your first-party data is king:
TRANSCRIPT
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Avi SpivackSENIOR DIRECTOR OF PRODUCT COMMERCIALIZATION, ADROIT DIGITAL
YOURFIRST-PARTY
DATAIS KING:Unlocking the power ofyour most valuablemarketing asset
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TECHNOLOGYHAS CHANGED THE ADVERTISINGLANDSCAPE…BUT NOT YOURBUSINESSGOALS.
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Acquire new customers
Drive in-market revenue
Grow customer loyalty3.
2.
1.
BUSINESSGOALS
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KEYAPPROACHESFOCUSEDON DATA
Unlock the true value of all your first-party data
Explore strategic ways to scale beyond your first-party data
Activate these data sets against the growing landscape of addressable online media
3.
2.
1.
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...BUT ITDOESN’TSCALE
YOUR DATA IS MOST
VALUABLEBECAUSE IT'S YOURS.
YOU CANANALYZE,SEGMENTAND ACTIVATEAGAINST IT...
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OTHERBRANDS’FIRST-PARTY
DATAYOURFIRST-PARTY
DATA
SHARED FIRST-PARTY DATA THATSCALES BEYOND YOUR CURRENTCUSTOMER BASE TO FIND TRUENEW CUSTOMERS.
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THE POWEROF DATA-DRIVENMARKETINGLIES IN ITS ABILITY TO HELP YOU
CREATETRUE PERSONALIZEDADVERTISINGEXPERIENCESFOR YOUR CURRENT CUSTOMERS
AND TO REACHTHE NEW ONES.
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QUESTIONS?