your mom has an ipad
DESCRIPTION
EffectiveUI lead user experience architect John McRee's presentation from South by Southwest Interactive 2011: "It’s a cultural phenomenon that most of us didn’t see coming: baby boomers are taking over Facebook, while the millenials are abandoning it like crazy because it is so last year. After all, what 20-something wants his mom to see his status update about last night’s party? This example signifies a trend in technology overall: the assumed late adopters are now joining early adopters as technology becomes increasingly easy and fun to use. Devices such as the Wii and the iPad have overwhelmingly been adopted by the older and less technologically savvy crowd. The trend has significant design implications. As we’re designing for emergent devices, we need to be very aware that we’re definitely not designing for ourselves. User research will become even more critical, with particular attention paid to the more mature crowd as they have different needs from other generations..."TRANSCRIPT
Your Mom Has an iPadDesigning for Boomers
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
John McReeLead User Experience ArchitectE!ectiveUI
@johnmcree
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
My mom doesn’t have an iPad :(
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
My big mouth
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Back in the day when...
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers ! technology
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
That sure is a clean kitchen!
Monday, March 21, 2011
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Wrong!
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Uh....
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
46%
27%
26%
Wii: $85 millionXbox: $50 millionPS3: $48 million
Worldwide game console sales
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
49%
31%19%
Wii: $30 millionXbox: $19 millionPS3: $12 million
US game console sales
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers comprise more than a third of the online
population.
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Self-perception of savvy
0%
20%
40%
60%
80%
100%
71% 66%
19%21%
6%7%
4%6%
Super Net VetsNet VetsIntermediatesNewbies
Boomers Non-Boomers-Jupiter Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
47%
26%
Social networking
47% of internet users ages 50-54 are using social networking sites.
26% of internet users aged 65+ are using social networking sites.
-Flowtown.com
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
-Flowtown.com
0
20
40
60
80
100
09/05 05/05 11/08 04/09 12/09 05/105 7
4
13
2226
711
16
25
36
47
12
25
36
48
5861
16
67
7376
8386
18-2930-4950-6465+
Percentage using social networking by age
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
-Flowtown.com
88%
100%
13%
27%33%
% growth of adults who update their status 2009-2010
All adults 18-29 30-49 50-64 65+
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
There’s $ in this
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers spend the MOST
on tech
-AdAge.com
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Close to 80 million Americans controlling 50 percent of the
country’s discretionaryspending.
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomer women spendmore money in all channels than women from all other
generations.
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Outspent younger adults by $1 trillion in 2010
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
So, who are Boomers anyway?
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
The oldest members of the Baby Boom generation turn 65
this year.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Too young to have any personal memory of World War II, but old enough to remember the postwar American High.
-Strauss and Howe
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
79 million Baby Boomers26% of the population
-US Census Bureau
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
How to design for Boomers?
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Don’t
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Design for goals and behaviors, aptitude and
attitude,not generation
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
There are patterns to consider...
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers...
• Like to learn new technologies and share their knowledge• Want technology to be safer • Want technology to be easier to use• See technology as a tool• Expect technology to adapt to them
An Extended ConversationBoomers and Technology
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers like to learn new technologies and share their
knowledge.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
The Kickass Curve
Passion Threshold
Suck Threshold
Time
Bad
Good
Abili
ty
“I’m kicking ass!”
“I don’t suck.”
-http://headrush.typepad.com/
Like to learn new technologies and share their knowledge
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Obvious and e"cient
Like to learn new technologies and share their knowledge
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Obvious and e"cient
Like to learn new technologies and share their knowledge
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Obvious and e"cient
Like to learn new technologies and share their knowledge
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers want technology to be safer.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Vs. ...
Feedback
Want technology to be safer
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Vs. ...
Vs.
Only press Submit once.Submit
Feedback
Want technology to be safer
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Want technology to be safer
Retraceable steps
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Pagination
Breadcrumbs
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Want technology to be safer
Strong visual design
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers want technology to be easier to use.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
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Consistent navigation and behavior
Want technology to be easier to use
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
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Consistent nomenclature
Want technology to be easier to use
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Choose your horse
Want technology to be easier to use
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers see technology as a tool.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers expect technology to adapt to them.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Augmented reality...
Expect technology to adapt to them
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Has to be useful
Expect technology to adapt to them
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Accessibility
Monday, March 21, 2011
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20%
Workforce with signi#cant disability: 18-65
Accessibility
-US Census Bureau
Monday, March 21, 2011
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42%
Workforce with signi#cant disability: Nearing Retirement
Accessibility
-US Census Bureau
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
60%
Workforce bene#ting from accessibility tech
Accessibility
-Forrester Research
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
“Disability” is a HUGE turn-o!
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
!"##$%&'(%) !"
Limit on-click events
Accessibility
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
External labels on forms
Accessibility
!"#$ %#"&'
Do this:
Not this:
!"#$ %#"&'
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Meaningful links
Accessibility
!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"
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!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"
!"#$"%&'%"()*+,-()$'.'%),*/)#("/0)1'2,"1/"/-%)#$*+*,*1*23)".*/0),"$)$')"*-,('$)/"(+'%)*21*$*$-2/)-/).#4'%")"/)$'.'%")(#32#)#.*5-#6)7/)"2*()#$)(*2*()8"2*#(0)5-*,)2',/%-$)"9"%1*/#/*'2)-..#(1').#4'%*,6!"#$%&'($"
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Watch contrast
Accessibility
!"#$%&'()$
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers ! technology
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Boomers want to learn and share safe, easy to use
technology...
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
...as long as they see it as a tool that’s that will
enhance their life.
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
Design for goals and behaviors, aptitude and
attitude,not generation
Monday, March 21, 2011
© 2011 EffectiveUI, Inc.
John McReeLead User Experience ArchitectE!ectiveUI
@johnmcree
Monday, March 21, 2011