your future enterprise for the data driven economy · –erik brynjolfsson, director, mit...
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Your Future Enterprise for the Data Driven Economy
Rob Barton
Copyright © 2019 Oracle and/or its affiliates.
Senior Director, Engineered Systems SalesOracle
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.
Statements in this presentation relating to Oracle’s future plans, expectations, beliefs, intentions and prospects are “forward-looking statements” and are subject to material risks and uncertainties. A detailed discussion of these factors and other risks that affect our business is contained in Oracle’s Securities and Exchange Commission (SEC) filings, including our most recent reports on Form 10-K and Form 10-Q under the heading “Risk Factors.” These filings are available on the SEC’s website or on Oracle’s website at http://www.oracle.com/investor. All information in this presentation is current as of September 2019 and Oracle undertakes no duty to update any statement in light of new information or future events.
Safe Harbor
Copyright © 2019 Oracle and/or its affiliates.
We are living in an age ofDisruption and Globalization!
Continuous Connection
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How long does it take to reach 50 million users ?
75 years
19 Days
13 years
3 years
4 years
10 months
38 years
35 days
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Internet Users
4.388 billion
Penetration rate
57%
Active Social Media Users
3.484 billion
Penetration rate
45%
Unique Mobile Users
5.112 billion
Penetration rate
67%
Mobile Social Media Users
3.256Billion
Penetration rate
42%
How this is possible…
Copyright © 2019 Oracle and/or its affiliates.
Internet Users
21.74million
Penetration rate
87%
Active Social Media Users
18.00 million
Penetration rate
72%
Mobile Subscriptions
32.47 million
Penetration rate
130%
Mobile Social Media Users
16.00million
Penetration rate
64%
How this is possible in Australia…
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Stack Ranking in Australia
1. Google2. YouTube3. Facebook4. Wikipedia5. eBay6. PornHub
1. Facebook2. YouTube3. Facebook
Messenger
1. Tinder2. Netflix3. YouTube
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Websites Social Media Mobile App Revenue
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Copyright © 2019 Oracle and/or its affiliates.
575
309
776
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0 100 200 300 400 500 600 700 800 900
USA
China/Hong Kong
Fortune 2000 Companies
2003 2019
Forbes 2019 Worlds Most Valuable Brands
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30% of large companies will
use AI by 2021
Artificial Intelligence & Machine Learning
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127 new devices connected
to the Internet every second
27 Billion Active Connected Devices
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508 Zetabytes of Data Created by IoT Devices
5.6B IoT devices have data
extracted and processed through
Edge Computing
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10 SecondsThe time taken
to download a movie
New Generation Mobile Networks
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Confidential – Oracle Internal/Restricted/Highly Restricted
Computing hardware used to be a capital asset, while data wasn’t thought of as an asset in the same way. Now, hardware is becoming a service people buy in real time and the lasting asset is the data.
– Erik Brynjolfsson, Director, MIT Initiative on the Digital Economy
“’’
The Economist
Data is The World’s Most Valuable Resource
2,500,000,000,000,000,000 (2.5 Quintillion ) Bytes of data are created every day
90% of world’s data today has been created in the last 2 years alone
Precision Agriculture
Digital Economy Dependent on Data
Marketing Analytics
Data Monetization
Customer Experience
Higher Education
Smart Cities
Factory of the Future
Gene Therapy
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Global survey targeted Manager, Director, Vice President or C-Level executives from organizations with 100 to 50000 employees generating revenues between $1million to more than $500 million.
https://www.oracle.com/a/ocom/docs/rediscovering-trust-in-your-data-and-security.pdf
Less than 50% of IT Leaders consider
themselves to be highly confident in their ability to
manage data.
Yet less than half of the organisations have a data management strategy in
place
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Data Consumers(can and will be anything)
Data Ecosystem & Lifecycle
Metadata Cloud
Ingestion Transform
Data Sources
(can and will be anything)
Enterprise Applications
Devices End Users
Events Sensors
Discovery Refine Act
Security, Identity & Management
Object Storage
Big Data / NoSQL
Data Hub
Data Services (DMP)
Integration Cloud
Event Hub
01011010101100
Analytics Cloud
AI / ML (capability)
Integration Cloud
DataScience.com
App Development (capability)
Social
Voice
Any Digital Asset
Analyse, Predict& Measure
Autonomous Transaction Processing
Autonomous Data Warehouse
Data Integration Platform
Ingestion Data Reservoir Data Access
Data Lake
Tran
sfo
rmat
ion
Inte
rpre
tati
on
Discovery Lab & Sand Box Removal
People
Machines
Things
Applications
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1001010011
110011010
Unified Data Platform
+ ORACLEMACHINE LEARNING
ALGORITHMS
Any Data Results
Data Services
Smart Things
People
+ ORACLEMACHINE LEARNING
ALGORITHMS
OPTIMIZED FOR ORACLE DATABASE
ORACLE DB
Copyright © 2019 Oracle and/or its affiliates.
21
Over 350,000 Customers Run Oracle Database
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Rapidconcurrent access to multiple teams shortens
analysis time and rapid turnaround
30%Reduction in test
time, accelerating time to market
Analyzes
2 TBof data for each test
flight
• Manage and distribute data from over 7,000 sensors, 2 TB per test.• Rapid, concurrent access to multiple teams shortens analysis time
and enables rapid turnaround for subsequent tests • Deployed Oracle Big Data Appliance, Oracle NoSQL Database
Airplane Manufacturer Accelerates Time to Market
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Data Lab To Find Savings and Cost Reductions in Health Care Budget
• United Kingdom’s National Health Service
• Identify billing and identity fraud
• Optimize treatment by reducing use of less effective medical procedures
• Deployed Oracle Advanced Analytics, and Oracle Business Intelligence on Oracle Exadata and Oracle’s x86 platform
“With one vendor providing the whole solution, it’s very easy for us.”
Nina Monckton, NHS BSA
NHS England
Copyright © 2019 Oracle and/or its affiliates.
“Oracle Advanced Analytics’ data mining capabilities and Oracle Exalytics’
performance really impressed us. The overall solution is very fast, and our
investment very quickly provided value. We can now do so much more with our data,
resulting in significant savings for the NHS as a whole”
– Nina Monckton, Head of Information Services, NHS Business Services Authority
Oracle Exadata Database Machine
Oracle Advanced Analytics
Oracle Exalytics In-Memory Machine
Oracle Endeca Information Discovery
Oracle Business Intelligence EE
Solution
£350MConfirmed savings identified
▪ Using anomaly detection to uncover fraudulent activity.
▪ Analyzed millions of live patient records and prescriptions and to analyze drug prescribing patterns to improve patient care.
▪ GBP700M future potential savings identified
NHS England
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A cyber attack occurs every 39 Seconds
Data Security
Data Breaches and Privacy Issues
will continue plaguing users
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JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
$534 million isstolen from Japan’s
largest digitalcurrency exchange
The city of Atlantasuffers an attackthat locks down
city systems for a week.
Users of Copenhagen’scity bikes are denied
access due to thesystem being hacked.
Singapore suffers itsbiggest cyber attack withthe theft of 1.5 million
patient records, includingthe Prime Minister’s
30 million Facebookusers’ phone numbers
and personal detailsare exposed in a major
breach of privacy.
Hackers stealthe personal details
of 339 million Marriottowned Starwood Hotel
customers.
Saks 5th Avenueand Lord & Taylor
have 5 million Customers’ credit card details stolen
340 million recordsof Americans and
business are leakedfrom the Florida-based
marketing firm.
Hackers attackBritish Airways’ mobile
app and steal credit carddetails of almost
400,000 customers.
Onslow Water andSewer Authority suffers
a ransomware attackimpeding efforts toprovide services.
Ransomware causesprinting and delivery
disruptions to theLA Times, WSJ
and NYT newspapers
AdultSwine, a mobilemalware infecting
children’s game apps withadware, is downloadedby up to 7 million users
2018 Major Cyber Attacks
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Fines for Data Regulatory Violations
$230m$124m
$55m
$627k
F.T.C. Approves Facebook Fine of US$7.1b
?
$X.Xb
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Data Management – Confidence in SecurityLess than half of all departments believe they are ‘highly confident’ in the security of their data; a figure that falls to 35% for HR Leaders.
IT FINANCE MARKETING HR
100% 100% 100% 100%
* Reasonable expectation estimated at 80% or higher
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Manage
Privileged
Users
Protect Test and Dev data
Detect, Alert, Block
Database Activity
Encrypt Your Data
*7#$%!@!%#<>*$#@3
✓ Advanced Security (Encryption and Redaction)
✓ Key Vault
✓ Data Masking & Sub-Setting
✓ Database Firewall
✓ Audit Vault
✓ DB Vault: Enforce Least Privilege for Admins
✓ Label Security (access to data)
Data Discovery: Where is the personal/sensitive data to protect?DB Security Assessment Tool – DBSEC Risk Assessment
Pseudonymous Data Limited Access to Data Breach NotificationGDPR Terms
Encryption
5 Step Strategy to Secure a Database
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Brand Damage Trust Compliances and Fines
Shares Drop / Financial Impact
148$ / record
TCO of Security
Business Risk Mitigation
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Pla
tform
Se
rvice
s
Se
curi
tyB
usin
ess
Se
rvice
s
Omni Channel Management
Customer Employee Partner
Mobile Internet of Things
Hy
bri
dIT
Digital Frontline Applications Analytics Go
vern
an
ce
Middleware Database Analytics EngineeredSystems
Applications
Information & Big Data Management Integration & Service Management
Oracle Integrated Digital Platform
Copyright © 2019 Oracle and/or its affiliates.
Thank you
Rob Barton
Senior Sales Director, Engineered Systems SalesOracle Corporation
Copyright © 2019 Oracle and/or its affiliates.44