your community is your bottom line, david spinks - social fresh east 2014
DESCRIPTION
Social Fresh Conference http://socialfreshconference.comTRANSCRIPT
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Your Community is your Bottom Line
How Communities Start, Thrive and Die
@DavidSpinks
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1. What is community? 2. How do I start?3. How do I know it’s working?
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1. What is community?
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Marketing or
Community
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Marketing is how you get them in the door.
Community is their experience from that point
on.
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Marketing Community• Reach• Traffic• Signups• New customers
created• Followers• Awareness
• Happiness (NPS)• Retention• Active users• Return
customers• Referrals• Product
feedback
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Shapeways - Delighted
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ProductHunt - InVision
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Amex - Open Forum
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2. How can I start building a
community?
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Start simple.
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Audience Community
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Community = Product
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or Community
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#1 Goal : Learn
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The 3 P’s1. People2. Problem 3. Platform
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Start talking to people.
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The 5 Whys
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Add quantitative research.
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Minimum Viable Community
(MVC)
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Make people feel special.
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3. How do I know if it’s working?
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Is it working?1. Data2. Gut3. Psychology
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Membership1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
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Pivot or Persevere
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1. What is community? 2. How do I start?3. How do I know it’s working?
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Thank you! Say hi…
I’m @DavidSpinksJoin us at:
CMXSummit.com CMXHub.com