your online presence: putting your best foot forward
TRANSCRIPT
Your Online Presence:Putting Your Best Foot Forward
with Rachel Strella
www.strellasocialmedia.com
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Today’s Agenda
→ What’s your personal brand?→ The impact of social media on
your personal brand→ Why soft skills matter→ Managing your online brand→ Ongoing personal brand
management→ Questions
What’s your personal brand?
Find Someone You Don’t Know
Introduce yourself…
First Impressions Are Lasting
Was your impression favorable?
We Have A Brand – Everywhere!
What does your online brand say about you?
What’s Optimal for You?
Takeaway
We have a personal brandand, whether we are aware of
it, or not, it influencesour career trajectory.
Consider what your personalbrand says about you!
The impact of social mediaon your personal brand
Social Media & Branding
Social Media & Branding
Social Media & Branding
Did you think this?
Social Media & Branding
Social Media & Branding
Social Media & Branding
Can we opt-out?
Should we avoid social media?
Social Media & Branding
Social Media & Branding
Social Media & Branding
Takeaway You, your business, the
company you work for, or thejob you seek – are all indexed
online in some form.
Avoiding social media doesn’tsilence the crowd.
Why soft skills matter
Skills Worksheet
What are your strengths?
What’s ‘In Demand’
Top skills…
→ Analytical Thinking→ Leadership→ People Skills→ Flexibility
Personal Branding
Do strengths match what’s indemand? Does it matter?
Takeaway
Awareness of your strengthsallows you to position
yourself the way that youwant others to see you.
How to optimize your online brand
Getting Started
Review Your Profiles
Your LinkedIn Profile
Include a photo!
Your Skills
Are they listed in your LinkedIn profile?
Write an engaging summary
Showcase Your Strengths
Are you satisfied with what ranks at the top?
Google Yourself
Why not connect with everyone you met today?
Connect With Others
Share information – lots of it!
Offer Value
And be prepared for negative feedback!
Respond To Comments
Personal Brand Management
→ Spring clean social media sites→ Optimize your LinkedIn profile→ Google yourself & sign-up for
alerts (google.com/alerts)→ Connect with others → Offer value→ Respond to followers; prepare
for negative feedback
Brand checklist
Takeaway
Your digital footprint is part of your personal brand.
Take the time to review,optimize, and maintain
your online accounts.
Personal brand management
Don’t be a brand ‘gone bad’
Personal Accounts Count!
Keep Facebook G-rated
LinkedIn Matters
Keep LinkedIn professional
Connect Authentically
And appropriately
Connect Authentically
Offer value; not a sales pitch
But Not ‘Too’ Authentically
Be real, but be careful
Remember…
As Mark Schaefer says, social media is…
‘the resume of your life.’
Takeaway
Be conscious ofyour online presence –
both what you are saying what you’re not saying!
Questions
Door Prize Winner!
Drumroll…
Rachel StrellaOwner, Strella Social Media
Website:www.strellasocialmedia.comEmail: [email protected]:@RachelStrella