your online brand: why do you matter?
DESCRIPTION
PowerPoint from my PCMA joint chapter meeting in Los Angeles today. Topic: 'Your Online Brand: The New Answer to 'Why Do You Matter?'TRANSCRIPT
![Page 1: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/1.jpg)
Free Powerpoint TemplatesPage 1
Your Online Brand: The New Answer to “Why Do You Matter?”
Presented by:Valarie Sparks
@SparksSocial on Twitter
![Page 2: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/2.jpg)
Free Powerpoint TemplatesPage 2
Blending of Social Media for Personal and Business
![Page 3: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/3.jpg)
Free Powerpoint TemplatesPage 3
Definition of a Personal Online Brand?
![Page 5: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/5.jpg)
Free Powerpoint TemplatesPage 5
How to Measure Your Online Brand
TO DO: Google Search Your Name- LinkedIn Public Profile- Twitter Profile and All Tweets- Facebook Public Profile- Pinterest Pins- Google+ Profile
![Page 6: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/6.jpg)
Free Powerpoint TemplatesPage 6
#1 Who’s Viewing Your LinkedIn Profile
3 Ways to Measure Your Online Brand Brand
![Page 7: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/7.jpg)
Free Powerpoint TemplatesPage 7
# 2 Increase in Quality LinkedIn Invitation Requests# 3 Increase in Quality Twitter Followers# 4 Are clients requesting to be your Friend on Facebook?
![Page 8: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/8.jpg)
Free Powerpoint TemplatesPage 8
Your Online Image Impacts YourOrganization’s Brand
• Ranting about Employment Satisfaction
• Discussing other employees • Sharing proprietary information• Discussing Salary / Bonus• Discussing Race, Religion, Gender,
Politics
![Page 10: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/10.jpg)
Free Powerpoint TemplatesPage 10
Online First Impression
• Are you 2nd degree connected to me on LinkedIn?
• Grammatical Errors / Misspellings in LinkedIn Profile/Twitter Bio
• Are you easily found on Facebook and Twitter?
![Page 11: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/11.jpg)
Free Powerpoint TemplatesPage 11
1st Impression
![Page 12: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/12.jpg)
Free Powerpoint TemplatesPage 12
Poor 1st Impression
![Page 13: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/13.jpg)
Free Powerpoint TemplatesPage 13
Facebook First ImpressionChecklist
#1 Review Your Public Profile
![Page 14: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/14.jpg)
Free Powerpoint TemplatesPage 14
#2 Review Your Own Timeline
![Page 15: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/15.jpg)
Free Powerpoint TemplatesPage 15
#3 Liking Facebook Company Pages is Public and visible on the news feed of all of your friends
- Have you “liked” any inappropriate/Facebook pages?
![Page 16: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/16.jpg)
Free Powerpoint TemplatesPage 16
Narcissism
Excessive or erotic interest in oneself and one's physical appearance.
![Page 17: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/17.jpg)
Free Powerpoint TemplatesPage 17
Your Authentic Social Media Voice
• Be Genuine, Non-Promotional• It’s not about you• Humor• Images• Facebook is a break from
responsibilities• Facebook is not meant to be a diary• #Hashtag Craze
![Page 18: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/18.jpg)
Free Powerpoint TemplatesPage 18
Purpose: Promote Others, Share Relevant Information, Share Important Personal Topics of Interest to You
• Strengthen Your Online Brand During Conferences (Official Conference Hashtags) #imex14
![Page 19: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/19.jpg)
Free Powerpoint TemplatesPage 19
• As yourself “Would this tweet of interest to my followers?” Is this what they signed up for?
• Those you are following are a direct reflection of you and your organization
• Protected Tweets?
![Page 20: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/20.jpg)
Free Powerpoint TemplatesPage 20
Sample Twitter Bio
![Page 21: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/21.jpg)
Free Powerpoint TemplatesPage 21
• Sending invitation requests to complete strangers (i.e. prospecting)
• Personalize all invitation requests• Status updates no more than once a
week is sufficient
![Page 22: Your Online Brand: Why Do You Matter?](https://reader035.vdocument.in/reader035/viewer/2022070316/5557c6f3d8b42ab6258b471f/html5/thumbnails/22.jpg)
Free Powerpoint TemplatesPage 22
Twitter lingo doesn’t translate onto LinkedIn Exist on LinkedIn
Auto Posting via Multiple Social Media Sites