your company... · engine ranking position 34 places to number 2 and helped drive a 500% increase...
TRANSCRIPT
YO U R C O M PA N Y
Serv
ices
& C
ase
Stud
ies
E M A I L
P H O N E
+44 7399 019750
Maade is a full service digital marketing
agency specialising in the hopsitality sector.
Based in London, we’re uniquely placed to
provide outstanding marketing and content
services to the city’s leading restaurants, bars,
and hotels.
A B O U T U S
CO
MPA
NY
BR
OC
HU
RE
MAADEMarketing Agency
YO U R C O M PA N Y
Our Services
We use photo and video to create content
that shows off your brand and attracts new
customers. Our photo series and video shoots
show off your dishes, drinks, and rooms.
We run strategic and highly targeted social media
marketing campaigns that introduce your business to
tens of thousands of potential customers across the city.
We help you achieve your goals and reach new ones on
Instagram, Facebook, and Twitter. Our campaigns reach
tens of thousands organically and help maximise returns
on content investments.
C O N T E N T C R E A T I O N
S O C I A L M E D I A M A N A G E M E N T
YO U R C O M PA N Y
We build responsive, search engine optimised
websites that help you beat your competitors
and top the rankings.
Our email marketing campaigns help drive daily
Google and TripAdvisor reviews that let you beat the
competition and our monthly newsletters help generate
awareness and keep your business at the top of your
guests’ minds.
W E B D E S I G N
E M A I L M A R K E T I N GWe designed and built La Tagliata’s flagship
website which helped increase its search
engine ranking position 34 places to number 2
and helped drive a 500% increase in monthly
search engine traffic.
YO U R C O M PA N Y
ITAL
IAN
EXPA
NSIO
N
La Tagliata
Cas
e St
udy
I N C R E A S E I N M O N T H L Y R E V E N U E
I N C R E A S E I N M O N T H L Y S E A R C H E N G I N E T R A F F I C
I N C R E A S E I N S O C I A L M E D I A B R A N D E N G A G E M E N T S
45%
500%
1,600%
La Tagliata is an upscale Italian restaurant
chain in London. We worked with them over
the course of 12 months to help position them
for expansion. Over the period, we helped
increase revenue by up to 45% per month and
grew their audience by thousands.
I T A L I A N E X P A N S I O N
YO U R C O M PA N Y
A Full Digital Strategy
La Tagliata’s exisiting website was tired, dated,
and not responsive. The site lacked search
engine optimisation and booking features.
La Tagliata had a great bank of exisiting images taken
during the restaurant’s rebrand. We used these as the
basis for the brand’s visual identity and held regular
content creation shoots designed to capture all aspects
of La Tagliata’s brand.
The result was captivating and salivia-induging images
and videos that form the basis of the brand’s social
media strategy.
F U L L W E B S I T E R E D E S I G N
R E G U L A R C O N T E N T C R E A T I O N
We used existing image content to create a
visual website that worked (p.3). SEO was a
priority and we helped La Tagliata jump 34
SERP positions and increase search traffic
500%.
YO U R C O M PA N Y
La Tagliata’s social media presence was small
and posting was irregular and unprofessional.
We implemented and executed a full-scale
To help drive positive social signals and boost La
Tagliata’s position in the review rankings, we created a
daily email marketing campaign to contact the previous
day’s guests and ask encourage reviews. This campaign
proves incredibly successful, with La Tagliata receiving a
dramatic increase in frequency and quality of reviews.
H I G H L Y T A R G E T E D S O C I A L M E D I A C A M P A I G N
D A I L Y E M A I L M A R K E T I N G C A M P A I G N S
social media strategy across Facebook,
Instagram, and Twitter. Cultivating a highly-
targeted audience, we have driven thousands
of customers to La Tagliata through social
media campaigns.
YO U R C O M PA N Y
PAST
A PE
RFEC
TION
Flour & GrapeC
ase
Stud
y
F I R S T M O N T H L A U N C H A U D I E N C E
T I M E T O 1 , 0 0 0 H I G H L Y T A R G E T E D F O L L O W E R S
30,000
6 Weeks
Flour & Grape is a new pasta bar on
Bermondsey Street. The restaurant needed
significant launch buzz to guarantee success
and stand out. We generated tens of
thousands of instances of exposure across
social media using outstanding content.
P A S T A P E R F E C T I O N
YO U R C O M PA N Y
Sonic Launch
Flour & Grape required a highly targeted social
media campaign to guarantee launch sucess
and help differentiate it from competitors
To help Flour & Grape stand out among established
competitors, we created a large library of photo and
video content. This was then shared across social media
and by press.
Photo and video showcases helped garner attention and
publicity for individual dishes and helped past guests
be reminded of their enjoyable experiences, resulting in
high levels of repeat business.
T A R G E T E D S O C I A L M E D I A C A M P A I G N
O U S T A N D I N G C O N T E N T C R E A T I O N
We provided strategic social and content
campaigns that generated tens of thousands
of social media exposures and helped create
launch success.
YO U R C O M PA N Y
CLAS
SY C
OCKT
AILS
214 Bermondsey
Cas
e St
udy
I N C R E A S E I N S O C I A L E X P O S U R E
13x
214 Bermondsey is an established Gin bar who were
looking to help increase brand awareness and attract
new visitors from across the city. Using social media
and content, we helped grow their core audience
and showcase its unique cocktails to Gin lovers
across London.
C L A S S Y C O C K T A I L S
YO U R C O M PA N Y
Brand Growth
214 had an established local presence and was
known in the Gin community as a leading bar,
however their presence among general drink-
Underpinning the targeted social media strategy is an
ongoing content creation programme that spotlights the
bar’s unique cocktails using photo and video. Education
and awareness campaigns helped to introduce original
drinks, combinations, and Gins to the social media
community, helping 214 Bermondsey attract thousands
of loyal fans.
T A R G E T E D S O C I A L M E D I A C A M P A I G N
O U S T A N D I N G C O N T E N T C R E A T I O N
ers was poor. Through a targeted social media
campaign, we introduced them to thousands
of casual and hobby cocktail lovers across the
city - growing their business and building their
loyal customer base.
YO U R C O M PA N Y
Lets
Wor
k To
geth
er
E M A I L
P H O N E
+44 7399 019750
Whether you’re looking to grow your existing
brand or launch a new one, our social media,
web, and content services can help catapault
you to the top of London’s hospitality scene.
We have a flexible approach to work that
allows us to cater to all clients and budgets.
H O W W E C A N H E L P Y O U
MAADEMarketing Agency