your organization's image
TRANSCRIPT
Hercules Trophy North America Corp www.herculestrophy.us 110 Wall Street – 11th Floor [email protected] New York, NY 10005-3817 phone: (212) 709-8109 United States of America Fax: (212)943-2300
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What Hercules Trophy can do for your Organization’s Image
Image! Several studies by the Harvard Business Review show the importance of how corporate branding can
influence not only a consumer’s decision when purchasing, but also affect the perspective that potential
employees may have of an organization.
Taking these studies into account, the Corporate Image that is built around social media and through the
Internet is therefore vital for your Employer Branding. The Hercules Trophy is perceived by most
employees as a very positive, unique and authentic experience with a long-lasting effect. Thousands of
fans have left quotes on our websites, explaining how thrilled and excited they felt about their
experience at the Hercules Trophy. Employees will directly link the Hercules Trophy to the way your
company values them as co-workers. Just imagine what a positive impact our event can have on your
branding as an employer!
Online! Next to the mind-blowing experience during the day, the Hercules Trophy also initiated the Coolest
Team Contest, which is organized in the months before the actual event. The competing teams can
reach out to their personal and business contacts via our website, email or social media platforms (such
as Facebook, Twitter or LinkedIn), in order to collect votes. Each team is associated to the image of the
organization/brand that they represent, which ensures that the fans gathered through the Coolest Team
Contest, become excited about the vibe of the actual team they support. They are also able to see a
glimpse of how an organization/brand chooses to present itself.
Significant! Corporate teams that take part in the Hercules Trophy are registered online. As an essential part of the
preparation process they create their public profile and complete their team page on the Web. This
team profile includes amongst others the name of the team and the company they represent. One of
the benefits of having a team web page is that your organization gains additional search engine returns,
which again adds to the corporate branding of the Organization´s Image. The Hercules Trophy has built
an online foundation (the Herculix Foundation). The charitable aspect of the Hercules Trophy delivers
an extra angle to the CSR (Corporate Social Responsibility) programs of your organization. By
Hercules Trophy North America Corp www.herculestrophy.us 110 Wall Street – 11th Floor [email protected] New York, NY 10005-3817 phone: (212) 709-8109 United States of America Fax: (212)943-2300
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participating at the Hercules Trophy, an organization/brand contributes to the social causes that
Hercules Trophy and the Herculix Foundation are proud supporters of.
Reach out! When Hercules Trophy participants initiate contact with their co-workers, partners, friends, etc., they
distribute a positive message amongst the organization’s suppliers, customers and towards existing and
potential new staff. The reach of the positive vibes about your organization becomes so much bigger
compared to any traditional team building activity that your employees would engage in.
Get in! When you sign up for the Hercules Trophy as an organization, you will automatically be guided to create
your online profile. This attracts a lot of international attention to your organization through the online
presence that the Hercules Trophy is renowned for. Beside the Coolest Team Contest, the competing
teams and their supporters will create a positive vibe for the company and contribute to its so wanted
Search Engine Optimization (SEO).
About Hercules Trophy Hercules Trophy was founded in 1999 in Belgium and has grown into a major player in business and
sports events. The internationally renowned event aims to build a long-term team effect and to
strengthen customer relations through competitive experiences. More than 600 companies from 30
different countries have already participated. Hercules Trophy is also based in UAE, Germany, USA, The
Netherlands, Spain, Singapore and South Africa.