first time viewer?

Please give us the marketing language you use on your advertising materials. (Mission Statement, Tag Lines etc.)

List three competitors' websites that you loose business to on a regular basis.

1.

2.

3.

Get To Know My Business

WEBSITE CREATIVE BRIEF

Page 2: Your Business And Domain Name Get To Know My Business › kajabi-storefronts-production › sites › 56… · Name three websites you would like your site to reflect. What colors

Copyright Findability University [email protected]

www.findability.com facebook.com/marketingspeaker

888-588-9326

Name three websites you would like your site to reflect.

What colors do you envision for your site? (Please provide Pantone colors / specs for specific logo elements)

Do you have custom images you provide to the designer?(Logos, team shots, etc.)

Color and Design Elements

Conversion Elements

WEBSITE CREATIVE BRIEF

1.

2.

3.

Please give Drop box or Google drive location of these images.

What are specific features you would like to add to enhance the overall look/feel?

What three things do you want them to do before they leave the site?(Make call, fill out form, make purchase, follow blog etc.)

1.

1.

2.

2.

3.

3.

Integrated Form (suggested)

Social media icons (suggested)

Address and links at the bottom

Page 3: Your Business And Domain Name Get To Know My Business › kajabi-storefronts-production › sites › 56… · Name three websites you would like your site to reflect. What colors

Copyright Findability University [email protected]

www.findability.com facebook.com/marketingspeaker

888-588-9326

WEBSITE CREATIVE BRIEF

Do you want a shopping cart? If yes, what kind?Do you need CC processing?

What is your hosting information and logins?

Please provide your Google Analytics ID number

Do you need a mobile responsive site?

Please provide all social media site links

Technical Information

LinkedIn Company Page:

Google+ Page:

Twitter:

Facebook Business Page:

YouTube:

Page 4: Your Business And Domain Name Get To Know My Business › kajabi-storefronts-production › sites › 56… · Name three websites you would like your site to reflect. What colors

Copyright Findability University [email protected]

www.findability.com facebook.com/marketingspeaker

888-588-9326

WEBSITE CREATIVE BRIEF

Notes for Designer

Page 5: Your Business And Domain Name Get To Know My Business › kajabi-storefronts-production › sites › 56… · Name three websites you would like your site to reflect. What colors

Copyright Findability University [email protected]

www.findability.com facebook.com/marketingspeaker

888-588-9326

WEBSITE CREATIVE BRIEF

Suggestions for images:

Other ideas for photos that do not require a professional photographer:

Ÿ Take Group and Individual Head shots.Ÿ Front Counter or Reception Area.Ÿ Mimic the customer experience i.e. take photos of customers with employees,

consultations, etc. Smiling, happy clients. Ÿ Outside of your facility. Also great place for group shots as well.Ÿ Specific products that you want featured on site.Ÿ Coffee or Tea area of the reception area.Ÿ Training rooms or workshop areas.

Ÿ Your Facebook and Instagram feed photos for the company.Ÿ Conference Photos. Ÿ Team Building Events. Ÿ Off site workshops or events. Ÿ Photos that make your organization different and convey a real sense of personality.

Hiring a Photographer to take photos for your site?