your partner in india ethos. professionalising watch retail in india ethos
TRANSCRIPT
Your partner in India
ethos
Professionalising watch retail in India
ethos
The Indian Market and EthosIndia’s premium watch retail chain
1. India: The retail revolution and consumer boom
2. The watch business in India
3. Ethos: the difference
4. The growth of Ethos
5. The spirit of Ethos
The retail revolution and Consumer boom
1. The retail revolution and consumer boom
2. Watch business in India3. Ethos: the difference4. The growth of Ethos5. The spirit of Ethos
5513469115
7000 m²5-1----22-Globus
5000 m²5-1--1--3-Bombay Shoe
11000 m²3----111--Lifestyle
12000 m²7-1-111111Westside
19000 m²73-----1-3Ebony
22000 m²121112*322-Pantaloon
35000 m²911**11131Shoppers Stop
Source: Compiled from Images Retail 2002
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From fragmented to organised The growth of Department Stores
The steadily growing consumption
Growing infrastructure spending
10,000 Km highway construction by 2006-07
– infuse US$ 8 billion in the economy
– spread urbanisation to regional towns and spur retail growth
Watch business in India
1999: a turning point
1. The retail revolution and consumer boom
2. Watch business in India3. Ethos: the difference4. The growth of Ethos5. The spirit of Ethos
Value
100 120
160
200
130
130
100
50
2520
0
100
200
300
400
500
600
700
ca 1998 ca 2003
Sfr
mill
Luxury
Premium
High
Medium
Low
Market share by value, ca 2003
High22%
Medium33%
Low20%
Prem + Luxury25%
Market share by quantity, ca 2003
Prem + Luxury1%
Medium35%
Low53%
High11%
Emergence of premium market
Increased awareness of International Watch Brands
Top-of-mind brand recall*
1999
Titan
Timex
Citizen
Rolex
Omega
Rado
2001
Titan
Rado
Rolex
Timex
Omega
Tissot
Swatch
Citizen
Seiko
Cartier
Casio
Esprit
* Unprompted response from 100 random urban persons in high income bracket, to the question:”Name the International brands of watches known to you”
More and better watch retail outlets
You can feel the difference
...but
Factors restricting growth in India
• High import duty• Lack of retail professionalism• Grey market and discounting• Focus biased towards Delhi and Mumbai• Lack of retailer participation in brand building• Short-term profit goals instead of long-term partnership• Inadequate stock levels
Ethos: the difference
1. The retail revolution and consumer boom
2. Watch business in India3. Ethos: the difference4. The growth of Ethos5. The spirit of Ethos
Market positioning
General stores
Owner managed stores
Speciality watch stores
Professional stores
Shoppingmalls
ethos
Existingstores
Insignificant
Forging a forum toachieve import tax reduction
We at Ethos believe that it is possible to bring about a reduction in import duty from the present (effective) about 66% to about 35%.
We ask your support and will be pleased to share our plan with you.
The growth of Ethos
1. The retail revolution and consumer boom
2. Watch business in India3. Ethos: the difference4. The growth of Ethos5. The spirit of Ethos
The growth of Ethos
Chandigarh
• Population: 1 million• India’s most modern city, designed
by Le Corbusier• Highest per capita income in India• 370 m2, the largest watch store in
India
ethos
Join us to unlock the potential
That is India