your employee advocacy programme is boring and what gamification can do about that
DESCRIPTION
An employee advocacy programme is not just about asking your colleagues nicely to share some company-related content. A sophisticated way to go about it is through gamification. Your colleagues should be able to enjoy the process and benefit from the results directly too!TRANSCRIPT
Your
Employee Advocacy
programme is
boring
and what Gamification can do about that
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Gamification
/ˌɡeɪmɪfɪˈkeɪʃ(ə)n/
Applying typical elements of gameplay (e.g. point scoring, competition, rules of play) to other areas of activity.
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Or in layman’s terms
Playing games & high scores = prize.
This encourages employees’ competitive thinking.
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Its reward system brings the playing field mindset into the workplace.
The satisfaction of scoring points & earning badges can be used to enhance employee advocacy through social media.
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Most people have a competitive nature.
If they can show they’re a star employee just by enhancing their advocacy, they will jump at the chance.
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Depending on your business, different stages of gamification will suit different employees
Sustained engagement may prefer on-going monthly targets that can be encouraged with gamification.
Campaigns may prefer short, sharp targets that are dependent on sales.
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h e n k
p
m l c t
i n e f e
f u t f d j
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As an employer, you’ll know what motivates your employees
(extra holiday, ticket to event, free products?)
Not sure? Ask them!
They’ll be more inclined to engage if they are excited about the reward.
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It’s a positive way to see how employees are interacting & what they’re sharing.
It’s a great motivator for any campaign that you need pushing.
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It’s constantly rewarding.
Each employee has the chance to be “the best”, “the top advocate”.
Bragging rights are only a few clicks away!
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enterprise platform helps you maintain and transform
the outlook of your employees.
Realise the potential of employees as social media advocates!
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Icons used were designed by Flaticon.com and Piktochart.com
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Gaming dingbats from Dafont.com
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