your introduction to the north easts hotels association

74
Welcome to a new type of Sustainable Network

Upload: richard-spencer

Post on 12-Nov-2014

7.266 views

Category:

Business


0 download

DESCRIPTION

An introduction to the North East Hotels Association. Find them at www.nehotels.co.uk or their joint venture partners at www.partnershipglu.co.uk

TRANSCRIPT

Page 1: Your introduction to the North Easts Hotels Association

Welcome to a new type of Sustainable Network

Page 2: Your introduction to the North Easts Hotels Association

The well is empty

The tap has run dry

Page 3: Your introduction to the North Easts Hotels Association

For too long we have been addicted

Page 4: Your introduction to the North Easts Hotels Association

Addicted to public sector funding

Page 5: Your introduction to the North Easts Hotels Association

And now we are told to kick the habit without the methadone

Page 6: Your introduction to the North Easts Hotels Association

Its cold turkey time

Page 7: Your introduction to the North Easts Hotels Association

In tomorrow’s tourism

It’s not the big that eat the small

Its the fast that eat the slow

Page 8: Your introduction to the North Easts Hotels Association

15 years ago McKinsey and Co accused tourism agencies of being ‘unfocused’

Page 9: Your introduction to the North Easts Hotels Association

Identifying the Key Priorities for Government and its Tourism Agencies to Improve Britain’s Performance in the World Tourism Industry

Page 10: Your introduction to the North Easts Hotels Association

McKinsey put Britain’s poor tourism performance down to market failure in

10 key areas

Page 11: Your introduction to the North Easts Hotels Association

1 An inability to respond to last minute demand

Page 12: Your introduction to the North Easts Hotels Association

2 Difficulties in bookability and signalling price transparency

Page 13: Your introduction to the North Easts Hotels Association

3 Mismatch in supply and demand

Page 14: Your introduction to the North Easts Hotels Association

4 Ineffective quality grading schemes

Page 15: Your introduction to the North Easts Hotels Association

5 Poor value for money in hotels

Page 16: Your introduction to the North Easts Hotels Association

6 An oversupply of bed stock

Page 17: Your introduction to the North Easts Hotels Association

7 Inadequate research evidence

Page 18: Your introduction to the North Easts Hotels Association

8 Market Fragmentation

Page 19: Your introduction to the North Easts Hotels Association

9 The industry has a high unit cost base and low unit profitability

Page 20: Your introduction to the North Easts Hotels Association

10 Tourism agencies are unfocused

Page 21: Your introduction to the North Easts Hotels Association

We believe most of these market failures have been eliminated

However…..

Page 22: Your introduction to the North Easts Hotels Association

High unit cost and low unit profitability continues

The market is still fragmented

Research still has little relevance to business

Tourism agencies are still unfocused

Page 23: Your introduction to the North Easts Hotels Association

Suppose public sector funding over the past forty years has actually held us back?

Suppose the industry has moved on, but we haven’t?

Page 24: Your introduction to the North Easts Hotels Association

The Coalition Government has told us what it thinks

Page 25: Your introduction to the North Easts Hotels Association
Page 26: Your introduction to the North Easts Hotels Association

> Reduce the tourism sector’s dependence on taxpayer funding

Page 27: Your introduction to the North Easts Hotels Association

> Streamline quangos

Page 28: Your introduction to the North Easts Hotels Association

> The private sector should take charge of their own priorities, management, investment and funding mechanisms

Page 29: Your introduction to the North Easts Hotels Association

> Need for strong, new and independent tourism bodies

Page 30: Your introduction to the North Easts Hotels Association

> Governance of tourism bodies will rest with the local private sector

Page 31: Your introduction to the North Easts Hotels Association

> Resulting in tourism bodies that are..

Page 32: Your introduction to the North Easts Hotels Association

He says work more closely with the private sector

Page 33: Your introduction to the North Easts Hotels Association

That means understanding and sharing the culture, thinking and language of the private sector

Page 34: Your introduction to the North Easts Hotels Association

“It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own self-interest”

History tells us

Page 35: Your introduction to the North Easts Hotels Association

Business is simple. Find a gap. Work it. Most ideas fall short. Some work. Do more of what works. If it works big, others quickly copy. Then do something else.

Page 36: Your introduction to the North Easts Hotels Association

The trick is to be always finding the

gap

Page 37: Your introduction to the North Easts Hotels Association

The private sector sees its role as selling stuff

Page 38: Your introduction to the North Easts Hotels Association

Business believes DMOs should stimulate destination awareness

Leaving them to close the booking

Page 39: Your introduction to the North Easts Hotels Association

It sees the public sector role as managing the destination its infrastructure and public realm

Page 40: Your introduction to the North Easts Hotels Association

The public sector excels in partnership working

The private sector finds it easier and simpler to work alone

For the private sector, collaboration is hard. Making it work is challenging.

Page 41: Your introduction to the North Easts Hotels Association

A partnership is only worthwhile if it adds to the total of what two or more businesses can achieve

Opportunities are elusive but always there to be grasped

Page 42: Your introduction to the North Easts Hotels Association

This is where it began for us over 2 years ago

We predicted……

Page 43: Your introduction to the North Easts Hotels Association

The writing was on the wall

Page 44: Your introduction to the North Easts Hotels Association
Page 45: Your introduction to the North Easts Hotels Association

Marketing would stall

Page 46: Your introduction to the North Easts Hotels Association

Room occupancy would flat line

Page 47: Your introduction to the North Easts Hotels Association

Competition would increase

Page 48: Your introduction to the North Easts Hotels Association

Each slice of the cake would get smaller

Page 49: Your introduction to the North Easts Hotels Association

All at a time when the gap between the public and private sectors have never been

wider

Page 50: Your introduction to the North Easts Hotels Association

The Hotel Association moved from an informal coalition to a Joint Venture

Page 51: Your introduction to the North Easts Hotels Association

We started off with a small idea

And it just grew

Page 52: Your introduction to the North Easts Hotels Association
Page 53: Your introduction to the North Easts Hotels Association

For years our hotels had built moats between themselves and their competitors.

Page 54: Your introduction to the North Easts Hotels Association

Now they build bridges

Barriers between businesses which used to be solid and absolute are now permeable.

Page 55: Your introduction to the North Easts Hotels Association

Today the most successful tourism businesses build bridges

Page 56: Your introduction to the North Easts Hotels Association

Financially Sustainabl

e

Independent Voice

No offices and no payroll

Marketing

focused

It began with Visioning

Page 57: Your introduction to the North Easts Hotels Association

Attention Interest Desire Action

Awareness of the Destination

Closure

DMOsHotel Association

We did not want to be a tourist board

Page 58: Your introduction to the North Easts Hotels Association

Give / Get?

80% Social

Networks

Scalable Digital

Platform

Informal Coalition

Premises, People and Suppliers

Page 59: Your introduction to the North Easts Hotels Association

Beamish Hall, Bowburn Hall, Copthorne Hotel, Close House, County by Thistle Hotel, Durham University, Grey Street Hotel, Hardwick Hall, Holiday Inn, Hotel du Vin, Jurys Inns, Linden Hall Hotel, Malmaison, Marriott Gosforth Park Hotel, Marriott MetroCentre, Marriott Sunderland, Marriott Durham, Matfen Hall Hotel, Newcastle/Gateshead Hilton, Newgate Hotel, Novotel, Premier Inn, Radisson Blu, Ramside Hall Hotel, Rockliffe Hall Hotel, Seaham Hall Hotel, Staybridge Suites, Thistle Middlesbrough, Village Hotel

Page 60: Your introduction to the North Easts Hotels Association

Annual Excellence Awards

Brand Identity

Business Planning

eCRM

Secure intranet

Job Opportunities and Careers Guidance

Last Minute Offers

Industry News

Market Intelligence

Media and Membership Management

Partner Opportunities

SEO

Social Networking tools

Supplier Directory

Trade Communications

Website Planning Design Build Publication

We use a range of tools to manage our interests:

Page 61: Your introduction to the North Easts Hotels Association

The Supply Chain makes no financial contribution in winning visitors to a hotel or destination

We asked. Why not?We have over 1000 potential member suppliers

Page 62: Your introduction to the North Easts Hotels Association

Bakery, bread, desserts, confectionary, Beverages, wines, beers, spirits, minerals, water, Cash and carry products, Cutlery, crockery, glassware, china, Fish, shellfish, Fruit and vegetables,

Glasses, wine buckets, coasters, ashtrays, Groceries, tea, coffee, dairy, Kitchen, ovens, stoves, ranges, fryers, hot plates, refrigeration, dishwashers, knives, pans, chopping boards, Meat,

butchery, game, bacon and ham curers, poultry, organic, Audio visual, multimedia, conference staging, microphones, lighting, Exhibition displays, Meeting flipcharts, projectors, pencils, pads,

lecterns, presentation boards, projection screens, Electricity, supply, appliances, energy saving, Environmental impacts, Gas, supply, appliances, energy saving, Heat, light, power,

electricity, gas, oil, LPG, solar, Water, water saving, Bathrooms, baths, showers, bidets, cabinets, curtains, controls, fitting, Bed, mattresses, headboards, cots, Décor, carpets, curtains,

bedspreads, duvets, pillows, pictures, mirrors, tea/coffee making, trouser press, hairdryers, irons, ironing boards, safe deposit, coat hangers, racks, lockers, Design, Disability signage,

bedroom access, wheel chairs, Display cases, information racks, Doors, door locks, numbers, signs, Floral displays, plants, Furniture, dining, bedroom, lounge, outdoor, reception, Ice machine, bucket, In-room entertainment, TVs, multimedia, Keys/key tags, Lamps, lights, shades, light bulbs, Seating, lounge, bedroom, banqueting, office, bar, garden, Tables,

banquet, buffet, coffee, cocktail, lamp, TV, Carpet sweepers, Carts, linen, luggage, maids, trolleys, Cleaning materials, detergent, dish wash, carpet cleaning, deodorants, dusters, drain cleaning, mending kits, stationery, mops, deodorants, polish, do not disturb, soaps, toiletries,

First aid supplies, Laundry equipment, Linen hire, table linen, bed linen, towels, bathrobes, Rubbish disposal, bins, collection, Toilet rolls, tissues, paper towels, Uniforms, workwear,

badges, Exercise equipment, Golf buggies, greens maintenance, Leisure, pool, sauna, steam, changing rooms, lockers, Spa, beauty, hairdressing, manicure, massage, Accounting, auditing,

Advertising agencies, press and public relations, graphic design, After dinner speakers, Architects , Banks, credit cards, Energy consultants, Health and safety, Insurance, Interior

design, Outside contractors, computing, cleaning, steam cleaning, gardens, health and safety, marquee hire, graffiti removal, debt recovery, window cleaning, Party planners, Publicity, promotional materials, business cards, calendars, Rating valuers, Recruitment agencies,

Solicitors, licensing, employment, Stocktakers, Taxis, limo service, airport transfers, executive coach, car hire, Training, Web design, hosting, SEO, internet, Wedding organisers, cakes,

photographers, florists, printers, bands, entertainment, disco, dress hire, Cash registers, tills, Computer, software, hardware, printers, paper, inks, maintenance, Energy management

systems, Files, filing equipment, Property Management Systems, Stationery, print, brochures, guides, menus, payslips, purchase orders, invoices, forms, bills, ledgers, files, folders,

envelopes, letters, compliment slips.

 

Page 63: Your introduction to the North Easts Hotels Association

Low•No Payroll•No Premises•Shared Risk

High•Leveraged Supplier Support

Becoming Financially SustainableRisk Opportunity

Page 64: Your introduction to the North Easts Hotels Association

We believe if you understand the technology …

…it’s already obsolete

After two years our business has moved towards social networks

Page 65: Your introduction to the North Easts Hotels Association

Social Networks have turned marketing upside down

Page 66: Your introduction to the North Easts Hotels Association

We are now rebuilding our platforms to

encourage conversations

Page 67: Your introduction to the North Easts Hotels Association

Our Suppliers are part of that conversation…

The busier we are the busier they are

Page 68: Your introduction to the North Easts Hotels Association

Social Networks will enable suppliers to talk directly to……

……Chefs, Housekeepers, Maintenance Engineers etc.

Page 69: Your introduction to the North Easts Hotels Association

When there is a critical mass of suppliers we will invite a range of other partners to join

Hotels

Visitor AttractionsPlaces to Eat Out

Events Organisers

Places to ShopTransport Operators

Suppliers

Page 70: Your introduction to the North Easts Hotels Association

Hotels

Attractions

Restaurants

Events

Retailing

Transport Suppliers

Restaurants

The Partnership

Model

Page 71: Your introduction to the North Easts Hotels Association

Members Management Group

Sales Group HR Group

Chefs Group Housekeeping Group

A Network..

…of Networks

A Network of Networks

Management Group

Sales Group

HR GroupChefs Group

Page 72: Your introduction to the North Easts Hotels Association

We are independent

We are networked

We are practical and resourceful

We are business driven

We cover the North East

We have no offices

We have no employees – we use our own!

We are a not-for-profit partnership

We are financially sustainable

We welcome new thinking

Our Guiding Principles

Page 73: Your introduction to the North Easts Hotels Association

Our Invitation to You

This is an invitation to help shape the future direction of the sectorThis is an invitation to grow your business in difficult timesThis invitation is strictly limited

Page 74: Your introduction to the North Easts Hotels Association

We invite you to join our new type of thinking…

Join us at:

www.nehotels.co.uk