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Your Keys to the CASL (Canadian Anti-Spam Legislation)

By Justin Rauschenberg

As you are probably aware, Canadian Anti-Spam Legislation, more commonly known as CASL, becomes e� ective tomorrow, July 1. CASL shares a number of similarities to laws such as CAN-SPAM in the U.S. and the Spam Act in Australia, so the key components of the law shouldn’t come as a surprise.

CASL sets forth the following requirements for any organization that’s engaged in sending commercial email within Canada or to recipients in Canada:

• Senders must obtain consent from all recipients before engaging them with commercial email.

• Senders must clearly identify who they are within each message and provide a viable contact method for recipients to reach out to them.

• All commercial messages are required to have a functional unsubscribe method.

The law goes into detail regarding each of these requirements, including which methods of consent are acceptable, the di� erences between express consent and implied consent, as well as requirements surrounding email content and unsubscribe mechanisms.

There are also some details and implications of CASL that maybe aren’t as well known — and Lyris is here to help. Learn more details about CASL and what your organization needs to do to be in compliance by downloading our Lyris Canadian Anti-Spam Legislation (CASL) Checklist.

And if you have speci� c questions, ask them in the Comments section below, and we’ll get back to you.

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Lyris (@Lyris ) is a leading global provider of digital marketing solutions that help companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data- driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris’ high-performance, secure, and � exible digital marketing platforms improve marketing e� ciency by providing automated digital message delivery, robust segmentation, and real-time digital channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises o� erings – Lyris HQ and Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web, and mobile channels. Learn more at www.lyris.com.

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