your estore connie hancock university of nebraska – lincoln extension educators [email protected]
Post on 20-Dec-2015
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Online Shopping
Continues to Grow
Newbie shoppers – cling to familiar
More experienced – spending increases
Protection of Credit Card Information
Reasonable shipping and handling fees
Parts of an eStore
Domain Name
Hosting and Support
Building an eStore
Shopping cart system
Secure Socket Layer (SSL)
Online payment processing system (credit cards, PayPal, etc.)
Domain Names
Domain NamesWeb site name (mybiz.com ≠ ACME, Inc.)
Can have more than oneShorter the betterAvoid hyphenated namesAvoid plurals, “the”, and “my” Easy to remember, type and promote
Amazon.com
Amazonvideo.com
How Do You Get A Domain Name?
InterNIC Web site http://www.internic.net/
Registry Whois Accredited Registrar DirectoryDo some shopping for pricing
Example Accredited Domain Name Registrars Go Daddy – www.godaddy.com Network Solutions – networksolutions.com
Hosting and SupportHosting Company MUST HAVEEasy to use interface, navigation, supportTelephone support number (try it out!)Reliable hosting (99.999% uptime
guaranteed)Support for the features of your Web site
(ASP/PHP, FrontPage Extensions, SSL, Database support)
Clear pricing structure, quick turn-a-round
Hosting
http://webhostsonline.com/
http://comparewebhosts.com/
http://cheaphostingdirectory.com/
http://webhost.thelist.com/
comparewebhosts.com
Building an eStore: Options
eCommerce Hosting Provider i.e. - Yahoo
Contracting / Outsourcing Individuals or companies
Do it YourselfFrom scratch, combination of the above
Choosing an eCommerce Hosting Provider
Full Wizard-Driven Setup
Choice of templates
Catalog import/export features
Additional marketing capabilities
Payment
Shipping
Analytics
eCommerce Hosting Provider
ExamplesYahoo Interland1&1GoDaddyHostway
Building an eStore: Options
eCommerce Hosting Provider i.e. - Yahoo Web Store
Shopping
Shopping.yahoo.com
Building an eStore: Options
eCommerce Hosting Provider i.e. - Yahoo Web Store
ShoppingBuild
Smallbusiness.yahoo.com
smallbusiness.yahoo.com/
Tour
eCommerce Hosting Provider
AdvantagesEasy to useAll-in-one solutionRelatively fast setupBrowse before buying Can list in online categories and directories
Example
eCommerce Hosting Provider
Disadvantages Limited flexibility Your store may look like other stores Additional features, bandwidth, or support may be
extra Costs usually increase as additional items are
added Limited support (may be web only) May be tied to that web host for software to
function properly
Additional Templates
www.fargodigital.comwww.ipixie.comwww.boxedart.comhttp://www.4layouts.com/http://www.templatemonster.com/http://www.321templates.com/http://www.dollartemplates.com/www.dotcombuilder.comhttp://www.templatetop.com/
Contracting/Outsourcing
Various types of web pages are possible today HTML (Hypertext Markup Language)
Dreamweaver MX FrontPage Altova XMLSpy
CMS (Content Management System) Plone (http://plone.org/) MAMBO (http://www.mamboserver.com/ ) Xyeria (http://xaraya.com/ )
Example 2
Contracting/Outsourcing
Advantages Increased complexity and customizationExperienced individuals can guide your online
business and goalsTechnical translation and increased support
Example 2
Contracting/Outsourcing
DisadvantagesMay take hours or days to make changesRequires time for meetings and reviewsContractors differ with services, support,
professionalism and assistancePricing system may quickly escalate costs
Contracting/Outsourcing
ConsiderationsAlways have a contract signed by both
parties with complete disclosureContractors will often retain the code,
design, features, images, or even content until payment is received
Make sure you have agreements on the length, limits, and rates or total price
Contracting/Outsourcing
Rates vs. ProjectRate systems are generally per hour or per
element (page, logo, graphic)Prices can quickly increase, with many
changesProjects usually have defined ceilings,
such as number of pages, features, or modifications.
Permits changes more often and flexibility.
Do It Yourself
Advantages Customization limited only by your time and
financial resources Unlimited and free updates (instantly) Wealth of software and design support available
on the Internet Easy to incorporate site and business for
continuity
Netscape Composer
Do It Yourself
DisadvantagesTime investment: learning softwareTime investment: designing siteTime investment: troubleshooting, updatingMay require initial upfront costs (often used
as business investmentsMust learn Internet marketing and search
engine techniques
Do It Yourself: CostsSoftware
Macromedia Dreamweaver MX ($270)
Adobe Photoshop 7.0 ($580) Microsoft FrontPage 2003
($190) Adobe Elements ($85)
Training Free Web Based Academic: ($0 - $400 per
course)
Hardware/Internet Computer ($400-$1600) Digital Camera? ($200 - $600) Printer/Scanner? ($70-$700) Internet Access? ($25 - $60)
Helpful siteswww.download.com
www.macromedia.com
http://www.mattockgraphicdesign.com/flashmov.html
http://webmonkey.wired.com/webmonkey/
http://tizag.com/
http://htmlhelp.com/reference/css/references.html
http://yourhtmlsource.com/stylesheets/
Building a Web Store: CostseCommerce Hosting Solution $40 - $200 (monthly)
Contracting / Outsourcing $500 - $15,000
Do it Yourself $0 - $3000 (depends on current situation)
Other Needs: Domains ($15-$35 annually) Hosting ($15 - $200 monthly) Secure Connection ($200-$400 annually)
Shopping Cart
Shopping Carts/Bags Must be easy (intuitive) to use Support common functions (add, remover, modify,
clear, save, checkout)
SSL
Secure Socket Layer (SSL)Provides a secure transaction linkGives buyer and sellers confidence
Online Payment Methods
Online payment processing system Standard:
Verisign.com Example
Alternatives: PayPal.com Example Paybyweb.com
Resourcesecommerce-guide.com
yahoo.com
internic.com
networksolutions.com
paypal.com
versign.com
Not an easy decision
