your online blue print {january 2016}
TRANSCRIPT
How-To Become a Killer Online
Real Estate AgentYour Online Blue Print
Why Are You Here?
Why are you here?Real estate agents struggle with online marketing & aren’t sure where to start. 90% of home buyers start their home search online. How are you getting in front of these online home shoppers?
Today… we will simplify the plan, so you can tackle it in small steps.
THE GOAL
Online PresenceSimplicityEasy implementable steps (bite size chunks)
About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateI’m always testing new online methods.Killer Online Real Estate Agent Mastermind
I love learning online techniques and growing!
Pinnable Real Estate - the book
The Challenge - Online Presence
Are you avoiding online marketing? 1. Are you not sure where to start? 2. Think it will take too much time? 3. Let’s create the plan
Now… You aren’t marketing online● Most REALTORS I meet don’t know how to
get visitors to their site.● 997,148 Realtors in the US - May of 2013
(NAR)● 260,000 users on active rain (not active)the goal: Using Online methods efficiently
Today: Steps NecessaryOverview
1. Getting found: google 7 pack2. Your Blog/ Website3. Use FAQ4. Share / Promotion5. Nichify6. Big Picture
Must Know #1
Google 7 pack
googled: real estate agent Hopkinson
How to Get Found in the 7 Pack
● Get a verified Google+ Page● Make sure your address is correct● Use other local directories with same
address○ Facebook○ Yelp○ Merchant Circle○ Yahoo○ http://www.localseoguide.com/best-local-business-
directories-seo/
Once you have your Google+ profile & page
Here’s how it looks:
Get reviews on Google
Once you show up on the right side
Have folks google your name, then add reviews:)
Get found on google, need somewhere to send folks
Vibrant Blog
● Consistency● 1x / week● 3-4
categories
Must Know #2: Vibrant Blog
Blog About Early Stage Questions
● City Information● Moving Information● Amenities
Must Know #3: FAQ
● Share to social media (5-10x / week)○ FB○ Twitter○ Pinterest○ Google+○ LinkedIn
Must Know #4: Share
Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website / blog● Commit to always improving your brand
Must Know #5: Nichify
Who is your client? ● Write a series of articles for each niche● 2 articles is considered a series
Move to Phoenix
http://securerealestatephoenix.com/moving-2/move-to-phoenix-relocating-to-phoenix-top-7-things-you-should-know-about-phoenix/
Must Know #6: Other ideas
Resources: ● Buyer checklist● Seller checklist● Educational guides● Decision guides● Open house announcements● Listing announcements
Bonus: Big Picture
ALWAYS: 1. Be Useful 2. Talk to Your Niche (one at a time)3. Use Keywords4. Be Yourself
Ideas:● “40 Tips for Selling Your Dobson Ranch
Home in 2016”● “7 Things You Should Know about McDowell
Mountain Ranch Home Values in 2016”● “11 Reasons You Should Sell your 85251
Home in 2016”
Big Picture
Big Picture: Your Blog Cycle
4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community
What to do
● Get on Google+● Get verified● Get reviews● Have a blog● Blog regularly (1x week)● Talk to your niche (Think in FAQ’s)● Promote blogs to Google+, Pinterest, FB
FAQ’s you can answer1.2.3.4.5.
Social Media1.2.3.
Your BlogNiches: 1.2.3.
ABSOLUTE Must Knows
Your Site - Where are you sending trafficOptions:● Self Hosted Blog
○ URL at GoDaddy○ Install wordpress○ Design an easy site
● Other Blog○ Placester.com (great, easy sites)○ Blogger.com, etc
Resources● CharlieAllred.com - free online blueprint● Follow us on Pinterest (Pinterest for real
estate) & (Charlie Allred)● Follow me on Google+: CharlotteAllred● If you’re local, join the monthly mastermind
(email me at [email protected])● Pinnable Real Estate - Amazon.com
Local MastermindKiller Online Real Estate Agents● Meet once a month● Next meeting Weds January 20th 9:30 am● Topic: Your Website● Roundtable discussion● Greystone discount (talk to me)
Monthly Topics
● Your Online marketing plan● What FREE resources to offer● List building● What to do once you’ve written a blog● Categories for your blog / Keywords● Best Website Platforms● Plug ins● Social Sites: YouTube, Google+, Pinterest
