your library on the go: catching up with your mobile patrons
DESCRIPTION
Presentation given at 2014 NYSLAA Annual ConferenceTRANSCRIPT
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Your Library on the Go: Catching Up with Your Mobile Patrons
Or, How to Optimize Your Mobile Presence with Minimal Investment and Expertise
Karrie McLellanHead of Digital ServicesEast Greenbush Community Library
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Disclaimer
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What Does Mobile-Friendly Mean?
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Separate Sites
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Responsive Site
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Apps
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I hate to throw my own library system under the bus…
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Does your library need a mobile presence?
YES!**Some special libraries may be exceptions
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The Numbers
58% of American adults have a
smartphone.http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
25% of US Web users are mobile ONLYhttp://mobithinking.com
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Your Options
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1. Do Nothing
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2. Apps
Should we have one?
Why?
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Free App Builders
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Free(ish) Services
http://iui-js.org
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3. Retrofit
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Early WordPress Plugin
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Full page
Mobile top
Mobile bottom
http://techtips.eastgreenbushlibrary.org
Responsive Theme “Twenty
Twelve”
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4. Separate Sites
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5. Build a New Site
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Responsive Design
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More Examples• http://blog.lib.uiowa.edu/hardinmd/2012/05/03/re
sponsive-design-sites-higher-ed-libraries-notables/
• http://bostonglobe.com/• http://jstor.com/• http://www.bbc.co.uk/news/• http://2012.buildconf.com/• http://contentsmagazine.com/• http://css-tricks.com/
*also a useful site on this subject
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Mobile Design Tools
Free to low cost Prefab Library
Free, but limited templates.
More options and flexibility.
$, comes with 24/7 support
Looks promising!
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What to Include
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Also…
And…
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Layout? Style?!
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Mobile Tips
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ADA Considerations
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Alt Tags
Headings
Document Type Indicators
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Choosing “Safe” Colors
http://www.visibone.com/colorblind/
http://safecolours.rigdenage.com/colourchoice.html
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Geek Alert!
http://caniuse.com/#feat=css-mediaqueries
http://bradfrost.github.io/this-is-responsive/index.html
http://matthew.reidsrow.com/articles/23
Jason Clark, Chad Mairn – Supreme Geeks
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Test and Test again
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Validator
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Testing RWD
http://designyourway.net/blog/resources/tools-for-testing-responsive-websites-21-items
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Many, Many Resources• http://libsuccess.org/M-Libraries • http://oedb.org/ilibrarian/the-ultimate-mega-essential-websi
te-design-guide-115-resources/
• Rock stars to follow online:o Ellyssa Kroski (iLibrarian blog)o David Lee King
o Jonathan Stark (non-librarian)o Chad Mairno Jason Clarko Brad Frosto Matthew Reidsrow
Responsive: http://www.abookapart.com/ , http://www.alistapart.com/
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Complementary Tools
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QR Codes
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How We Use Them
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Other Library Ideas• Link to movie trailers• Link to librarian book talks• Readers advisory – “If you like
this…”• Nonfiction pathfinders• Scavenger hunt• Scan to sign up for electronic
newsletter• Pull up a map of the library
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What Do Your Patrons Need?
TESCO/Home Plus in South Korea: http://www.youtube.com/watch?v=fGaVFRzTTP4
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Delivr - Create
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Delivr - Style
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QR Code Tips
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QR Code Resources• http://hackaday.com/2011/08/11/how-to-put-your-logo-in-a-
qr-code/
• http://oedb.org/ilibrarian/qr-code-roundup-10-resources-for-librarians-and-educators/
• http://mashable.com/2010/08/23/how-to-create-qr-codes/
QR Code Generators:• http://delivr.com/QR-Code-Generator • http://qrcode.kaywa.com/ (no free stats)• http://www.qrstuff.com/
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Social Media
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Your VoiceDO: DON’T
:
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Ground Rules
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Woobox
RSS Graffiti App (Facebook)
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Twitterfeed.com, IFTTT, Event Calendar API
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Questions?
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Contact Info: Karrie McLellanHead of Digital ServicesEast Greenbush Community [email protected]
Slides: http://www.slideshare.net/techbrarian
Links: http://delicious.com/karriem