your key to knowledge unleashing innnovation · in this, the age of digital darwinism, it is more...

YOUR KEY TO KNOWLEDGE

INNNOVATIONDE RODE HOEDAMSTERDAM

In this, the age of Digital Darwinism, it is more important than ever that as businesses we adapt to the changing needs of our customers, employees and partners. With artificial intelligence,

augmented reality and autonomous cars, it is no longer business as usual. As technology pushes for change across all industries, no-one can afford to be left behind.

Corporate innovation, whether it be within R&D, strategic partnerships or marketing, it is crucial to drive competitive advantage and growth. This summit will explore trends and new developments

to give you the knowledge and tools needed for your organisation to succeed in 2018 and beyond.

MARCH 12 & 13, 2018

UNLEASHING

Web : www.unleash-inno.comtel: +31 203080895

CLICK HERE FOR ONLINE REGISTRATIONEmail: [email protected] HERE FOR ONLINE PROGRAM

2018 Senior Executive Speakers Include

Points of Discussion:• Strategic Innovation: disruptive and sustainable innovation, how to market your innovation and strategic partnerships.• Customer Centricity: building a knowledgeable, trustworthy and personalised experience for your customers• Employees First: fostering innovation through communication, incentives and intrapreneurs. How can you support your

innovation team more effectively through better communication and motivation• Innovative Economies: micro and sharing economies are booming, providing openness, flexibility and a humanised

experience to consumers• Ever-Evolving Technology: finding new opportunities for the advancement of apps, augmented reality, artificial

intelligence and autonomous vehicles. What are the current challenges and opportunities for innovation within your organisation?

• Corporate Culture: redefining your company’s values, ethics, characteristics and goals through leadership and competency models

In Collaboration With

Claus Kurt NielsenBusiness Dev Manager

Digital InnovationsGROHEDenmark

Christine De LilleProfessor Innovation

NetworksThe Hague University

Netherlands

Haidee BellHead of

InnovationSave the Children.

United Kingdom

Dörthe PetersAssociate Director of

Data ApplicationsYouGovGermany

Bastiaan de GrootGlobal Director Strategy & New

Business DevelopmentFeilo Sylvania

Hungary

2018 Senior Executive Speakers Include Confirmed Speaker line-up



In Collaboration With

Christiaan HenSenior Innovation

ManagerSchiphol Group

Netherlands

Mateja PanjanFront End ManagerDanfossSlovenia

Guy WoottonDirector of Marketing

and InnovationMoy Park

United Kingdom

Chairman Day 1 Chairman Day 2Marco CasanovaAuthor BRANDING IT 3.0, Executive ConsultantBranding-InstituteSwitzerland

Tim EnsorChief Commercial OfficerTharsusUnited Kingdom

Jon SharpDirector of Product

Development & Innovation

Hilton HotelsUnited Kingdom

Rogier van BeugenDirector of

Innovation & VenturingKLM

Netherlands

Line LystGlobal Head of

Commercial InnovationLEO (pharma) Innovation Lab

Denmark

Hazjier PourkhalkhaliGlobal Head of Strategy

OptimizelyNetherlands

Dr. George Tsatsaronis

Principal NLP ScientistElsevier

Netherlands

Miha BobicSenior Director Global

DEN VerticalDanfossSlovenia

James WalkerPartner and Global Head of AnalyticsOC&C Strategy

ConsultantsUnited Kingdom

Marco-Paul de JeuFounder & Strategy

DirectorCapeRockNetherlands

Sarah KellyInnovation Program

ManagerLiberty Global

Netherlands

Joost van der Made

Head of Concept Development

NSNetherlands

David TruongGM

Pixel EcosystemNetherlands

SPONSOR SESSIONPUTTING ANALYTICS TO WORK• What does it really take to build a successful analytics

capability?• What are the myths to bust? e.g. we show that pilot

projects just mean there’s a lack of commitment• What are pitfalls to avoid?James Walker, Partner and Global Head of Analytics, OC&C Strategy Consultants

CASE STUDYINNOVATION IN DATA SCIENCE• How to use science and data to innovate and evolve

your productDr. George Tsatsaronis, Principal NLP Scientist,Elsevier

Day 1 - Monday, 12 March 201812:25

13:25

13:55

14:35

15:05

15:35

15:55

16:25

16:45

Unleashing Innovation



NETWORKING LUNCH

CASE STUDYTAKE ACTION!• Action is the first step of Innovation• Celebrate failureJon Sharp, Director of Product Development & Innovation,Hilton Hotels

NETWORKING COFFEE BREAK

CLOSING REMARKS FROM THE CHAIRPERSON

NETWORKING DRINKS RECEPTION

INNNOVATIONUNLEASHING

LUNCH TIME SPONSORBLOCKCHAINS, CRYPTOCURRENCIES, AND VERIFYING ENGAGEMENT IN MARKETINGDavid Truong, GM,Pixel Ecosystem

8:15

8:35

8:45

9:00

9:40

10:10

10:40

11:25

12:05

REGISTRATION AND WELCOME COFFEE

INTRODUCTION AND ICEBREAKERTwo minutes will be provided to upload one of the main challenges you are currently facing onto our event app

KEY NOTE SPEAKERINNOVATION STRATEGY; BRINGING AN AIRLINE TO A NEW HORIZON• Align innovation with long-term goals• Innovate inside and outside the current business model• Experiment with evolving techRogier van Beugen, Director of Innovation & Venturing,KLMCASE STUDYCUSTOMER CENTRICITY• How to excite and engage your customersLine Lyst, Global Head of Commercial Innovation,LEO (pharma) Innovation Lab


UNCONFERENCE SESSIONThese are participant led, networking group discussions. Theaim of the interactive session is to address the main challengeswhich you are currently facing. We will choose and display5-10 challenges which were submitted during the introduction.Delegates will be split into groups to discuss one challengeeach and a chosen group representative will later report thegroup’s key findings to the other delegates.

SPONSOR SESSIONDRIVING INNOVATION THROUGH A CULTURE OF EXPERIMENTATION• Understand why and how global companies transformed

into innovation-led businesses• See powerful case studies of the most innovative online

experiments• Understand how management can foster a culture of

experimentation• Learn from benchmarks on the most powerful examples

of digital experimentationHazjier Pourkhalkhali Global Head of Strategy,Optimizely

OPENING REMARKS FROM THE CHAIRPERSONMarco Casanova, Author BRANDING IT 3.0, Executive ConsultantBranding-Institute

CASE STUDYFROM A SPARK TO A RAGING FIRE Sarah Kelly, Innovation Program Manager,Liberty Global

CASE STUDYDEPLOY INNOVATION – THROUGH PARTNERSClaus Kurt Nielsen, Regional Business Development Manager Digital Innovations,GROHE

Unleashing Innovation Day 2 - Tuesday, 13 March 2018 8:15

8:40

8.45

9:00

9:30

10:00

10:30

11:15

11:55

12:25

13:25

14:00

14:40

15:10

15:40

16:10

16:30



CASE STUDYINTERNAL ENTREPRENEURSHIP• Danfoss’ startup incubator 24Idea has brought new

knowledge in connecting employees and given them the opportunity and empowerment to innovate like start-ups.

• 24Idea created an innovation process that is now adopted by 25.000 Danfoss employees all over the world.

Miha Bobic, Senior Director R & D & Mateja Panjan, Front End and Innovation Manager,Danfoss

OPENING REMARKS FROM THE CHAIRPERSONTim Ensor, Chief Commercial Officer,Tharsus Ltd

REGISTRATION AND WELCOME COFFEE

INTRODUCTION AND ICEBREAKERTwo minutes will be provided to upload one of the main challenges you are currently facing onto our event app

CASE STUDYTHE CUSTOMER EXPERIENCE CHALLENGE: TURNING CUSTOMER INSIGHTS INTO INNOVATIVE SERVICES• Train Operating Companies (TOC) are keen to attract

new customers. The key to success is high performance and making customers happy.

• As part of this NS (Netherlands Railways) strategy, the customer comes first, and passenger satisfaction is now the number one target and performance indicator.

• NS supports this ambition with a wealth of insights into the main drivers of passenger satisfaction.

• The key challenge is how to successfully convert these insights into action: meaningful innovation that drives successful business

Joost van der Made, Head of Concept Development,NS


UNCONFERENCE SESSIONThese are participant led, networking group discussions. Theaim of the interactive session is to address the main challengeswhich you are currently facing. We will choose and display5-10 challenges which were submitted during the introduction.Delegates will be split into groups to discuss one challengeeach and a chosen group representative will later report thegroup’s key findings to the other delegates.

SPONSOR SESSIONHOW CONNECTED DATA CAN HELP YOUR BUSINESS TO STAY IN TOUCH WITH YOUR CUSTOMERS, WHO EITHER DRIVE YOUR INNOVATION OR DISRUPT YOUR BUSINESS• How we have evolved to become an AI business, • The power of data to innovate and disrupt markets• The driving growth from AI to engage with consumers

more effectively and efficientlyDörthe Peters, Associate Director of Data Applications,YouGov

NETWORKING LUNCH

PANEL DISCUSSIONHOW TO INNOVATE FOR THE FUTUREHaidee Bell, Head of Innovation,Save the ChildrenChristine De Lille, Professor Innovation Networks,The Hague UniversityClaus Kurt Nielsen, Business Dev Manager Digital Innovations, Grohe

CASE STUDYOUR INNOVATION JOURNEY • Current challenges and opportunities in the poultry

industry • Innovating in the Retailer Own Brand market • Our approach to Marketing and Innovation;

evolving our model • Examples from the innovation pipeline, where next… Guy Wootton, Director of Marketing and Innovation, Moy Park


CASE STUDYHOW (NOT) TO ORGANISE INNOVATION IN A CORPORATE ORGANISATION• What is necessary for effective innovation?• To what extent should innovation be for all?• How to make sure successful innovations make it

towards implementation?• How to choose what to focus on?Christiaan Hen, Senior Innovation Manager,Schiphol GroupBRAIN SPAA roundup of the previous unconference sessions and a final Q&A and brainstorming session to generate new concrete solutions to take home with you.

CLOSING REMARKS FROM THE CHAIRPERSON

SPONSOR SESSIONHOW TO USE YOUR BRAND AS A DRIVER OF CHANGE• Put a dot on the horizon• Incorporate a bigger picture into your brand• Let your brand resonate from the inside outMarco-Paul de Jeu, Founder & Strategy Director,CapeRock

CASE STUDYHOW TO MOVE A TRADITIONAL PRODUCT COM-PANY INTO THE IOT SPACE. LOOKING AT PRAC-TICAL CHALLENGES SUCH AS: • order systems that can only invoice a physical good

being shipped• quality lab that puts a smart luminary through a duration

test and concludes it fails as it turns itself off after 5 minutes of detecting no activity.

Bastiaan de Groot, Global Director Strategy & New Business Development, Feilo Sylvania

your key to knowledge unleashing innnovation · in this, the age of digital darwinism, it is more...

Documents