your own personal social media policy
TRANSCRIPT
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YOUROWNPERSONALSOCIALMEDIAPOLICYTips on developing digital identityfrom @paulbromford
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70% of recruiters have changedtheir minds about an applicant based on social media profile
Protect your Social CV
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Companysocial media policycan encourage uniformity
This is about YOUR brand YOUR story
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What’syour
personal social media
strategy?
What do YOU want to be known for?
Do you want to be a thought
leader?
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Or do you want to be a Social CEO?
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Or do want to be known for posting funny cat pictures?
Be clear in your profile what followers or fans can expect
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As a general rule
Don’t say anything on social media
you wouldn’t say to your boss’s face
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If you’re not provocative in some way, how can you possibly stand out to inspire someone else? – Brian Solis
But don’t be afraid to divide opinion…
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Don’t constantly talk about yourself. It’s 8 part others , 2 parts you. Otherwise you
just bore people
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Never engage trolls or
argue with others
No-one wins
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Don’t be one of them
Almost 40 per cent of UK employees criticise their workplace online
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What’s your follow back policy?
Follow everyone and risk appearing desperate for approval
Follow a small percentage of your followers and risk appearing aloof and
elitist
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It’s fine to automate some of your posts
Just be around to join in the conversation
Don’t be a robot
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Always share great content and credit sources
Everybody loves asharer…
It’s also the quickestway to build a following (via Shirley Ayres)
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Be clear howmuch you mix personal and
private or whether you separate them to different
networks
But being serious all the time
can be awfully dull
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A four word social media
policy we can all follow
(via Charlie Brooker)
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(via Aatif Bokhari)